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Cellar Door activations NB

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1 CLIENT SERVICES Crea’ve and Concept Development Total Event Produc’on Show Produc’on Entertainment Sourcing Loca’on and Venue Sourcing Project Management & Logis’cs We believe in originality and whether it’s working with brands, local authori’es, corporate commissions or managing bespoke private events, we seek to provide solu’ons by knowing the box in intricate detail, then think audaciously outside it. All content within this presenta’on is the intellectual property of Cellar Door
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1  

CLIENT  SERVICES      •  Crea've  and  Concept  Development  •  Total  Event  Produc'on  •  Show  Produc'on  •  Entertainment  Sourcing  •  Loca'on  and  Venue  Sourcing  •  Project  Management  &  Logis'cs    We   believe   in   originality   and   whether   it’s   working   with   brands,   local   authori'es,  corporate   commissions   or   managing   bespoke   private   events,   we   seek   to   provide  solu'ons  by  knowing  the  box  in  intricate  detail,  then  think  audaciously  outside  it.    

All  content  within  this  presenta'on  is  the  intellectual  property  of  Cellar  Door    

CLIENT:    MAYOR’S  OFFICE  /  LWOP  ORG  

2  All  content  within  this  presenta'on  is  the  intellectual  property  of  Cellar  Door    

ACTIVITY:    TRAFALGAR  SQUARE  CONCERT  

Overview:      •  Taking  place  in  one  of  London’s  most  historic  landmarks  –  Trafalgar  Square,  Cellar  Door  were  commissioned  

by   The  Mayor’s   Office   and   the   London  Week   of   Peace   charity   to   source   the   crea've   content   and   event  manage   the   London  Week   of   Peace   concert.   The   event  was   geared   towards   the   unifica'on   of   Londoners  from  all  backgrounds.  

Outputs:    •  Live  broadcast  on  KISS  FM  •  10,000  a\ended  in  the  square  •  Management   of   key   stakeholders   including:  Metropolitan   Police,  Home  Office,   Youth   Jus8ce  Board,   BEBO,  

Transport  For  London,  Westminster  Council,  GLA    

DATE:    September  2009  

3  All  content  within  this  presenta'on  is  the  intellectual  property  of  Cellar  Door    

CLIENT:    EALING  BROADWAY  BID  

4  All  content  within  this  presenta'on  is  the  intellectual  property  of  Cellar  Door    

ACTIVITY:    VISUAL  MERCHANDISING  PROJECT  

Objec0ves:      To  celebrate  the  arrival  of  the  Olympic  torch  to  West  London,  Ealing  Broadway  Business  Improvement  District  (BID)  commissioned  Cellar  Door  to  produce  a  series  of  art  installa'ons  throughout  the  town  centre.      In  response  to  this  Cellar  Door  created  the  concept  of  ‘The  Danny  Boyle  Challenge’.  The  idea  was  built  on  the  highly  acclaimed  Danny  Boyle’s  Olympics  opening  ceremony  brief  where  young  crea've  ar'sts  were  handpicked  to  work  with  local  businesses  to  conceptualise  their  own  vision  of  what  makes  London/Great  Britain  so  special.  Figeen  proper'es  were  decorated  as  part  of   this  exci'ng  challenge.  Our   inten'on  was  to  provide   installa'ons  that  animated  the  high  street  par'cularly  in  areas  where  there  were  high  vacancy  units.          Outputs:      •  15  par'cipa'ng  businesses      •  OVER  3,500,000  individuals  connected      •  12,235  YouTube  views  across  15  days  •  668  clicks  to  client  Facebook  Page  •  13  media  inserts          

DATE:    July  2012  

5  All  content  within  this  presenta'on  is  the  intellectual  property  of  Cellar  Door    

CLIENT:    LAND  SECURITIES  /  BLUE  RUBICON  

6  All  content  within  this  presenta'on  is  the  intellectual  property  of  Cellar  Door    

ACTIVITY:    WALKING  TOURS  OF  SE1  

Objec0ves:      •  Increase  the  client’s  presence  and  engagement  with  stakeholders   through  the  delivery  of  monthly  walking  

tours  running  from  August  -­‐  November  September  2012.  •  Ensure  tours  allow  for  opportuni'es  to  grow  understanding  of  stakeholder  base.  •  Showcase  Victoria’s  historical  past  in  a  crea've  and  enjoyable  manner.  •  A\ract  interest  from  stakeholders  that  have  yet  to  fully  engage  with  our  client’s  proposi'on.  •  Design  a  programme  that  appeals  to  visitors  whether  in  Victoria  on  business,  working  in  the  area  or  visi'ng  

for  the  first  'me.    So  successful  were  the  walks  that  Land  Securi'es  requested  that  the  contract  be  extended,  where  we  have  since  con'nued   to   showcase   the   changing   face   of   Victoria   on   a   monthly   basis   to   a   new   audience   of   prospec've  tenants  and  exis'ng  stakeholders  in  a  crea've  and  engaging  manner.    

DATE:    August  2012  –  present  

7  All  content  within  this  presenta'on  is  the  intellectual  property  of  Cellar  Door    

CLIENT:    KINGSTONFIRST  (BID)  

8  All  content  within  this  presenta'on  is  the  intellectual  property  of  Cellar  Door    

ACTIVITY:    CHRISTMAS  LIGHTS  SWITCH  ON  

Objec0ves:      •  Create  a  winter  wonderland,  posi'oning  Kingston  as  an  example  of  how  best   to  approach  a   free   to  enter  

large  scaled  event    •  Provide  opportuni'es  for  Kingston  locals  and  visitors  to  capture  and  share  their  experiences  on  social  media    •  Provide  employment  and  volunteer  opportuni'es  from  within  the  local  Kingston  community  •  Encourage  and  facilitate  businesses  in  the  Town  Centre  and  par'cularly  in  the  BID  area  to  engage  with  the  

project    •  Deliver  the  event,  ensuring  all  health  and  safety  requirements  are  met.        Outputs  (2015  ac0va0on):    •  63,000  a\ended  the  lights  switch  on    •  Over  x35  pieces  of  coverage  •  Media  included:  Broadcast  (London  Live),  regional  media  as  well  as  wider  London  focused  outlets  including  

The  Londonist,  Timeout  London  and  Evening  Standard  •  Es'mated  Twi\er  Reach:  208,791  •  Twi\er  Impressions:  815,409  •  Retained  agency    

DATE:    Nov  2013,  2014,  2015  

9  All  content  within  this  presenta'on  is  the  intellectual  property  of  Cellar  Door    

CLIENT:    LAND  SECURITIES  /  EALING  BID  

10  All  content  within  this  presenta'on  is  the  intellectual  property  of  Cellar  Door    

ACTIVITY:    ROOFTOP  CINEMA  

Objec0ves:      •  Improve  the  percep'on  on  Ealing  Broadway/Ealing  centre  and  re-­‐engage  the  local  community  with  the  area  •  Compliment  exis'ng  fes'val  ac'vity  taking  place  in  Ealing  over  the  summer    •  Make  use  of  open  spaces  and  engage  with  the  demographic  in  a  way  that  makes  the  local  people  feel  Ealing  

is  a  community  they  feel  proud  to  be  part  of    •  Encourage  residents  and  BID  members  to  increase  dwell  'me  in  the  area  so  as  to  increase  direct  benefits  to  

local  shopkeepers  and  businesses      Outputs:      •  96.7%  (2013:  84%)  of  'ckets  sold  against  total  alloca'on  (2,902  sold  against  3,000  availability)  •  Enabled  a  dialogue  with  businesses  and  the  local  community  via  onscreen  literature  and  social  media  •  ZERO  customer  complaints  recorded  •  Campaign  built  and  promoted  through  social  media  channels  with  an  increase  in  twiSer  followers  of  55%  

and  a  social  media  reach  of  289,638  (2013:  195,945)  •  Total  Reach  of  project  over  4-­‐week  campaign  in  excess  of  22,858,963  (2013:  19,500,000  •  £98,100  spend  generated  for  local  economy  through  increased  in  foonall  

DATE:    JULY  &  AUGUST  2013,  2014  

11  All  content  within  this  presenta'on  is  the  intellectual  property  of  Cellar  Door    

CLIENT:    THE  NORTHBANK  BID  

12  All  content  within  this  presenta'on  is  the  intellectual  property  of  Cellar  Door    

ACTIVITY:    STREET  FOOD  THURSDAY  

Objec0ves:      •  Deliver   a   holis'c   street   food  market   that   acts   as   a   new   a\rac'on   for   the   local   community,   tourists   and  

Northbank  workers.    •  One  that  provides  access  to  high  quality  affordable  food,  has  significant  posi've  economic  and  employment  

benefits,   promotes   and   sustains   independent   and   small   business   and   contributes   to   a   vibrant,   safe  public  realm.    

   Outputs:      •  Increase  in  foonall  of  4,200  •  22  small  business  owners  employed  •  Social  Media  reach  in  excess  of  120,000  

DATE:    Mar,  Apr,  May  2014  

13  All  content  within  this  presenta'on  is  the  intellectual  property  of  Cellar  Door    

CLIENT:    SONY  MAX  /  SUNRISE  RADIO  

14  All  content  within  this  presenta'on  is  the  intellectual  property  of  Cellar  Door    

ACTIVITY:    BOLLYWOOD  FEVER  -­‐  IMMERSIVE  

Objec0ves:      •  To   communicate   the   Bollywood   Fever   proposi'on   -­‐   an   immersive   experience   that   transforms   a   large  

warehouse  space  showcasing  classic  Bollywood  films  and  recent  blockbusters  •  Provide   the   public   with   a   unique   insight   into   the   world   of   Bollywood   over   the   Bank   Holiday   weekend  

Complement   the   film   schedule   by   promo'ng   desi   street   food,   the   history   of   Bollywood   through   the   ages  using  the  medium  of  art  plus  live  music  and  dance  

•  To  go  beyond  tradi'onal  Bollywood  media  and  target  high  value  mainstream  outlets  to  extend  the  reach  of  the  event  and  further  the  overall  objec've  of  bringing  Bollywood  to  the  masses.  

   Outputs:        •  Coverage  in  top  local  media  including  Time  Out,  Evening  Standard  and  a  London  Live  TV  interview  •  AAA  Media  a\endance  including  the  Financial  Times,  Women’s  Own,  Evening  Standard  &  Guardian  •  Media  a\endance  from  a  series  of  Asian  outlets  including  Asiana  TV  and  Asian  Express  •  OVER  2M  IN  REACH  VIA  COVERAGE  •  20  MEDIA  OUTLETS  ATTENDED  OVER  THE  COURSE  OF  THE  WEEKEND  •  SET  THE  STAGE  FOR  GROWTH  FOR  THE  NEXT  BOLLYWOOD  FEVER      

DATE:    25TH  MAY  –  28TH  MAY  2015  

15  All  content  within  this  presenta'on  is  the  intellectual  property  of  Cellar  Door    

CLIENT:    PRUDENTIAL  RIDE  LONDON  

16  All  content  within  this  presenta'on  is  the  intellectual  property  of  Cellar  Door    

ACTIVITY:    FANZONES  AND  CROWD  ENGAGEMENT  

Objec0ves:      •  To  develop  a  programme  of  diverse,   inspira'onal  and  evolving  event  and  ancillary  content   that  celebrate,  

animate  and  compliment  Pruden'al  RideLondon  exis'ng  ac'vity  and  engages  retailers.  

•  Encourage  residents  and  businesses  to  increase  dwell  'me  in  the  area  so  as  to  increase  direct  benefits  to  the  local  economy  

   Outputs:    •  Event  Industry  Recogni'on:  Event  featured  in  an  online  front  page  post  (Event  Magazine)    

•  Surveyed  response  amongst  sample  pool  rated  the  day  as  either  ‘good’  or  ‘very  good’  –  92%  

•  Promoted  our  client  in  a  posi've  light  with  ac'vi'es  that  drew  in  local  foonall  and  increased  dwell  'me  in  the  town  centre  

DATE:    AUGUST  2015  

17  All  content  within  this  presenta'on  is  the  intellectual  property  of  Cellar  Door    

CLIENT:    THE  HEATWAVE  

18  All  content  within  this  presenta'on  is  the  intellectual  property  of  Cellar  Door    

ACTIVITY:    NOTTING  HILL  CARNIVAL  2015  

Objec0ves:      •  Create  a  credible  planorm  to  build  marke'ng  on  ‘at’  and  ‘post  event’  

•  Build  awareness  in  and  amongst  the  event  that  lends  itself  to  data  capture  opportuni'es  and  posi'ons  this  as  the  showpiece  event  in  years  to  come.    

•  Design   a   social  media   campaign  using  exis'ng  assets   to   amplify   social  media   reach  and   ‘cha\er’   amongst  new  and  exis'ng  fans  

   Outputs:      •  Social   media   campaign   delivered   numerous   shares   on   Facebook,   which   led   to   33,000   individuals   click  

‘a\ending’  to  the  event    

•  Road  block  a\endance    across  the  weekend  with  no  adverse  incidents  to  report  

•  Notable  apparances  to  the  truck  including  Linford  ChrisYe,  Jeremy  Corbyn,  Alfie  Allen,  MNEK,  Neena  Cherry  and  Oswald  Boeteng  

DATE:    AUGUST  2015  

19  All  content  within  this  presenta'on  is  the  intellectual  property  of  Cellar  Door    

Cellar  Door  is  a  crea've  event  management  group  that  specialises  but  not  confined  in  implemen'ng  ground  breaking  music,  art  and  fashion  experiences  primarily  to  18  to  24  year  olds  (secondly  25  –  45  year  olds)  that  are  commercially  driven  and  

amplified  to  maximise  ROI.      

We  believe  in  originality  and  whether  it’s  working  with  brands,  local  authori'es,  corporate  commissions  or  managing  bespoke  private  events,  we  seek  to  provide  solu'ons  by  knowing  the  box  in  intricate  detail,  then  think  audaciously  outside  it.  

     

20  All  content  within  this  presenta'on  is  the  intellectual  property  of  Cellar  Door    


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