Date post: | 28-Dec-2015 |
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Media Event Planning- Agenda
• What is news?• Event concept• Media specific events• Media for non media-specific events• Media materials • Press outreach before, during and after the event
What is News?
• New• Local• Human interest• Conflict• Controversy• Strange bedfellows• Visuals• Timely
Concept
• GOALS: What is the purpose of the event?• RESOURCES: How many people will you have?
What is your budget? Will you partner with other groups?
• MESSAGE: What is the story you are trying to tell?
Media Specific Events: Location
• Easy to find • Accessibility• Appropriate size• Symbolism• Visuals• Electricity• Rain location
Media Specific Events: Date/Time
• What are your priorities for media? For people?• Best times for print media: Tues, Wed, Thurs
between 10am-11:30am• Weekly newspaper deadlines?• TV News: Before 4pm
Media Specific Event: Speakers
• Interesting and credible
• Diversity• Brief statements• Compelling personal
stories• Press availabilities• On message
Non-Media Events
• What opportunities are available? • Can reporters join a hike?
Press availability before or after the event?
• Incorporate as much of the media event planning as you can• Take photos, have “speakers”
• Think outside of the environmental beat• Reviewer for an art show?
Community events reporter?
Press Materials: Advisory
• Used to generate interest, calendar submission• Who, What, When, Where• Don’t give the whole story
Press Materials: Press Release
• Add the Why and How to the press advisory• Write in pyramid style– most important information first
• Include 2-3 pithy quotes• Keep it to 1 or 1 ½ pages • Follow up with a phone call after sending
Advance Press
• Press list• Press advisory, pitch calls, community
calendars• Facebook event• Identify media liaison, photographer • Prepare press release (but don’t send yet)
Press Day of Event
• Resend press advisory, make last minute calls• Arrive early • Have copies of any materials, press release• Start promptly• Media liaison, photographer work their magic
Post Event Press
• Immediately after send press release, share with photos on social media
• Follow up with thank you notes for good stories• Ask attendees to send letters to the editor or write op-eds