Celebration of Lakes 2015

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Each year since 2000, as part of theCelebration of the Lakes festivities, theChisago Lakes Area Chamber of Commerceselects a Community Ambassador. The indi-vidual or family selected to fill the role ofCommunity Ambassador has made a signifi-cant contribution to the quality of life andpreservation of the heritage within our com-munity.

The Chisago Lakes Chamber is pleased torecognize the Eichten family and their fami-ly-owned businesses as the 2015 CommunityAmbassadors. Their businesses includeEichten’s Artisan Cheese and AmericanBison Meat, Eichten’s Market & Café,Eichten’s Catering, and their most recentbusiness endeavor, Eichten’s CommunitySolar Farm.

The Eichten family has been a part of thelocal business community since 1976, whendairy farmers Joe and Mary Eichten beganproducing cheese on their Hidden Acres farmin Center City, Minnesota. The Eichten’squickly became recognized worldwide asquality producers of natural foods, innova-tive leaders in the industry, and excellentstewards of environmental resources. Theyembrace the community they are a part of,use local suppliers, and develop solid rela-tionships with their customers, suppliers,neighbors and friends. Furthermore, theyhave very high standards for the productsthey use and sell, and have made it their life’smission to share their knowledge and experi-ence with others, including third world coun-tries.

Joe learned about hard work at a young age,as the youngest of eleven children raised ona 240 acre farm near Wanda, in southwestMinnesota. He learned the value of leading-edge farming techniques, and developedwhat would become a lifelong passion forhunting. He helped with crop farming, rais-ing livestock and gardening, and developed arespect for the land, animals and the greatoutdoors. After graduating from LambertonHigh School in 1946, he made a bold deci-sion to try living in a big city. He moved toChicago, worked at factory jobs, took thetrain to visit family in rural Illinois, andsaved up money to take an adventurous air-plane ride to Detroit, a life changing experi-

ence for him. He was introduced to MaryWeingartz, who was also German, and froma large catholic family, with fourteen chil-dren. After a letter-writing courtship, Joefound work in Michigan, and he and Marygot married in January 1948. A few monthslater they decided to move to the Eichtenfamily farm in Minnesota.

Mary missed Michigan and her family, butadapted well to farm life. She learned tobake bread and be a home maker, and theirdaughter Eileen was born on the family farm.They decided to try farming on their own,and rented a farm nearby, where their sonJohn was born. The family then operated afarm in Sauk Centre, where their son Ed wasborn. Mary was also helping Joe with thefarm animals, milking cows, gardening, can-ning, and other farm chores. In October,1952 they bought their own 160 acre farm inCenter City, close to Joe’s brother Everettand his sisters Madeline, Rosella and later onJanet. Their livestock included dairy cows,hogs, horses and chickens. Joe rented near-by farmland, up to 450 additional acres atone time. As a German family they were get-ting settled in what is largely a Swedish com-munity. They were founding members of St.Bridget of Sweden Catholic Church, becameinvolved with the local schools, and in 1958participated in a pageant to commemoratethe State of Minnesota’s centennial year.

During this same time frame, Joe bought twoneighboring farms, 80 acres each. Thenanother 120 acres became available, with anunfinished house and buildings, and thatbecame the Eichten family home known as“Hidden Acres”. This was a period ofopportunity and expansion. The Eichtenfamily was expanding as well, with the addi-tion of Jim in 1953, then Cathy, Joann, Joe,Kevin, Geralyn and Mariette – 10 children inall. By 1968 their family was complete, andall of the boys were involved with farming,and enjoyed hunting with their Dad. Thegirls helped their Mom with householdchores, cooking, cleaning, baking, garden-ing, canning, laundry, doing dishes, and tak-ing care of their younger siblings. Joe andMary both worked outside the home andfarm, Joe in farm-related work, construction,and selling seed and other farm products hestrongly believed in. Mary worked at the

school, hospital and in the office at St.Bridgets. Like other large farm families,they all worked together and did whateverwas needed to support the family.

In the early 1970’s, even though Joe was pro-ducing crops efficiently, had a pipeline milk-er and other entrepreneurial equipment, andwas a well-respected businessman, the milkchecks were getting smaller. Many dairyfarmers were going out of business. TheUniversity of Minnesota had studied cheese-making in Holland and began a program toencourage farmers to begin making cheese.Joe became interested in the process, andwas willing to learn and change his business.In 1976, Hidden Acres became a farmsteadcheese operation - the first farm in the UnitedStates to produce a value added product on adairy farm. In 1977, Joe contacted a dairyfarmer in Holland, and he and Mary travelledoverseas to refine their cheese-making skills.This is where they learned to make theirfamous Gouda.

In 1977, Eichten’s began retail sales directlyfrom their farm. The non-profit division ofLand of Lakes had developed a cooperativeprogram to teach sanitation, and visited theEichten farm to learn about small farm oper-ations. In 1978, they began earning awardsand became known as one of the first“Natural Foods” companies in the country.They also started selling on a wholesalebasis. In 1980, after 3 years of perfecting therecipe, Mary introduced her Tilsit cheese,which has become a Minnesota signaturecheese. Throughout the years, Eichten’s hasbeen called upon to teach groups fromthroughout the world, including SouthAfrica, India, Albania, Nigeria, Poland, Tibetand several other countries. There is a worldmap in the cheese plant with pins stuck ineach country they have had students from.

In the late 1980’s, Eileen traveled toCameroon, in Central Africa, to advanceagriculture and teach milk sanitation andcheese-making. She has also traveled toJamaica as well as Macedonia and othercountries on similar missions. In 1987,Eichten’s saw the need for an all natural,healthy meat to complement the naturalcheeses. Ed started a venture with a fewBison, and now has a herd that averages

about 160-200. In recent years, as electricbills have steadily increased, Ed worked withXcel on an energy study. He installed solarpanels for use on Hidden Acres two yearsago, and now has plans to build a 1-megawattsolar garden - enough power for 100 homes.The Minnesota Public Utilities Commissionhas developed legislature to help make solarenergy affordable. The solar garden will pro-vide clean, renewable energy that can beshared with other subscribers in the commu-nity, and even adjacent counties. This is justanother example of the Eichten’s looking tothe future and being at the forefront ofchange.

The whole family still has a part in therestaurant, market and catering. Eichten’shas a major wholesale business that includesWalt Disney World in Orlando, among oth-ers. They participate in many farmers mar-kets in the metro area and believe that directmarketing is the best way to let others knowabout their products, and to get honest feed-back.

Joe and Mary felt blessed to live in theChisago Lakes area. They instilled a strongwork ethic in their family, and left a legacy offaith, innovation, open-mindedness, accept-ance and caring for others. As a business,Eichten’s is an icon throughout Minnesotaand the Midwest. They have been a long-standing member of the Chamber and pro-vide support for Chamber activities andnumerous community events. They also sup-port church and school activities, communityorganizations, hospice - the list goes on andon.

The Eichten’s were formally recognized bythe Chamber at the Holiday Gala inDecember. Members of the family will rep-resent the Chamber at community eventsthroughout 2015, including the Karl Oskarand Ki Chi Saga parades. Please be sure tocongratulate them for all they have con-tributed to the Chisago Lakes Area. If you’dlike to know more about Eichten’s, pleasevisit their restaurant and market (just a fewmiles East of Center City, along Highway 8).Or visit www.specialtycheese.com orwww.eichtenssolar.com.

2015 CommunityAmbassadors The Eichten Family

Page 4 Celebration of the Lakes 2015

There's nothing that will warm you up more than a winter 5K run. OnJanuary 31, get out and enjoy the Celebration of the Lakes 5K, hosted byFrontRunner. Run starts at 10am with registration at 9am. The Kids FunRun will follow around 11 a.m.. 5K Run begins and ends at LindstromBeach Park. Top three in each 5K age group will receive medals. Topoverall Male/Female will receive a trophy. Presented by FrontRunnerEvents, additional information on the 5K can be found at www.frontrun-nerusa.com or by calling (651)653-7401. Plan to stay for the all of the Celebration of the Lakes winter festivitieson North Center Lake; kids games, medallion hunt, snowmobile racing,dog sled rides, ice skating and much more. For a full schedule of eventsww.ChisagoLakesChamber.com or see page 2. Long Sleeve t shirts to all 5K finishers. All Kids Fun Run participants

receive a short sleeve shirt and a finisher medal.**Only those who are reg-istered by Thursday, January 29 are guaranteed to get their shirt on raceday Registrations received on Friday and on race day will get a shirt butmay have to wait and pick it up at FrontRunner, 1665 9th Street, WhiteBear Lake after Wednesday, February 4.

Celebration of the Lakes 5K andKids Run

Celebration of the Lakes 5K andKids Run

Celebration of the Lakes Buttons on Sale now! The 24th AnnualCelebration of the Lakes is being held the weekend of January 30-31 &Feb 1st. Many events will be on the frozen North Center Lake - just offHighway 8 in Center City, MN. The winter festival includes aSnowmobile Radar Run, Kids Pro Ice Snowmobile Racing, 5KRun/Walk, Sled Dog Rides, a Vintage Snowmobile Display, Ice Skating,Hockey Golf, Ice Fishing Contest, Medallion Hunt, Frozen GolfTournament, Bingo, Polka Dance and plenty of activities for all ages. Aheated tent is on site, along with a variety of food vendors - including hotfresh mini-donuts and kettle corn. The NAIFC will be hosting theNational Ice Fishing Tournament on Sunday Feb 1st on Chisago Lake.The Ice Fishing pro’s will be at area restaurants Friday night to sharetheir tips and tricks. They will also be hosting a Kids Ice Fishing ClinicSaturday Morning at Center City Fire Hall. This is a great way to getout and enjoy the winter! Most of the events are free, or discountedwith a Celebration of the Lakes button. Buttons on sale at ChisagoLakes Area Businesses. For more information, visit www.chisago-lakeschamber.com – or call 651 257-1177

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The equipment is simple. The challenge to stay uprightmuch more complex. And teams of four entered in theSMOOSH! Race 2015 will find out during theCelebration of the Lakes the last weekend in January.The event is scheduled for "high noon" Saturday, Jan.31, on North Center Lake. The Debolitioners mustdefend their title from a frigid but fun 2014.Strapped to a pair of eight-foot long 2 x 4 boards, theracing teams will attempt to be "in sync" with each otherwhile racing to and around a pylon on the snow/ice.Each team of four will be strapped to the boards by anymeans of their choosing. Teams are encouraged to have a team theme or teamcostume that will be judged. This is a timed event, andin the case of ties, race- offs may occur.

"Da rules" for team equipment includes: 1) each teamwill use a pair of 8-foot long 2 x 4's (not shorter, notlonger); 2) the bottoms of each 2x4 must be unaltered -no paint, no cleats, no wax, no grooves, no nothin' ; 3)decorating on the sides and top is allowed as a part of the customization as long as the judges don't deem the dec-orations to aid in racing; 4) racers may attach their feetto the "sticks" in any manner of their choosing; 5) allteams must have four racers, evenly spaced on theboards; and 6) last, but quite importantly, all team mem-

bers MUST be wearing a Celebration of Lakes button. All materials - wood, binding materials, and paint -- canbe found at local Chisago Lakes-area hardware stores. No ski poles or other types of balancing aids will beallowed to be used by the SMOOSH! teams.

The winning team will receive a $75 cash prize andbragging rights to the soon-to-be coveted travelling tro-phy. Second place will receive a $50 cash prize. Thethird place team will have to be satisfied with the "attaboys" and encouragement from the throngs of individu-als who will be gathered to cheer the racers on. Racesponsorship is being provided by Grundhoefer &Alliegro, LLC, attorneys at law in Center City. Therewill also be a judging of team costumes with a prize forthe "cheesiest" team theme/costume awarded byEichten's Hidden Acres Cheese. The event is scheduled for the ice on North Center Lakeunless ice conditions force a change in location. An entry form and liability waiver can be found at theChisago Lakes Area Chamber of Commerce websiteunder community events:www.chisagolakeschamber.com/event/celebration-of-the-lakes-2/Lore has it that hieroglyphics in caves depicted four

cavemen on long branches. There is some suggestion

that the event was a part of a neanderthal games, perhapsa predecessor to the early Olympic games. With all ofthe lumber available at sawmills during the mid- to late1800s, and when axe-throwing games became boring,lumberjacks were suggested to have tried smoosh racingwith teams of eight on well-planed 12-foot long 2 x 6s.Boy scouts have been using smoosh racing as teambuilding exercises in winter camps for years. And inMinnesota, you'll find multiple sources of smoosh racingcompetitions during winter celebrations.

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Innovation is one of the outcomes when people pittheir ideas, equipment and techniques against eachother under tournaments situations. Simply put,competition brings out the creative juices in com-petitors. Marketing departments describe these madscientist of competitive fishing as "Innovators orEarly Adapters". The definition fits as the fishermencan't help themselves, innovation is in their bloodand they are drawn to the cutting edge of develop-ment like a bluegill to a wax worm.

Jack Baker, Tournament Director for the NAIFCstates "I have never met a fishermen who doesn'tfeel like they have a trick or two up their sleeves thatwill give them an advantage over the competition ormore importantly their buddies". "Handed downfrom a grandparent, father or self-taught out on theice these nuggets of fishing wisdom have proven tobe their ace-in-the- hole and more times than notthey work".

Take the current trend of putting in-line or fly reelson ice fishing rods: For retail-bait shops that con-cept is now about 2 seasons old, add another 7 sea-sons of refinement on the NAIFC tournament trailand you start to get the picture Think tungsten jigs,plastic baits or the new hot trend of using an 18-voltdrill as an ice auger. While all those products maybe the hot ticket in stores now they were first pio-neered on the NAIFC Tournament trail for years.

Now this is not to say the NAIFC developed any new-wave products because as anentity the Tournament Series surely has not. It was the fishermen competing, lookingto create an advantage to beat their fellow fishermen that did the true inventing or test-ing. The NAIFC simply provided the stage/laboratory for those teams to R n D theirideas into reality. It is easy to see the ice industry's winning formula: Let the NAIFC'scompetitive atmosphere help create the idea, work the bugs out for a few seasons thenbring the proven article to market.

New products are not the only thing developed, new techniques are also brought tolight on the circuit every year. Think Aqua Vu up viewing or using the underwater camera for searching large areas of water quickly while pre-fishing for a tourna-ment. St Croix Rod's spring bobbers are an example of product and technique refine-ment. It is a fact of life: Competitive teams find ways to make themselves more effi-cient on the ice long before the fishing public ever gets a whiff of what is coming to themarket. So come join

Tohelp the exchange of ideas or bring a new product/technique to light the NAIFC con-ducts a Friday Night Seminar Series at every Qualifying Tournament. Free of chargeand open to everyone, teams can share what works for them and an industry trend couldstart.

Baker relays, "Traveling teams love to talk to local teams". Seeing how another sec-tion of the Ice Belt fishes is huge". "Southern Wisconsin does not fish like NorthernWisconsin, Michigan does not fish like the Dakotas, they are different techniquesentirely". "Learning different techniques is one of the biggest reasons to fish a tourna-ment". "It makes everyone a better fishermen and being exposed to more ideas devel-ops more products". "Competition brings out the best".

For more information on the NAIFC, Qualifiers, Championship, Friday Night SeminarSeries, or Kids Ice Camp go to www.naifc.com or contact Jack Baker [email protected]. To enter a NAIFC Qualifying tournament click on Registrationat www.naifc.com or call Kathy Roberts at 320-229-0106.


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The NAIFC (North American Ice FishingCircuit) started in 2008 filling a void for compet-itive ice fishing left by the discontinued TrapAttack series. Instead of the focus being regional,the goal of the new circuit would be to reacheverywhere people ice fish. Historically theNAIFC tournament series has stretched from NewYork to Montana and everywhere in between.However, the main concentration of tournamentsresided mainly from the Dakotas to Michigan,including Wisconsin and Minnesota. The rules ofthe NAIFC lend themselves to letting competitorshave an equal chance to compete for Team of theYear. Since most anglers can’t fish all the tourna-ments, this circuit only counts your three best fin-ishes towards team-of-the-year. This means youcan choose your strengths and your geographicpreferences and still have a shot at the crown.Growing up in Madison, Wisconsin, I enjoyed thefabulous pan fishing our area had to offer, but did-n’t have the opportunity to compete in an ice fish-ing circuit. The want to fish competitively led meto bass tournament angling. Bass fishing is where

I met my NAIFC tournament fishing partner, NickSmyers. We met on a Wisconsin BASS state teamand stayed in touch after that. Over the years, Ihave told many bass tournament anglers to call mewhen the hard water arrives, Nick was one of thefew who took me up on my offer. When I decidedto give the NAIFC circuit a try, Nick was my firstchoice. Our team’s first experience with an NAIFC tour-nament was in 2010. My partner and I caught zerofish in our first tournament attempt. Quickly werealized that this was no ordinary tournamentfield. These guys were special in their ability tolocate and catch fish. A couple years were neededto measure up to the competition, but a lessonfrom bass fishing became a game-changer in tour-nament ice fishing. When the Wisconsin StateBASS team fishes a divisional event, the 12-manteam shares all of their information regarding fishlocation, attitude, and techniques that work. If wecould use the same power of numbers to unlockice fishing venues, we would have a better chanceof learning the water more quickly.

In the 2012 ice fishing season, our experiment ofgetting three quality teams to cooperate before thetournament begins by sharing information begun.Basically, we were trying to level the playing fieldas local teams win more NAIFC events than trav-eling teams. Local lake knowledge is such a hugeadvantage and trying to learn a lake with one dayof pre-fishing was a monumental task, so we splitthe work load. Each team brought differentstrengths that we used to dissect the tournamentlakes. Once the tournament begins each team ison its own but at least we a better idea of where tostart. As a group the results at QualifyingTournaments has not changed much but at theNational Championship (more time to pre-fish-ing) it has helped make an impact.Since our cooperative effort has been in place,the results between the three teams are four Top 4finishes in the last two NAIFC Championshipsand two of the teams achieved back-to-back Teamof the Year finishes. This has led to a lot of oppor-tunities for sponsorships from Uncle Josh,Custom Jigs and Spins, AquaView, and

Humminbird. The products each of these compa-nies provide has been instrumental in our success. If you talk to Jack Baker Tournament Director forthe NAIFC he will tell you that the competitorsare the ones that make the NAIFC what it is today.For years, all the fishermen who made up TeamU.S.A. representing the United States at the WorldIce Fishing Championship came through theNAIFC ranks. You would have to consider thesefolks to be some of the best ice fishermen in theUnited States and they learned much of whatmakes them competitive on the NAIFC circuit.Simply put, we teach and learn from each other. The NAIFC tournament circuit is not just a fish-ing event, it is the confluence of tournamentorganizers, local communities, and competitorsthat make these events. I started fishing theNAIFC to compete, but continue to fish this cir-cuit because of the friends I have made and theknowledge I have gained. If you are lucky enoughto have this circuit come to your area, you owe itto yourself to experience it firsthand.

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Celebration of the Lakes location

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The Celebration of the Lakes is back on North Center Lake in Center City. North Centerwill be host to many of the festivities taking place including the Kids Pro Ice racing,snowmobile radar runs, a kids ice fishing camp, vintage snowmobile show, a 5k race(adjacent to the lake), food trucks, family ice-skating, a medallion hunt, smoosh race,sled dog rides, hockey golf, the Lions fishing tournament, and the awards presentation.

As well as the prior events, there will also be the NAIFC fishing tournament held onChisago Lake. The pros will be at various restaurants including Meredee’s Bistro, TheNorthern, and Anthony’s on January 30. You are invited to come out and enjoy a meetand greet on a personal level. See page 2 for a full schedule of events.

Kids Pro Ice Racing is a non-profit youth ice racing association based in theTwin Cities region. We have over 30 active families who teach kids safe driv-ing and racing practices as well as good sportsmanship and friendship.We offer twelve racing classes from Amateur Kitty Cat and 120 to the “Big

Guns” Formula 1, Champ 120 and Junior Novice. Our racers range from 4 to14 years of age and we are well known for producing some of the finest rac-ers in ORA (Oval Racers Alliance, the Big Guys).Our season begins at the end of December and runs through early March.

We take pride in how well our families get along and share race and tech tipsas well as watch out for each others little racers on race day. This is a greatway to spend Minnesota and Wisconsin winters as a family!Getting started is easy. We have race-ready sleds available to those with seri-ous interest, so you can try before committing. If you have a 120 or Kitty Catyard snowmobile, we will show you how to prepare it for safe racing. Otherrace-ready snowmobiles are usually available for purchase.

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The Wild River Snowmobile Club has beenactive in the sport of snowmobiling since1967. We are a volunteer organization madeup of about 50 families. The WRSC helpsmaintain approximately 125 miles of trailthroughout southern Chisago County. Thesetrails stretch from the Washington County lineto about the Sunrise River, from near ForestLake to the St. Croix River, and cross the prop-erty of over 200 landowners. In fact, over 90%of our local trail system is on private property.The WRSC would like to remind all snowmo-bilers to stay on the trails, be courteous toother riders, and respect landowner's property.Our trail system relies on the generosity ofarea landowners who allow us to cross theirproperty.

In conjunction with the Lakes Chamber ofCommerce, the Wild River Snowmobile Clubwill be hosting the Celebration of the LakesRadar Run located on North Center Lake onJanuary 31st 2015. Look for details on boththe Chamber web site and the WRSC web site.We look forward to a fun, safe and fast after-noon. We will see you there.

For more information on the Wild RiverSnowmobile Club organization, call the clubphone at 651-583-2060. Or check out theWRSC page at www.wildriversnowmobile.com Meetings of the WRSC are held the 1stand 3rd Thursdays of each month. Getinvolved and join the club; new members arealways welcome.

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2015 DatesJanuary 7-11 April 8-12 July 1-5 October 14-18February 11-15 May 6-10 August 5-9 November 4-8March 11-15 June 3-7 September 9-13 December 2-6

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“What to do in the winter”, was the question going through our heads as we sat at the shop. I knewsome close friends that were fishing tournaments and were having a blast all winter long travelingand getting to fish some amazing waters, and thus started the journey that has brought me toChisago MN. From fishing a small circuit in Wisconsin to traveling the ice belt on the NAIFC, to TVand radio shows; it has been an interesting ride.It all started for me in 2012 when I decided that I should bring my competitive nature to a simplehobby of mine, Ice Fishing. The first tournament yielded my partner and me a 3rd place finish andthe rest of our first season fell into place. Wins in Wisconsin and Iowa, and at individual events, ateam of the year trophy, and a little bit of encouragement I was able to become an HT Enterprisespro staff member and was given the opportunities to film TV shows and speak on radio shows. Itwas like a dream come true for me; however I knew bigger and better things would be yet to come.Small time tournaments turned into national events, being happy with top 3 became being happywith top 10, and the caliber of fishermen went from good to unfathomable. I knew I could win headto head match ups, and out fish many competitors, but the fact was these guys are good, and I meanreally good. Everything from reading maps, to finding fish, to being able to catch using any tech-nique, under any conditions, I found myself in a whole new world. That is what the NAIFC is. It’sa compilation of the nation’s best tournament ice fishermen, who not only know how to catch fish,but can teach the most knowledgeable local something about his or her own lake. By being a partof these tournaments and being around these teams I was able to learn more in a few years than

most could hope to learn in a lifetime. I am able to see every-thing from experts on long rods, to palm rods, spring bobberfishermen to the Michigan tight liners, and pick up tips andtechniques from everyone. After a few different partners, a few different sponsors, anda few different trucks, I have landed myself here in Chisago,with HT Enterprises and friend and fellow charter captainMatt Thayer behind me every step of the way. So far oursuccess together has been very good, including a 4th at theNAIFC Championship and a 3rd at the Menomin NAIFCevent. Of course it hasn’t been all glory, from a mishapinvolving Matt tangling his auger into his jacket on tourna-ment morning, to blown tires, to just dealing with each otherfor hours on end in a vehicle, it’s been an interesting journey. Now that we are here, I am hoping that we can add another great finish to our list, but either waywe will walk away with knowledge, which is what fishing is all about. Every time we head out on alake we learn something, the day I stop learning is the day I stop fishing. This lake has proved itselfas a great fishery and the community of Chisago has been a great host to this event, and we hopethat we will be able to see some of you at the weigh ins or out on the ice during the event!

As ice fishing season approaches, I look forward to taking a break from the open water and beinga fly fishing guide. One tournament that is always on my radar is the Chisago Lake NAIFCQualifying tournament. While there are several lakes in Michigan where I reside that I fish fre-quently, Chisago is a Minnesota favorite of mine. It is hard to beat the numbers of fish that youcatch and release on Chisago as you work toward your tournament bucket.We fish for both crappies and bluegills in the Chisago event but there exists a hybrid gill in the

lake that is the game changer. Getting a majority of those hybrids will definitely help towards a win-ning weight. If you pay close attention the hybrids have a slightly bigger mouth than a standardbluegill. Food for thought, some of the tournament guys say they fish a little bigger presentation forthose hybrids or is that just tournament talk. Hmmm , the only way to find out is get in the game.The NAIFC qualifying tournaments and National Championships are great events to those who

enjoy competitive ice fishing. Every qualifying tournament that you enter you go up against some ofthe best ice fishermen in the nation, that can only help make you a better fisherman overall. Treatit as a learning experience: talk to other fishermen during pre-fishing, attend the free Friday NightSeminar, talk tactics/equipment after the rules meeting and go to the weigh-in to listen to how thewinning teams went about their catch. The NAIFC Qualifying Tournaments set up Team of the Year and an invitation to the National

Championship. At the National Championship, you are competing against the best ice fishermen inthe nation for two days to determine who is truly number one. You get to compete for cash and

prizes but more importantly for The Wood andChampionship Rings, but remember it all starts with enter-ing a Qualifying Tournament.I have enjoyed competitively fishing in the North AmericanIce Fishing Circuit (NAIFC) since 2010. My ice fishing part-ners and I have earned seven top ten finishes at some of theNAIFC qualifying tournaments and NAIFC NationalChampionships thus far. I also enjoy competing as a memberon the USA Ice Team at the World Ice Fishing Championship(WIFC) since 2012. I won the individual bronze medal at theWIFC in 2013. I look forward to competing on a global scaleagain next February in Finland.

The friendly atmosphere amongst the locals and competi-tors during the Qualifying Tournaments like Chisago Lake (how do you beat the atmosphere atFrankies) adds even more enjoyment to your competitive ice fishing experience. My good friendand fellow Team USA member, Mike Boedeker, agrees and adds that if you ever have the opportu-nity to fish Chisago Lake get off the couch and get in the game you won’t regret it.

Rarely is a true pioneer fully appreciated in his time. But Dave Genz, because he so thoroughlychanged the way all of us fish through the ice, has been recognized for his vision and accomplish-ments while still adding to them. To put his impact into perspective: What did Dave do to revolutionize ice fishing? He broughtmobility. In the B.G. (Before Genz) Period, many generations of ice anglers struck a frozen poseover one hole in the ice and stayed there whether they caught a fish or not. Some sought comfortinside permanent shacks. Which took several people (with lots of energy) to move. But Genz builta better Fish Trap. Borrowing the concept of a fishing boat and adapting it for use on the ice, hedeveloped the now-famous Fish Trap instant set-up shelter. Skidding sled, carpeted dry storage,walls that rise with the flip of the wrist. Because, he wanted mobility, he didn’t rest until he madethe right tool for the job. He brought electronics. In the B.G. Period, people used the depth finder on their boats all sum-mer, and then fished blindly all winter. Again the same innovated mind that built us a better FishTrap brought us the Ice Box (now the Vexilar Genz Pack), an ingenious portable sonar holder thatcustomized depth finders for the use in the same hole we fish out of. Ice fishing became a whole new

ball game. He brought a change in ice fishing philosophy. To under-stand Dave’s impact on the sport, you have to realize he isfirst and foremost a fisherman, someone who fishes con-stantly. Winter, spring, summer and fall. From boats as wellas through the ice. He knows what it means to study contourmaps, to make a lifetime study of fish habits, to know goodequipment when he picks it up the first time or to design it ifdoesn’t see what he wants. Dave’s designs have contributed– and in many cases led directly- to the latest generationrods, lures, line, augers, live bait and even clothing. He is the first to stress that many close friends on his WinterFishing Systems team have contributed support and ideasalong the way. But the clear leader of the movement thatmodernized ice fishing is Dave Genz.

We Are Justin and Nicky Potter from Souris, ND. We are a Husband and Wife ice fishing team that has set out to fishall across the ice belt, wanting to spread the word of competitive ice fishing & ice fishing being a family sport. We alsoenjoy taking the time to introduce ice fishing to kids of all ages, because they are the future of the industry. We havechosen to follow the North American Ice Fishing Circuit for many reasons. The NAIFC is one third learning with sem-inars, one third kids with ice camp, and one third competition with Sundays Tournament. The tournament series is notjust for the die-hards or pros, anyone can enter and fish the tournaments, and many are won by locals. Nicky & I havelearned many different skills & techniques fishing in the NAIFC. We are going on our third year of fishing in theNAIFC Tournament Series. We are proud to be representing the NAIFC, Clam Outdoors, and Vexilar for our 2015 sea-son.

Aaron Berg

Chad Schaub

Dave Genz

Justin & Nicky Potter

Meet the ProfessionalsMeet the Professionals


We have an incredible Celebration of the Lakescommittee that works hard, volunteers manyhours and has a personal commitment to bringthis great event to the Chisago Lakes Area. A bigthank you is extended to the 2015 Celebration ofthe Lakes committee members:

Greg Shaleen/ Shaleen Team-Edina RealtyErin Thorvaldson-Edina Realty Renee Dabill-Renee Lynn PhotographyJosh Leonhardt-Coldwell Banker BurnetOrris Erlandson-Erlandson Nelson Construction Craig Stockel-Thrivent FinancialRandy Fulton-FrontRunner Sports Cory Lindgren-Lindgren & AssociatesKim Theis-Edina Realty.

2015 Celebration of the Lakes welcomes backthe popular Radar Run, hosted by the WildRiver Snowmobile Club. The NAIFCTournament Series will again hold one of theirqualifying ice fishing tournaments on Sunday,February 1. This is open to anyone and areateams are encouraged to enter. Visitwww.NAIFC.com for details.

Celebration of the Lakes could not happen with-out community support. Thank you to the manybusinesses that sponsor, the individuals whodonate their time to plan and all the volunteers

who help throughout the weekend and thenumerous organizations who host the vast arrayof events. The community really comes togetherto offer a wide venue of winter activities.

Thank you to the city of Center City for hostingthe celebration as most events will take place onNorth Center Lake. Thank you to Lindstrom forhosting the Saturday night Polk Dance andChisago City for hosting the National Ice FishingTournament on Chisago Lake.

Thanks also to the Parks, Lakes Area Police &Sheriff’s Departments and Lakes Area EMS fortheir support and for helping to ensure safety onand off the ice.

Proceeds from the Celebration of the Lakes helpsupport the Chamber and the community. Manynonprofit organizations help and host their ownevents during the Celebration of the Lakes. Theyinclude the Lions Club, Sportsman’s Club, BoyScouts, Family Pathways, Trinity LutheranChurch, Chisago Lake Church, First UnitedMethodist Church and the Lindstrom ParkBoard, Center City Park Board.

Chisago Lakes Chamber thanks the communityand hopes you have fun celebrating

Your Minnesota Winter Experience!

Come Out and Enjoy Winter in Chisago Lakes!

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