NOVEMBER/DECEMBER/2012 1 24 3567890 APPLIED ARTS MAGAZINE The 2012 panel of judges was comprised of CGD certified designers from throughout Canada and included practitioners, educators and industry leaders: Larry Burke, bdes, cgd, President GDC Atlantic (principal at Burke + Burke Design, Halifax); Ana Herrera, mdes, mba, cgd, GDC National Treasurer and President, Alberta North (principal at Lan- ternfish Design & Advertising, Edmonton); Jim Hudson, Bdes, cgd, GDC National Past President (principal at Hudson Creative Agency, Moncton, N.B.); Jennifer Luckay, cgd, former GDC National Treasurer (AD at Kellett Communications, Yellowknife, N.W.T.); Michael Maynard, bfa, mfa, cgd, fgdc (Director at New Brunswick College of Craft & Design, Fredricton, N.B.); and Brenda Sanderson, ba, bfa, ma, cgd (Executive Director at iXDa; former Managing Director at Icograda, Montreal and GDC Member at Large Rep). The judging took place in Moncton, N.B., on April 29 and 30, and was overseen by May Chung ba, bfa, mgd, cgd, (Associate Professor, NSCAD, Halifax) and Karin Jager, med, cgd (Coordinator, Graphic and Digital Design Program, University of the Fraser Valley, Mission B.C.), GDC National VP Education. The scholarship submission requirements included grade transcripts, a reference let- ter from a design educator, a personal letter outlining career aspirations and goals, and one design project. The projects were judged on strategy, innovation, typogra- phy, content implementation, technical skill and presentation. Not only did the judg- es assess the design submissions and rationales, they considered the whole student experience, includ- ing the number of years of design education. Students were enrolled in two- or three-year diploma cours- es and four-year bachelor degree programs, as well as the two-year pre-university or three-year technical CÉGEP diplomas, and three-year bachelor de- gree programs offered in Quebec. “I started with the GDC in the early 1980s and its gratifying to know that the work of so many people over the years is continuing to build and continuing to benefit not only the educational institutions, but also the profession and society,” says judge Michael Maynard cgd, fgdc. “We are educating students with a social conscience and a com- mitment to making the world a better place.” The Society of Graphic Designers of Canada (GDC) is pleased to announce the results of its National Scholarship Awards. This is the ninth year of the an- nual adjudication of work submitted from GDC, RGD Ontario and Société des designers graphiques du Québec (SDGQ) student members continuing their studies in a Canadian design program. Graphic design students from across Canada submit- ted an exceptional body of work to the 2012 GDC National Scholarship awards competition. This year marks the 10th anniversary of the annual competi- tion, which is open to students in graphic and com- munication design programs at a post-secondary institution in Canada, and who are also student mem- bers of the GDC, SDGQ or RGD Ontario. The winning entries demonstrated social responsibility, innova- tive thinking and strong communication design skills. The National Scholarship Awards are designed to support emerging talents and to encourage stu- dents to expand their potential, as they develop towards professional practice. These awards have been generously funded by some of Canada’s lead- ers in the design industry, including Veer, Adobe and Applied Arts Magazine. This year, GDC Fellows Ray and Casey Hrynkow cre- ated the Ray Hrynkow Scholarship through the GDC Foundation, shortly before Ray’s death in March 2012. This new national scholarship, honouring Ray Hrynkow’s professional career and his creative phi- losophy of intelligent design and commitment to best practices, is intended to benefit the work of an outstanding “thinking designer.” Celebrating 10 Years of Fresh Canadian Talent
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N o v e m b e r / D e c e m b e r / 2 0 1 2 1243567890 A p p l i e D A r t s m A g A z i N e
the 2012 panel of judges was comprised of cgD certified designers from throughout
canada and included practitioners, educators and industry leaders: larry burke, bdes,
cgd, president gDc Atlantic (principal at burke + burke Design, Halifax); Ana Herrera,
mdes, mba, cgd, gDc National treasurer and president, Alberta North (principal at lan-
ternfish Design & Advertising, edmonton); Jim Hudson, bdes, cgd, gDc National past
president (principal at Hudson creative Agency, moncton, N.b.); Jennifer luckay, cgd,
former gDc National treasurer (AD at Kellett communications, Yellowknife, N.W.t.);
michael maynard, bfa, mfa, cgd, fgdc (Director at New brunswick college of craft &
Design, Fredricton, N.b.); and brenda sanderson, ba, bfa, ma, cgd (executive Director at
iXDa; former managing Director at icograda, montreal and gDc member at large rep).
the judging took place in moncton, N.b., on April 29 and 30, and was overseen by
may chung ba, bfa, mgd, cgd, (Associate professor, NscAD, Halifax) and Karin Jager,
med, cgd (coordinator, graphic and Digital Design program, University of the Fraser
valley, mission b.c.), gDc National vp education.
the scholarship submission requirements included grade transcripts, a reference let-
ter from a design educator, a personal letter outlining career aspirations and goals,
and one design project. the projects were judged on strategy, innovation, typogra-
phy, content implementation, technical skill and presentation. Not only did the judg-
es assess the design submissions
and rationales, they considered the
whole student experience, includ-
ing the number of years of design
education. students were enrolled
in two- or three-year diploma cours-
es and four-year bachelor degree
programs, as well as the two-year
pre-university or three-year technical cÉgep diplomas, and three-year bachelor de-
gree programs offered in Quebec.
“i started with the gDc in the early 1980s and its gratifying to know that the work of so
many people over the years is continuing to build and continuing to benefit not only
the educational institutions, but also the profession and society,” says judge michael
maynard cgd, fgdc. “We are educating students with a social conscience and a com-
mitment to making the world a better place.”
The Society of Graphic Designers of Canada (gDc)
is pleased to announce the results of its National
scholarship Awards. this is the ninth year of the an-
nual adjudication of work submitted from gDc, rgD
ontario and société des designers graphiques du
Québec (sDgQ) student members continuing their
studies in a canadian design program.
graphic design students from across canada submit-
ted an exceptional body of work to the 2012 gDc
National scholarship awards competition. this year
marks the 10th anniversary of the annual competi-
tion, which is open to students in graphic and com-
munication design programs at a post-secondary
institution in canada, and who are also student mem-
bers of the gDc, sDgQ or rgD ontario. the winning
entries demonstrated social responsibility, innova-
tive thinking and strong communication design skills.
the National scholarship Awards are designed to
support emerging talents and to encourage stu-
dents to expand their potential, as they develop
towards professional practice. these awards have
been generously funded by some of canada’s lead-
ers in the design industry, including veer, Adobe and
Applied Arts Magazine.
this year, gDc Fellows ray and casey Hrynkow cre-
ated the ray Hrynkow scholarship through the gDc
Foundation, shortly before ray’s death in march
2012. this new national scholarship, honouring ray
Hrynkow’s professional career and his creative phi-
losophy of intelligent design and commitment to
best practices, is intended to benefit the work of an
outstanding “thinking designer.”
Celebrating 10 Years of Fresh Canadian Talent
A p p l i e D A r t s m A g A z i N e 1253467890 N o v e m b e r / D e c e m b e r / 2 0 1 2
Veer Scholarship: $1,250
PaSCal lefebVre
Université du Québec à Montréal
Project: literature series: Albert camus,
ideas on the Absurd. book cover design
and packaging.
Instructor: louis gagnon
As a way to rejuvenate and revital-
ize these absurd classics, lefebvre’s
approach was to present the series in
a fun and tactile way. branding it with
an impossible triangle, the illusion
conveys the message of absurdity.
the concept is enhanced with unique
packaging designed to be torn apart
and become obsolete, to replicate
an act of rebellion. the tear-apart tab
reads: “Discovering the absurd, to ac-
cept and integrate the absurd into daily
living means taking part in a conscious
humanism, freedom and responsibility.
through these readings, you will dis-
cover freedom, passion and rebellion.
You’ve just begun that last one. Wel-
come.” each book includes bookmarks
at the back, which transform into a pair
of glasses, a magnifying glass and a
monocle, as a way to present “reality”
as it is, in the same way camus did in
his writing. the goal of this interactive
design solution was to make these clas-
sics accessible to a wider audience.
N o v e m b e r / D e c e m b e r / 2 0 1 2 1263457890 A p p l i e D A r t s m A g A z i N e
Veer Scholarship: $1,250
STéPhanie TurGeon-GirarD
Université Laval
Merit award
DoroThée CaDioT
International Student (France),
Université Laval
Project: branding project: Jardins van
den Hende, savoir-vert.
Instructor: pier tremblay
the goal of the rebrand of the Jardins
van den Hende botanical garden was
to embody the spirit of the gardens
and promote accessibility through
smart environmental design. the fresh
visual identity and tagline “savoir-vert”
reflect the essence of the garden, with
simplicity as the overall theme.
“stéphanie and Dorothée worked to-
gether on this project during the entire
winter session. they met with the client,
developed the brand strategy, created
the identity, designed the collateral,
and at the end of the project presented
the entire branding solution to the cli-
ent and their colleagues. their solution
was a nice refresh. both students were
very professional and it was a pleasure
to teach them.”—Pier Tremblay
N o v e m b e r / D e c e m b e r / 2 0 1 2 1283456790 A p p l i e D A r t s m A g A z i N e
adobe Canada Scholarship: $1,000
alex TenCh
Capilano University
Project: sustainable cities: Affluenza.
guerrilla marketing campaign.
Instructor: vida Jurcic
this awareness campaign uses “af-
fluenza” as a way to describe modern
consumers and their unsustainable ad-
diction to overconsumption and debt.
the campaign logo of a stylized davinci
“vitruvian man” and biohazard symbol
sounds a warning, stressing that man is
the cause of earth’s ailments. the guer-
rilla campaign uses posters, a website
and “brochures,” in the form of packag-
ing wrappers for merchandise consid-
ered essential (food and clothing). the
wrapper outlines the problem and solu-
tions, including a tear-away tag that
can, like a virus, be easily passed onto
others. the merchandise would be
distributed at public events to highlight
the modern consumer’s habit of satisfy-
ing artificial needs and contributing to
the problem of overconsumption. the
objective for the campaign is to promp
an emotional response from the viewer
and encourage action.
N o v e m b e r / D e c e m b e r / 2 0 1 2 1230456789 A p p l i e D A r t s m A g A z i N e
adobe Canada Scholarship: $1,000
henry SlauGhTer
Capilano University
Project: information Design: 24 Years of
the michael Jordan sneaker legacy.
Instructor: Karin Jager
this 24-panel exhibit is a historical
chronology (1985–2009) of Nike’s Air
Jordan sneaker legacy. it documents
the major milestones in design, manu-
facturing and marketing that helped
establish the Nike brand. the editorial
style used in each panel depicts a series
of original images and content from the
year of an Air Jordan sneaker release,
telling 24 unique stories in all.
JOHN FLUEVOG SHOES AD: GENEVIEVE FLUEVOG CREATIVETRIM SIZE: 9.5"W x 13" H, RIGHT HAND PAGE
