Cement
Group Executive Vice President Per Mejnert Kristensen
17/04/2012FLSmidth Capital Markets Day 1
The Cement Division in FLSmidthKey figures
Products and solutions
Customers
Competitive landscape
Market drivers and outlook
Strategy and perspective
Agenda
Cement
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The Cement Division in FLSmidth
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Leading supplier of completecement plants, productionlines, single machinery and know-how to the global cement industry
2,725 employees
Project divisions based in Denmark, USA and India
Global technology center locatedin Copenhagen, Denmark
The Cement Division in brief
The Cement Division
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The new Cement division at a glance: Organizational Structure
Per Mejnert Kristensen
CementDivision
Americas China India CS CementGlobal
TechnologyCenter
EMEA & APAC PfisterVentomatic
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The Cement Division
Old Cement DivisionCement projectsCement product companies
FLSmidth VentomaticFLSmidth PfisterFLSmidth AirtechFLSmidth AutomationFLSmidth MAAG Gear
Cement Customer Services
Order intake 2011: DKK 8.3bnRevenue 2011: DKK 8.2bnEmployees end 2011: 6,619
Difference between ”old” and ”new” Cement division
New Cement DivisionCement projectsCement product companies
FLSmidth VentomaticFLSmidth Pfister
Order intake 2011: DKK 4.4bnRevenue 2011: DKK 4.4bnEmployees end 2011: 2,725
The Cement Division
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Segmented key figuresCement
Key figures
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*) Definition of EBITA: Earnings before amortisation and write-down of intangible assets
Cement(DKK m)
Full-year2009
Full-year2010
Full-year2011
Expected trendin 2012
Order intake 3,809 3,721 4,439 Slightly increasingRevenue 9,472 5,803 4,354 Slightly increasingEBITDA 1,027 710 531EBITA* 954 659 494EBITA-ratio 10.1% 11.4% 11.3% DecreasingEBIT 904 639 475EBIT-ratio 9.5% 11.0% 10.9%
Products and solutions to the cement industry
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Unmatched track recordMore than 2000 cement kilns sold in total
More than 150 production lines sold within the last 10 years
Supply of all types of projects ranging from upgrades to completeEPC projects
Only supplier with complete range of products & servicesAll main machines and many auxiliary products proprietary
Service capabilities ranging from sale of parts to complete operation and maintenance contracts
Leading supplier of complete cement plants
The Cement Division
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The Cement Division
Cement processing solutions
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Alternative energy solutionsRising energy costs and strict regulations calls for better alternative optionsCustomer requirement assessment and recommendationsRapid return on long- and short-term investment
Emissions solutionsSustainability is key concern and environmental regulations are a growing concern for cement processingFLSmidth research is unveiling next-generation solutionsBroadest range of products with a focus on NOx and SO2 abatement solutions, SO2 technology THC/VOC controls and mercury reduction
Matching the strictest emissions standards
The Cement Division
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Customers
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The Cement Division
3 overall categories
Global cement producers (e.g. Lafarge, Holcim, Heidelberg, Cemex, Italcementi)
Regional cement producers (e.g. Votorantim, CRH, Titan, Cementir, Vicat, Buzzi, ASEC)
Local cement producers (relatively small producers only operating in one country)
Customers
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The Cement Division
Central vs. de-central decision process
Focus on best-in-class technology vs. adequate technology
Focus on environmental issues
Focus on low initial investment costs vs. total cost of ownership
Focus on partnership vs. pure buyer/seller relationship
Large differences in customer preferences and behaviours
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The Cement Division
Siam City, Thailand2 x 10,000 tpd lines
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AUCC, LibyaLine 1 and 2
The Cement Division
>150 mills sold in China
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Conch, China2 x 10,000 tpd lines & 1 x 12,000 tpd line
The Cement Division
Halong Cement, VietnamInauguration 2010
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Hoang Tach, VietnamInauguration 2010
MAP
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CementOngoing major projects sold in 2009-2012
The Cement division
Competitive landscape
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The Cement Division
The market for cement technology has traditionally been dominated by a number of European companies, several of these being more than 100 years old
Emergence of Chinese competitors on the international market started 6-7 years ago. The largest of the Chinese cement equipment and plant suppliers is Sinoma, which consists of all the largest cement design institutes and plant installation companies in China
Historical development
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The key players on the international market:
FLSmidth, Denmark
Polysius, Germany
KHD, Germany (now partly owned by CATIC, China)
Sinoma, China
FCB, France
CNBM, China
Competitive landscape
The Cement Division
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The Cement Division
In addition to the major project and kiln suppliers, a number of specialized equipment suppliers are present in the market. The largest and most significant of these are:
Loesche, Germany (vertical mills)
Pfeiffer, Germany (vertical mills)
Claudius Peters, Germany (coolers, silos, pneumatic conveying)
IKN, Germany (clinker coolers)
Koeppern, Germany (roller presses)
Aumund, Germany (conveying equipment)
Specialized equipment suppliers
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Market drivers and outlook
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Key factors:
Economic growth
GDP per capita
Population growth
Investments in infrastructure
High energy prices
Increasing level of environmentalprotection legislation
Cement consumption growth drivers
Market drivers and outlook
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Market drivers and outlook
Cement is a relatively homogeneous product with price and quality being important sales parameters Expensive to transport – especially by land. Therefore it is not profitable to transport cement by land over distances greater than a few hundred kilometres Cement production to a large extent is a local or a regional business. Only around 5 -10% of the world’s cement production is traded internationallyFreight rates play an important role for the profitability of international cement trade. The investment climate among cement producers depends on local and regional supply and demandEstimated total industry CAPEX p.a. (excl. China): DKK ~60bn
Structural demand for cement
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Market drivers and outlook
Global cement consumption
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0500
1.0001.5002.0002.5003.0003.5004.000
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E
Million tonnes
World (excl. China)
China
Annual growth since 1984(CAGR)World: 5.0 %World excl. China: 2.4 %China: 11 %
Japan
Italy
IsraelIran
India
Hungary Hong Kong
Greece
Germany
Georgia
Gabon
FranceEstonia
Czech Republic
Croatia
China
Brazil
Belgium Australia
ArgentinaCanada
Singapore
Saudi Arabia
Russia
RomaniaPoland
Thailand
Tanzania
TaiwanSwitzerland
Sweden
SpainSouth Korea
Slovakia
PhilippinesNigeria
NetherlandsMoroccoMexico
Malaysia
Lithuania
Kenya
1,500
1,000
500
06050403020100
Vietnam
United StatesUnited Kingdom
TurkeyTunisia
Emergingmarkets
Maturemarkets
Maturingmarkets
Cement consumption per capita (2006-2009 avg., in kg)
Real GDP per capita (2006-9 avg., in 2005 kUS $)Note: United Arab Emirates and Norway excluded as outliers
Market drivers and outlook
Cement plants are needed where GDP grows...
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020406080
100120140160
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Asia (excl. China & India)IndiaRussiaEuropeNorth AmericaLatin AmericaMiddleEastAfrica
mty
Global contracted new kiln capacity (excl. China)
Market drivers and outlook
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Global contracted new kiln capacity in 2011: 46 mty (2010: 65 mty)
2012 estimate: 50-60 mty
FLSmidth Capital Markets Day
Strategy and perspective
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Strategy and perspective
Continued strong EBIT-margin for projects and products
Continued strong market share in growing, but highly competitive market
Worldwide EPC capabilities in place
Expand our position as the supplier of best possible technology and trustworthy partner
"Our customers preferred full service provider" in Cement in co-operation with Customer Services and O&M
Strategic goals
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Customer focusConsistent high qualityTurnkey (EPC) capabilitiesStrong technological platformSupport and benefit from cross-functional strategic initiatives, suchas:
Global strategic sourcingShared best in class engineringcapabilitiesFull service provider incl. O&M
Five main strategic levers
Strategy and perspective
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Init
iati
ves
Fin
ance
Cu
sto
mer
Pro
cess
esLe
arn
ing
&
gro
wth
Res
ult
s
Increase EBIT
Value Proposition - Customer IntimacyBusiness certainty for reliable solutions leading to consistent and profitable operations.
Through close cooperation with customers we design customized, complete and sustainable solutions leveraging global experience and local presence.
Attract new local customers
Increase number of products and services
per customer
Customer focus Highest quality Turnkey capabilities Strong technological platform
Grow revenue Reduce costs
Ensure loyalty from profitable customers
A sustainable businessStrategy and perspective
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Value proposition
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When we build it, it works
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Strong brand representing quality and reliability
Global reach with local presence
Ability to execute large projects successfully
Complete product portfolio
Strong focus on environmentally friendly solutionsMost advanced alternative fuels solutionsMost efficient waste heat recovery systemsBest in class emission control systems
…and our focused global sourcing strategy and engineeringoff-shoring strategy has significantly improved our pricecompetitiveness…
Competitive advantages
Value proposition
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Questions
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