CELEBRATION IDEAS FOR KIRANA STORES
EMPOWERING PEOPLE IN RETAIL
APPRECIATETHANK
CELEBRATEHONOUR
YOUR EMPLOYEES ON 12TH DECEMBER
IMPACT OVER THE YEARS
2014
160+ Brands, 1
million Employees
316+ Brands, 70 Malls, 4
Million Employees in
India and Turkey
Celebrate
700+ Brands, 60 Malls, 6
Million Employees
across 3 countries
(India, Turkey & UAE)
500,000 People
Celebrated
200+ Brands, 2 Million
Employees In India and Turkey
Celebrate
350+ Brands, 80+ Malls, 5
Million Employees
across 3 countries
(India, Turkey, UAE)
2018
2017
2016
2015
20,000 People
Celebrated
2011
2012
2013
800+ Brands, 72 Malls, 6
Million Employees
across 3 countries
(India, Turkey & UAE)
Joined celebrations in 2013 Joined celebrations in 2016
TURKEY UAE
RED Celebrated Globally
INDIA
Joined celebrations in 2011
Government Support Over The Years
Celebrity Support Over The Years
RED Impact Study
ON EMPLOYEES
• Feel recognised and valued for their efforts• Affinity towards the business through recognition from top
management• Increased bonding amongst store employees
ON BUSINESS OUTCOME
• Increase in the productivity of retail employees• Improved team work & relationship building• Positive energy helps employees perform better
CELEBRATION IDEAS
FOR YOUR EMPLOYEES
Visit their homesSurprise your employees at home, with a basket full of
goodies and personally thank them for their hard work
Offer free health care servicesOffer them free cholesterol tests, dentist check ups and
so on…
Decorate the KiranasSome decoration ideas
1. Balloons
2. ‘ThankYou’ Banners
3. Lights
Organize Sports EventOrganise a sports event or take your employees
out on the turf
Celebrate the day with familyFamily members of employees are invited for
games/interactive sessions
RED Memorabilia
THANK YOU
PROUD
RETAILER
Create a host of RED merchandise to be gifted to all the
employees
Interactive activities Hold interactive and fun games/activities for
your employees
Offer special discountsOffer special discounts for your employees on this
special day
Take your employees out for a meal
Party day for employeesCelebrate the event by cutting a Thank You cake,
serving food as well as beverages and hosting activities
Provide insurance for the betterment of employees
Take the staff out for volunteering for a social cause
Take them out to a local old age home, organise a donation
camp and help contribute to a good cause
Organize a contest for contest for your partners / employeeEngage your retailers/kirana members by organizing a contest
on your platform or amongst your members.
Contests can be on the lines of best retail employees’ day
celebrations wins a trip to a tourist destination or they can be
linked to an activity on your platform for eg. Monthly sales etc
Involve suppliers and vendors
Retail Employee Day opens a doorway between retailers
and suppliers
Thankyou message for employees
Personalized messages,notes & videos to thank them
CELEBRATION IDEAS
TO EXECUTE WITH YOUR CUSTOMERS
Thankyou card with a chocolate / flowerThankyou cards with a chocolate/flower provided to customers
at entrance
These cards will be given by customers to employees
Fundraising campaign Initiate a fundraising campaign for the
betterment of kiranasReference - Project Sapna
Watch here : https://www.youtube.com/watch?v=PIEiWhHinUw
CELEBRATION IDEAS
TO EXECUTE WITH YOUR CUSTOMERS
Signage#THANKYOUBOLAKYA?
Did you thank your retailer?
Celebrate and thank them this Retail
Employees’ Day, 12th
December
Locations –
• Outside your store
• Inside your store
• Inside the trial rooms
Influencer collaborationWith the help of influencers collaborate on a video to
promote the #ThankYouBolaKya? Campaign
Local Radio & Media can be invited to cover the entire event. All the celebrations, customer & employee engagement activities can be a huge PR opportunity
RADIO
RE TWEETS
BRAND AMBASSADOR WISHING RED
NEWSPAPER
CELEBRATION IDEAS
PR ACTIVITIES
ARE YOU
READY TO
CELEBRATE?#ThankYouBolaKya?