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MAF640 STRATEGIC

MANAGEMENT

PREPARED BY:

MUHAMMMAD AZIZI

NOR HAFIZI

JUMILAH

NORLI HIDAYATUL AINI

General Environment, Segment

& Element

Celcom Axiata

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Demographic

Segment

GlobalSegment

Technological

Segment

EconomicSegment

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DEMOGRAPHIC

Problems

0-14 years:

29.4% 15-24 years:

17.2%

25-54 years:

41.2%

55-64 years:

7.1%

65 years and

over: 5.1%

Opportunities

Attract more

users

Increase its

income

Threats

Competitors

cannot enterthe said

market easily

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Competitions heatsup among telcos in

IDD segment

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Technological Segment

Best broadband network in Malaysia.

Technology is the fastest growing market

trend nowadays.

Celcom has enhanced their productstechnologically to keep the Malaysian

telecommunications updated with ever

technological advancement.

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Economic segments

There are two factor influence

1. Opportunities

2. Threats

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Opportunities

Higher Standard living

Rising TelecommunicationPenetration and Demand

Threats

High Inflation

High Bargaining Power ofConsumers

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