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CELEBRATION IDEAS FOR KIRANA STORES celebration... · 2019. 10. 10. · Engage your...

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CELEBRATION IDEAS FOR KIRANA STORES
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Page 1: CELEBRATION IDEAS FOR KIRANA STORES celebration... · 2019. 10. 10. · Engage your retailers/kirana members by organizing a contest on your platform or amongst your members. Contests

CELEBRATION IDEAS FOR KIRANA STORES

Page 2: CELEBRATION IDEAS FOR KIRANA STORES celebration... · 2019. 10. 10. · Engage your retailers/kirana members by organizing a contest on your platform or amongst your members. Contests

EMPOWERING PEOPLE IN RETAIL

Page 3: CELEBRATION IDEAS FOR KIRANA STORES celebration... · 2019. 10. 10. · Engage your retailers/kirana members by organizing a contest on your platform or amongst your members. Contests

APPRECIATETHANK

CELEBRATEHONOUR

YOUR EMPLOYEES ON 12TH DECEMBER

Page 4: CELEBRATION IDEAS FOR KIRANA STORES celebration... · 2019. 10. 10. · Engage your retailers/kirana members by organizing a contest on your platform or amongst your members. Contests

IMPACT OVER THE YEARS

2014

160+ Brands, 1

million Employees

316+ Brands, 70 Malls, 4

Million Employees in

India and Turkey

Celebrate

700+ Brands, 60 Malls, 6

Million Employees

across 3 countries

(India, Turkey & UAE)

500,000 People

Celebrated

200+ Brands, 2 Million

Employees In India and Turkey

Celebrate

350+ Brands, 80+ Malls, 5

Million Employees

across 3 countries

(India, Turkey, UAE)

2018

2017

2016

2015

20,000 People

Celebrated

2011

2012

2013

800+ Brands, 72 Malls, 6

Million Employees

across 3 countries

(India, Turkey & UAE)

Page 5: CELEBRATION IDEAS FOR KIRANA STORES celebration... · 2019. 10. 10. · Engage your retailers/kirana members by organizing a contest on your platform or amongst your members. Contests

Joined celebrations in 2013 Joined celebrations in 2016

TURKEY UAE

RED Celebrated Globally

INDIA

Joined celebrations in 2011

Page 6: CELEBRATION IDEAS FOR KIRANA STORES celebration... · 2019. 10. 10. · Engage your retailers/kirana members by organizing a contest on your platform or amongst your members. Contests

Government Support Over The Years

Page 7: CELEBRATION IDEAS FOR KIRANA STORES celebration... · 2019. 10. 10. · Engage your retailers/kirana members by organizing a contest on your platform or amongst your members. Contests

Celebrity Support Over The Years

Page 8: CELEBRATION IDEAS FOR KIRANA STORES celebration... · 2019. 10. 10. · Engage your retailers/kirana members by organizing a contest on your platform or amongst your members. Contests

RED Impact Study

ON EMPLOYEES

• Feel recognised and valued for their efforts• Affinity towards the business through recognition from top

management• Increased bonding amongst store employees

ON BUSINESS OUTCOME

• Increase in the productivity of retail employees• Improved team work & relationship building• Positive energy helps employees perform better

Page 9: CELEBRATION IDEAS FOR KIRANA STORES celebration... · 2019. 10. 10. · Engage your retailers/kirana members by organizing a contest on your platform or amongst your members. Contests

CELEBRATION IDEAS

FOR YOUR EMPLOYEES

Visit their homesSurprise your employees at home, with a basket full of

goodies and personally thank them for their hard work

Offer free health care servicesOffer them free cholesterol tests, dentist check ups and

so on…

Decorate the KiranasSome decoration ideas

1. Balloons

2. ‘ThankYou’ Banners

3. Lights

Page 10: CELEBRATION IDEAS FOR KIRANA STORES celebration... · 2019. 10. 10. · Engage your retailers/kirana members by organizing a contest on your platform or amongst your members. Contests

Organize Sports EventOrganise a sports event or take your employees

out on the turf

Celebrate the day with familyFamily members of employees are invited for

games/interactive sessions

RED Memorabilia

THANK YOU

PROUD

RETAILER

Create a host of RED merchandise to be gifted to all the

employees

Page 11: CELEBRATION IDEAS FOR KIRANA STORES celebration... · 2019. 10. 10. · Engage your retailers/kirana members by organizing a contest on your platform or amongst your members. Contests

Interactive activities Hold interactive and fun games/activities for

your employees

Offer special discountsOffer special discounts for your employees on this

special day

Take your employees out for a meal

Page 12: CELEBRATION IDEAS FOR KIRANA STORES celebration... · 2019. 10. 10. · Engage your retailers/kirana members by organizing a contest on your platform or amongst your members. Contests

Party day for employeesCelebrate the event by cutting a Thank You cake,

serving food as well as beverages and hosting activities

Provide insurance for the betterment of employees

Take the staff out for volunteering for a social cause

Take them out to a local old age home, organise a donation

camp and help contribute to a good cause

Page 13: CELEBRATION IDEAS FOR KIRANA STORES celebration... · 2019. 10. 10. · Engage your retailers/kirana members by organizing a contest on your platform or amongst your members. Contests

Organize a contest for contest for your partners / employeeEngage your retailers/kirana members by organizing a contest

on your platform or amongst your members.

Contests can be on the lines of best retail employees’ day

celebrations wins a trip to a tourist destination or they can be

linked to an activity on your platform for eg. Monthly sales etc

Involve suppliers and vendors

Retail Employee Day opens a doorway between retailers

and suppliers

Page 14: CELEBRATION IDEAS FOR KIRANA STORES celebration... · 2019. 10. 10. · Engage your retailers/kirana members by organizing a contest on your platform or amongst your members. Contests

Thankyou message for employees

Personalized messages,notes & videos to thank them

Page 15: CELEBRATION IDEAS FOR KIRANA STORES celebration... · 2019. 10. 10. · Engage your retailers/kirana members by organizing a contest on your platform or amongst your members. Contests

CELEBRATION IDEAS

TO EXECUTE WITH YOUR CUSTOMERS

Thankyou card with a chocolate / flowerThankyou cards with a chocolate/flower provided to customers

at entrance

These cards will be given by customers to employees

Fundraising campaign Initiate a fundraising campaign for the

betterment of kiranasReference - Project Sapna

Watch here : https://www.youtube.com/watch?v=PIEiWhHinUw

Page 16: CELEBRATION IDEAS FOR KIRANA STORES celebration... · 2019. 10. 10. · Engage your retailers/kirana members by organizing a contest on your platform or amongst your members. Contests

CELEBRATION IDEAS

TO EXECUTE WITH YOUR CUSTOMERS

Signage#THANKYOUBOLAKYA?

Did you thank your retailer?

Celebrate and thank them this Retail

Employees’ Day, 12th

December

Locations –

• Outside your store

• Inside your store

• Inside the trial rooms

Influencer collaborationWith the help of influencers collaborate on a video to

promote the #ThankYouBolaKya? Campaign

Page 17: CELEBRATION IDEAS FOR KIRANA STORES celebration... · 2019. 10. 10. · Engage your retailers/kirana members by organizing a contest on your platform or amongst your members. Contests

Local Radio & Media can be invited to cover the entire event. All the celebrations, customer & employee engagement activities can be a huge PR opportunity

RADIO

RE TWEETS

BRAND AMBASSADOR WISHING RED

NEWSPAPER

CELEBRATION IDEAS

PR ACTIVITIES

Page 18: CELEBRATION IDEAS FOR KIRANA STORES celebration... · 2019. 10. 10. · Engage your retailers/kirana members by organizing a contest on your platform or amongst your members. Contests

ARE YOU

READY TO

CELEBRATE?#ThankYouBolaKya?


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