CELEBRITY into POLITICS

Presented by Shelly Shaw ModakAnirban Shaw

Two Different PhasesA political system is a framework which

defines acceptable political methods within a given society. History of political thought can be traced back to early antiquity, with seminal works such as Plato's Republic, Aristotle's Politics and the works of Confucius.

A celebrity is a person, who has a prominent profile and commands some degree of public fascination and influence in day-to-day media.

POLITICS

CELEBRITY

Three Stages In Value Creation Process Between Politicians And Celebrities

Stage I :- The political party and politicians gain symbolic value from the image of celebrity-actors. The celebrity-actors’ image in fictional films is transferred and used in the real world by the politicians.Stage II :- The politicians use Celebrity actors’ endorsement to attract constituents’ interest, celebrity actors use their long term association and network with political parties/leaders to launch their political career(Towards the end of their acting career).Stage III :- The value is not created. At the end of the functional level, politicians and actors either win or loose the election.

Why Are Celebrities Migrating Towards This Way ?

INTENTION(In different aspect)

Interactions between film and politics in India

• a celebrity using their celebrity status achieved in one sphere to develop activities in another.

• In India, we can observe this cross fertilisation between the realms of film and politics.

• Popular film stars play a very important role in attracting crowds to support specific political parties or politicians.

• In order to attract voters’ interest and eventually their votes, politicians in India tend to use film stars or celebrities from the film industry in their election campaigns.

• Hema Malini, once known as the 'dream girl‘ of Bollywood has campaigned for BJP and Bollywood actor Sanjay Dutt has campaigned for the Samajwadi Party in the 15th (2009) Lok Sabha elections, in India

What is the MOTO of celebrities

• film stars who are celebrities are well known due to media driven recognisability.

• this media driven social capital, which helps actors to attract not just crowds but association with politicians, is very interesting because celebrity film actors often play the roles in films that brings changes in the society in a positive way.

What are the politician moto for include celebrities in politics?

• politicians and political parties are aware that their profession is portrayed negatively in Indian films but they associate themselves with those actors to attract voters.

• celebrities actors are well aware that their characters in the films that denounce politicians’ are lovced by the voters, yet they are attracted to the same profession which is denounced by the public, in other words, their fans..

Celebrities add colour to Indian politics

From actors to sportsmen and even ex-generals, political parties are roping in the famous to shore up their fortunes. But the question arises will they really work for common people or will they earn a ransom by contesting elections for political parties.

Is it degeneration in service to common people?

The sudden influx of celebrities in the political parties reflects the sorry state of politics. This has also reduced politics to a mockery. Do these celebrities realise that politics is an entirely different kettle of fish? The politicians may need stars, but the common man, who is going to decide the fate of the nation, needs little of their service. Are common people suffering from these celebrity show-offs?

ROLE OF CELEBRITIES IN INFLUENCING COMMON PUBLIC

From study it appears that as celebrities are good at getting the

attention of public, and are useful in commercial advertising,

their endorsements of political candidates affects the first-time voters. The first time voters are

always the young ones. They idolize them, which results in fetching more votes for the

political parties.

Amitabh BachchanThis legendary actor who became an epitome of success joined politics for a short period of time. He entered politics to support his family friend Rajiv Gandhi. He stood from Allahabad seat in the 8th Lok Sabha elections against former chief minister of Uttar Pradesh H. N. Bahuguna. He won by a large margin, but he soon realized that politics was not his cup of tea and resigned after 3 years. His wife also joined politics and later became a Rajya Sabha member.

ChiranjeeviThe Telegu cinema actor had a huge fan-following which guaranteed him success in politics. His fan-following as an actor was easily convertible into votebanks. He formed the Praja Rajyam Party which later became the largest party in Andhra's State Assembly elections. He became one of the favorite politicians among the Andhraites.

Shatrughan SinhaNot just Bollywood, he

been successful in politics too. After

defeating actor Shekhar Suman from Bihar he

entered politics. Later, he became the Health

and Family Welfare minister in government

of Vajpayee and also headed the Ministry of

Shipping. He also heads the Culture and Art

wing of BJP. 

GovindaHe was one of the most flourishing actors in comedy genre in India in the 1990s. He then entered politics

as a member of Indian National Congress. He was an MP from the Mumbai North Constituency from

2004 to 2009. He was known to have won the seat by a whooping majority

but his work has been tagged as abysmal when compared to the

promises and announcements he had made during his tenure.

Govinda was criticized for his inaccessibility to the people of his

electorate especially during the 2005 floods in Mumbai.

Vinod KhannaHe entered politics in 1997 and joined Bharatiya Janata Party. Having been elected from the Gurdaspur constituency in Punjab in 1999, he was the Union Minister for culture and tourism and later ministry of external affairs (MEA) as minister of state too. He won in 2004 re-election as well from the same constituency but lost out in the year 2009. It is a rare case of success among Indian celebrities who became politicians.

JAYALALITHAA JAYARAM

She is the Chief Minister of Tamil Nadu and the General Secretary of AIADMK. She was a superstar actress in South Indian films before entering politics. Touted as among one of the most prolific and powerful ladies in Indian politics, J. Jayalalithaa remains a favourite of the masses in Tamil Nadu and the most powerful of all Indian celebrities who became politicians.

Questions That Common People Ask• Are celebrities only for winning votes

for politicians or working for public?• Do they really need a ransom for

contesting election for a party or they could do it without ransom as they earn much more from movies?

• Does the celebrity candidates have enough knowledge on politics?

• Are they really qualified enough for ruling the whole nation?

• Celebrities always maintain distance from common people because of their popularity, but can they relate the problems faced by people and justify?

Celebs’ balance their both career

A long line of actors, singers, reality TV stars and athletes have sought second careers in politics. But fame is no guarantee of success at the stardom.

Misuse of power

• Celebrities Turn Star Power Toward Political Stage

• Celebrities add colour to Indian politics • Misuse the press power• They misuse their money in politicis