Celebrating Grazia SOUTH AFRICA and SLOVENIA

Walking down the street

WHITE fashion exhibition

Grazia International@ MILAN FASHION WEEK February 2012

Im fuga. Nequis dias dignam que sust quia sunt ut iumendant faciet

1-Eureka Zandberg (Grazia South Africa ADV Sales Director), Danielle Weakley (Grazia SA Editor-in-chief), Erika Fantauzzi (Grazia SA Brand Manager), Liezl De Swardt (Grazia SA Publisher), Sandra Gotelli (International Publisher). 2-Liezl De Swardt and Carla Vanni (Grazia International Editor-in-chief)

WELCOME NEW EDITIONS2

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...we’are 20!

Grazia International Network inaugurated the MFW with the launch party for its 2 future editions: Grazia South Africa and Grazia Slovenia reaching the goal of 20 editions worldwide.For the occasion Grazia International Network organized a cocktail party at the exclusive Armani Bamboo bar. The event had an overwhelming response from major advertising clients as well as from Grazia Family in town for fashion week. Easy chic, in Grazia style!

1-Jackie Ji (Grazia China Mktg Manager). 2-Lara Milanovic and Svetlana Preradovic (Grazia Serbia). 3-Mario Boselli(President of Camera della Moda Italiana). 4-Aeffe team with Mattia Mondani (ADV International Manager). 5-Tamu McPherson (Head of Grazia.it). 6-Mattia Mondani, Patrizia Migliorini and Riccardo Sciutto (Tod’s Group).7-Vera MOntanari (Grazia Italy Editor-in-chief), Patrizia Migliorini and Ugo Tizzani (Who‘s Who). 8-Julia Chayko (Grazia Russia Fashion Editor), Dragana Andjic (Grazia Brand Manager), Amalia Mariotti (Sales Manager), Aliona Peneva (Grazia Russia Editor-in-chief).

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Conquering the streets at MFW

Grazia International Network kick started the fashion week with a colourful “attack”! The lenses of the numerous photographers were all for our seven models who made their street runaway in front of the main Milanese catwalks, holding each a pink fluorescent letter composing Grazia International Network logo.

The fashion brigade happily posed with our letters and the word easily spread. Result: more than 100 snaps of Grazia fans at MFW including also some Italian celebrities as well as fashion muse Anna Dello Russo!

STREET MARKETING DAY ONE

Tamu McPherson(Head of Grazia.it)

The operation had a HUGESUCCESS — everyone attending fashion shows wanted to be shooted with Grazia letters!

STREET MARKETING DAY TWO

Anna Dello Russo

Paula Reed (Grazia UK Style Director)

During the fashion week Grazia International Network joined forces with White Milan, the international exposition gathering under one roof 350 contemporary fashion brands and hosting 15.000 visitors, fashion buyers and insiders - an appointment not to miss! Besides being a media sponsor of the exhibition, Grazia International Network also hosted at its stand Fashion Happy Hour in collaboration with Campari – a perfect wrap up of the busy days at White Milan.

WHITE FASHION EXHIBITION

Grazia International Network fashion week activities had quite an extensive coverage. The party was reported in Grazia issue n.10 while the rest of our FW happenings was massively covered on Grazia.it including the video “The best of fashion week” capturing the fabulous atmosphere throughout the 7 days of fashion in Milan.

WATCH THE VIDEO!!!http://www.grazia.it/moda/streetstyle/Il-best-of-della-Milano-Fashion-Week

EDITORIAL & WEB COVERAGE