8/4/2019 Central Cottage Industries

1/20

Analyzing the Working of Buying Department

and Analyzing the sales gap in Furniture andChildren Wear department (2006-2010)

Presented by :

Monika Choudhary

CENTRAL COTTAGE INDUSTRIES CORPORATION

OF INDIA LTD.

8/4/2019 Central Cottage Industries

2/20

INTRODUCTION

The Central Cottage Industries Emporium, popularly known

as "Cottage", "CCIC", "CCIE" and "Cottage Emporium

formed in the year 1948 is a mirror setting of Handicraftsand Handlooms, in the Indian art & craft scenario for over 50

years. It preserves and nurtures the rich heritage of a culture

dating back to over 5000 years, unfolding a rich saga of

breathtaking masterpieces by skilled artisans.

Today, the Cottage and its logo The Bankura Horseconstitute a hallmark of tradition, quality and authenticity.

8/4/2019 Central Cottage Industries

3/20

OBJECTIVES AND

ORGANIZATION

CHART

To produce, procure and sellquality handicrafts andhandloom products and todevelop markets for theseproducts in India and abroad.

To continue to improve thequality of Indian Handicraftsand to upgrade and producenew designs.

To strengthen and expandthe marketing network of theorganization.

To generate adequatereturns on Net Worth. To manage trading activitiesso as to optimize sales andearnings and reduceexpenditure.

8/4/2019 Central Cottage Industries

4/20

BUYING DEPARTMENT

Buying dept of CCIC has 10 buyers for respective 23

departments. The departments are under 2

categories :

Handlooms

Handicrafts

8/4/2019 Central Cottage Industries

5/20

PROCEDURE IN BUYING

Requirement

of the

various itemsis

determined

Buyer is

always in

constant

touch with

the artisans

and suppliers

Purchase

decision in

consultationwith the

authorities

Purchase on

Approval

Outright

Purchase

Before this:

1. Lead Time

2. Optimal lot

size

3. Urgency of

requirement

Procurement on

Basis of:

1. Demand

2. Forecast

3. Cust. Pref

4. Trends

5. Fashion in

vogue

8/4/2019 Central Cottage Industries

6/20

FURNITURE DEPARTMENT

Purchases (2006-2010) Sales (2006-2010)

0

50

00

50

200All Figures in Lakh

Target

Actual

68078

59

96764

82

98298

6 66790

68 3290446

Series

8/4/2019 Central Cottage Industries

7/20

CHILDREN WEAR

DEPARTMENTPurchases (2006-2010)

214632

6

270240

0

276782

4 212744

3

1541740

Sales (2006-2010)

56

63

71

58

63

51

57

47

44

44

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

All Figures in Lakh

Actual Target

8/4/2019 Central Cottage Industries

8/20

SURVEY REPORTS

Am

bianceFurniture Children Wear

40% of people rated as very good and good 69%rated good while 26% rated very good

8/4/2019 Central Cottage Industries

9/20

Design

Furniture Children Wear

52% rated good & 24% rated as poor 50% rated as good while 30% rated poor

8/4/2019 Central Cottage Industries

10/20

knowledge of the sales person

Furniture Children Wear

36% rated good and 40% poor 65% rated as good, 15% poor and 11% very

good

8/4/2019 Central Cottage Industries

11/20

Range of Products

Furniture Children Wear

52% rated good and 28% rated poor 46% rated as good and poor

8/4/2019 Central Cottage Industries

12/20

Display

Furniture Children Wear

56% customers rated good and 24% poor 42% rated good while 46% rated poor and

11% rated very good.

8/4/2019 Central Cottage Industries

13/20

Price Range

Furniture Children Wear

44% rated as poor while 40% rated as good 50% rated good while 34% rated poor

And 7% as very poor

8/4/2019 Central Cottage Industries

14/20

Quality

Furniture Children Wear

64% rated good while 16% rated poor and

12 % rated very good

69% rated as good, 15% as poor and

11% as very good

8/4/2019 Central Cottage Industries

15/20

Sales Person Response

Furniture Children Wear

48% rated as poor and 20% for good and

Very poor

50% rated poor while 26% rated good

8/4/2019 Central Cottage Industries

16/20

Overall Shopping Experience

Furniture Children Wear

72% rated good while 12% for poor and

Very good

57% rated as good while 15% rated as very

Good and poor

8/4/2019 Central Cottage Industries

17/20

Goods Delivery Time

Furniture Children Wear

64% rated poor while 28% rated good 46% rated as good whole 38% as poor

8/4/2019 Central Cottage Industries

18/20

ServiceQuality

Furniture Children Wear

48% rated good while 32% rated poor 61% rated as good while 30% as poor

8/4/2019 Central Cottage Industries

19/20

Suggestions

Cottage emporium must take concrete steps in order torepair the central air-conditioning system.

Change the location of the furniture department as it islocated on the top floor in the corner. So it should be

focused. Price range should be revived in case of Furniture.

In Children Wear, all the colors of the same design shouldnot be displayed as it leads to the dirtiness of the garment.

Organic packaging can be introduced in case of children

wear. More range of latest designs should be introduced to keep

the customers coming in.

Products should be displayed category wise.

8/4/2019 Central Cottage Industries

20/20

Conclusion

CCIC is giving an opportunity to poor artisans

and national awarded craftsmen to introduce

their product at Central cottage emporium. All

departments of emporium are well

maintained and staffs are very talented. Due

to some sales techniques methods, CCIC is

unable to increase footfall at emporiumspecifically at furniture and children wear.