This infographic projects consumer technology trends through 2011. Troy Centazzo
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Infographic- Forecasting the Near Term Consumer Environment (the US Example) Americans continue to spend less time reading printed newspapers, books, magazines, phone directories and maps. They also spend less time listening to radios and seeing movies in traditional movie theaters. …data collection on and “crunching” of consumer behavior …tools for advertisers to understand customer behaviors and target them ...calls for privacy and the protection of consumer information Consumers increasingly rely on the Internet to make buying decisions: 56% to inform their buying decisions and 11% use the Web and smartphones to find lowest price (Cisco, 1/11). Word of Mouth recommendations from friends are still by far the most trusted form of advertising Google dominates search, with a 67% share (ComScore, Dec. 2010) 67% UNPRECEDENTED UNPRECEDENTED UNPRECEDENTED The Coming Year of Mobile: Smartphone Share to 50%, Apps, Location-based, Instant Ads, Commerce 35 hrs of new content / min (source: Morgan Stanley) Fastest Growing Company Ever? i, i, i, Sir! Fastest Product Ramp Ever? Looking to 2011
Transcript
Infographic- Forecasting the Near Term Consumer Environment (the US Example)
Americans continue to spend less time reading printed newspapers, books, magazines,
phone directories and maps. They also spend less time listening to radios and
seeing movies in traditional movie theaters.
…data
collection on and
“crunching” of consumer behavior
…tools for
advertisers to understand customer
behaviors and target them
...calls for
privacy and the protection of
consumer information
Consumers increasingly rely on
the Internet to make buying
decisions: 56% to inform
their buying decisions and 11% use the Web and smartphones to find
lowest price (Cisco, 1/11).
Word of Mouth recommendations from
friends are still by far the most trusted form of advertising
Google dominates search, with a 67%
share (ComScore, Dec. 2010)
67%
UNPRECEDENTED UNPRECEDENTED UNPRECEDENTED
The Coming Year of Mobile: Smartphone
Share to 50%, Apps, Location-based, Instant
Ads, Commerce
35 hrs of new content / min (source: Morgan Stanley)
Fastest Growing Company Ever?
i, i, i, Sir! Fastest Product Ramp Ever?
Looking to 2011
About the Author
Troy is an Engagement Partner at GT Securities/Growthink, where he leads investment banking and consulting engagements for the firm’s clients. He focuses on convergence media. Troy brings to GT more than 20 years of experience advising corporations at all stages of development, from start-up firms to Fortune 500 companies.
Troy joins Growthink’s Los Angeles office after serving as the founding Principal of MBL, an advisory and investment firm that assisted clients in all areas of business, including developing their strategies and raising capital. Also a seasoned entrepreneur, he helped found, manage and invest in several start-up companies, primarily in the consumer products, technology and New Media sectors while at and before MBL. Troy additionally worked as an Associate in the Investment Banking and Merchant Banking Divisions at Donaldson, Lufkin & Jenrette (DLJ, now CS First Boston). His first job after college was serving as the founding Director of the RI Enterprise Zone Program. Education • JD, Law School; MBA, Darden School, University of Virginia (Winner, The Faculty Award; Raven Society) • BA, Brown University (Honors; Class Co-President)
