14th Edition 2018 CELTIC MARKETING NEWSLETTER Our People Make the Difference! Shipper Shows can Produce Significant Incremental Sales ...If you attend. By: Ray Wolfson This Spring I have attended approximately FIVE shipper shows. They are time consuming, expensive, fun and profitable. The shows are crowded with displays and the store managers often come by in groups. However, it is one of the few times you have to meet this crucial group of customers. You have the opportunity to: • Learn about your product at retail • Set up promotions at store level • New product placement • Second facing with off shelf placement • End Cap placement • Set up demos and other programs In the shows I have attended the brokers have had between 50 and 100 displays. By being there you can concentrate on your display and the programs that will produce sales. The shows typically start between 7:00AM and 9:00AM. They are over between 1PM and 4PM. A long constructive day. Since many chains have shows for specific seasons make sure you participate in the show that will be timely for your products. So attending these shows is very important in my opinion. Have a good time and your broker will appreciate your efforts!
Transcript
14th Edition 2018
CELTIC MARKETING
NEWSLETTER
Our People Make the Difference!
Shipper Shows can Produce Significant Incremental Sales ...If you attend.
By: Ray Wolfson
This Spring I have attended approximately FIVE shipper shows. They are time consuming, expensive, fun and profitable. The shows are crowded with displays and the store managers often come by in groups. However, it is one of the few times you have to meet this crucial group of customers. You have the opportunity to: • Learn about your product at retail • Set up promotions at store level • New product placement • Second facing with off shelf placement • End Cap placement • Set up demos and other programs
In the shows I have attended the brokers have had between 50 and 100 displays. By being there you can concentrate on your display and the programs that will produce sales. The shows typically start between 7:00AM and 9:00AM. They are over between 1PM and 4PM. A long constructive day. Since many chains have shows for specific seasons make sure you participate in the show that will be timely for your products. So attending these shows is very important in my opinion. Have a good time and your broker will appreciate your efforts!
Celtic 3rd Quarter
Anniversaries
July
Dwayne Rockenstyre-14 yrs.
Jeanine Porter-12 yrs.
Michael Naviasky -4 yrs.
August
Deb Desjardins-19 yrs.
Chris Deitrich– 5 yrs.
Robert Danquer– 2 yrs.
Michael Petrie-2 yrs.
Fred Hebert –1 year
September
Erin Ummer– 1 yr.
We are very pleased to announce that Andy Lau started with Celtic Marketing in April. He is entering his 18th year in the food industry. He started as a grocery stocker for an inde-pendent Pick ‘n Save store in Ripon, WI. He worked his way into a Grocery Manager role during his four years there while getting his Bachelor’s Degree in Economics from Ripon College. From there he transitioned to Roundy’s Supermar-kets where he worked his way up from a Dairy Manager to a Store Director role for nearly 9 years. He then moved to Piggly Wiggly Midwest as a Category Manager/Buyer for Center Store for the next two years. After Piggly Wiggly, he and his family moved to the Greensboro, NC area to work as a Category Manager for Grocery at The Fresh Market.
Andy’s wife, Jenna is a HR Generalist at Creative Snacks in High Point, NC. They have been together for nearly 10 years and married for 3. They have a two-year-old daughter named Harper and an eleven-year-old Pug named Georgie. Andy and his family enjoy spending time together going to the NC Zoo and Greensboro Science Center and relaxing on their deck grilling out. Andy is an avid sports fan who supports the Green Bay Packers, Milwaukee Brewers and Milwaukee Buck’s. Andy’s responsible for Ingles, Food Lion, Lowes, MDI, Food City and Earth Fare.
Celtic News!
Celtic Marketing is pleased to announce that Denise Irizarry has joined our team in May as a new Account Executive working the Natural and Independent stores in and around Manhattan. She will call on stores such as Garden of Eden, Khim’s Millenium Market and Union Market to name a few. Denise has been in the grocery business for 28 years and she most recently worked for NSSI covering the Metro New York Area. Denise married her high school sweetheart, Anthony, 32 years ago and they have three children. Her interests are family, music, classic movies and selling your products!
Industry News
Grand opening of Food Emporium in Marlboro, New Jersey
By: Rose Davis
Food Emporium (part of Key Foods) opened a new location on May 11, 2018 in Marlboro, NJ. This store is on Rt. 79 and Newman Springs Road, and brings the residents here convenience n an upscale suburban neighborhood. In speaking with the customers at the grand opening, they are thrilled to have a store that has unique, trending items, as well as fresh service departments. Ed Ounjian and I handed out approximately,150 reusable shopping bags and passed out samples provided by Bob's Red Mill. We were just at the top of the aisle of the 12 foot Bob's Red Mill section, which immediately drew the customers to shop the set, and give us positive feedback on the available selection of items. Many other great brands we assisted to gain shelf placement include: Vigo Alessi, Giuliano's, Vermont Village, Cholula, Dinosaur, Moore's, Red Duck, The Shed, Stash, Cardini's, Rice Select, Torani, White Coffee, BLK Water, After 8, Lakanto, Torie and Howard, Smashmallow, Cavendish & Harvey and Heartland.
Industry News
Celtic Meeting March 2018
Mike McVey and Jim Ricchetti of Cholula Food Co. —UNFI Show Lacrosse, WI
Jessica Mills and Jessica Dennett selling at the Associated Buyers Show in Portland, ME
Dick Todd at the Associated Buyers Show
Ray and Irene Wolfson, Red Duck, with Karta Owens, Owner of Associated Buyers, in Portland, ME
Celtic Team at the Chex Finer Foods Winter Show
John Ruggeri of
Stash and Celtic's
Henry Naviasky at
Chex Finer Foods
Winter Show
Industry News
DPI Show—Bill Cavanaugh, Sean Henschel of Desert Pepper, Henry Naviasky, Heather Naviasky, Peggy Tolleson of Lee Kum Kee
Dave Colomb and Mike Sapraicone doing a smashing job selling Smashmallow at the Tops Show!
Bob’s Red Mill and Lesley Stowe at Kings Show
Andrea Powers of Cocomama, Jonathon Lawrence of
Vermont Village and Red Duck at Kings Show
David Hollister selling the Oleoestepa Egregio Olive Oil at the Associated Buyers Show in Portland, ME
Mike Rossbach and Chris Zabriskie of Cole's
Contact Us
Celtic Marketing
1350 Main Street
St. Johnsbury, VT 05819
802-748-4574
www.celtic-marketing.com
Industry News
Jerry Parquette started with DeMoulas in 1958 and is retiring after 60 years. Mr. DeMoulas is telling the story that Jerry came in his office to tell him he was retiring. Mr. Demuoulas didn’t want to accept his retirement but after learning he turned 88 years old, he agreed it was time! Good Luck Jerry!
Wegmans Natick Grand Opening April 29, 2018 Natick, Ma
Another buddy is retiring. Salute to Bob Mullen at Bozzuto's
Master of Mixes at Shop Rite ~Bethlehem, NH
Cholula at Acme Markets ~ Norristown PA
Lesley Stowe at Market Basket~ New Bedford, MA
Industry Displays
Bove’s at Richmond Market~ VT
Hanks at Acme~ Glen Mills, PA
Industry Displays
Say Yes to No at Key Food~ Roslyn, NY
Mrs. Richardson at Tops Market~ Hamburg, NY
Dinosaur at Tops~ Williamsville, NY
Daily Crave at Food Bazaar~ Long Island City
Truly Indian at Ingles Markets~
Statesville, NC
Celtic Marketing's 14th Annual Golf Outing
to Benefit the Polycystic Kidney Disease Foundation
When: September 6, 2018
Where: St. Johnsbury Country Club
$150.00 Golf & Dinner
$30.00 dinner only
Please plan to attend our appreciation BBQ dinner, Wednesday night, at the
Hughes Residence. The bar opens at 6:00pm and we supply shuttle service
