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Central Harbourfront Event Space Central Harbourfront Event Space
Central Harbourfront Event SpaceCentral Harbourfront Event Space
2014 Achievements – GuArAnteed success
secure Your PlAce At the renowned honG KonG wine & dine FestivAl with preparations for its 7th staging well under way, the hong Kong wine & dine Festival is an absolute “must-attend” event for merchants seeking
to expand their business profiles. it has earned recognition as one of Forbes’ “top 10 international Food and wine Festivals” and as cnn Go’s
“Best wine and dine Festival.” this year it promises to offer participants and visitors alike an experience matching those of last year’s outstanding
success, with an even greater variety of food and wine offerings organized into thematic zones and featuring the introduction of new elements.
EvEnt AttEndAncE
HigH SAtiSfAction
An UnpArAllElEd opportUnity for pArticipAntS:
Against the mesmerizing backdrop of hong Kong’s skyline, the comfortable outdoor
ambience, social mingling, and avid wine tasting will converge seamlessly to stimulate the
purchase of quality products.
the festival’s strategic location at the bustling heart of hong Kong’s central district offers
ideal opportunities for flourishing sales to affluent patrons.
ready access to local and overseas markets, including high-profile B2c and B2B customers,
has become a hallmark of this prestigious and rapidly growing Asia-Pacific mega event.
BootH pArticipAtion
403025
180,000 participants
typical attendees are savvy consumers aged
25-358.5%
overseas visitors62% of the visitors
enjoy going out for a drink at least once a week
PuBlicitY & PoPulAritY the value of local publicity generated by the 2014 event
exceeded HK$28 million, which was covered by 45 local media organisations. in addition, 53 foreign media organisations from 12 countries featured the event.
exhibitors will also enjoy company and product exposure on the highly
popular official event website.
the wine booths were operated by local merchants and
wineries from18 countries, including Argentina,
Australia, canada, chile, France, Georgia, Germany, Greece,
israel, hungary, italy, Japan, Portugal, slovenia, spain, south
Africa, taiwan and the usA.
267wine and food booths
• An overall visitor satisfaction rate of 8 on a 10-point scale
• 86% of the exhibitors expressed their intention to participate again
• 84% of the visitors indicated that they would be attending again in future years
• 95% of the visitors stated that they would recommend the event to friends or relatives
event inFormAtion
opEning HoUrS
thurs. 22 oct 4 pm to 7:30 pm
8 pm to 11:30 pm
opening ceremony, media & Guest Preview
open to the Public
Fri. 23 oct 12 noon to 11:30 pm open to the Public
sat. 24 oct 12 noon to 11:30 pm open to the Public
sun. 25 oct 12 noon to 10:00 pm open to the Public
vEnUE central harbourfront event space
orgAniSEr hong Kong tourism Board
AdmiSSion fEE hK$30 (concessionary tickets are available)
fEAtUrES • Some250 booths will offer wine and gourmet tasting amid the spectacular harbour and skyscraper backdrop
• Thenew food and wine zonings will offer surprises to suit every taste
• Thewhisky and craft beer sections will delight fans of high quality beverages
• Alearning corner will offer trendy workshops about gourmet and wine
• Thegrand tasting pavilion for wine connoisseurs will be dedicated to spotlighting premium wines and food
• Thetasting room will offer wine pairing experiences in a tastefully decorated dining area
• TheStage will present live music performances and indulge the crowd with a joyous atmosphere
tHEmAtic ZonES • Country Pavilions wine producers from prestigious overseas areas, such as Bordeaux, europe and around the globe
• Gourmet & exPerts Zone the sommelier lane, wine experts, famous chefs, hotels, award winning restaurants, and other special segments such as cheese and ham
• CheerinG Zone Party wines, beverages with low alcohol volume, snacks and desserts
• DisCovery Zone A composition of international wine collections, wine producers and new products. whisky and craft beer will be revealed
exhibitor Profiles • WinedealersandwinecellarrepresentativesfromHongKongandaroundtheglobe
• Wine-relatedserviceproviders
• Manufacturers,exportersanddistributors
• Renownedrestaurantsandhotels
viSitor profilES • Middle-incomegroupwithstrongpurchasingpower
• Wineandfood-relatedtraders
• Governmentandtradeassociations
• Localandoverseasmedia
rules & reGulations WinE:
• Visitorsmustbeatleast18yearsofagetoconsumewine
• Asystemofpaymentsbytokenswillbeappliedonthebasisofqualityandvariety
• Wineexhibitorswillbeprohibitedfromacceptingcashfortastings
• Reimbursementfortokenstoexhibitorswillbeavailableaftertheevent
food:
• Visitorsmaypurchasefoodandnon-alcoholicbeverageswithcashorbyotherpaymentmethods accepted by the vendors
• AlloperationalrequirementsandconditionsmustcomplywiththetermsoftheTemporaryFoodFactory license from Fehd
• Norawfoodwillbeallowed
• Onlytheelectricheatingofpre-cookedfoodwillbepermitted
co-orgAniSEr Bordeaux international wine and dine Festival organization
EvEnt WEBSitE http://www.discoverhongkong.com/wineanddine/info
prodUct ASSESSmEnt
Product lists and company profiles should be submitted online
to the hKtB for assessment in order to enhance product quality
and combinations. Applications will be assessed based on quality,
price, uniqueness and appeal. the selection panel will consist of
professionals from related trades and representatives of the hKtB.
the decisions of the panel shall be final. Applicants will be notified
in August with regard to whether or not their applications have
been successful.
BootH SElEction prioritiES
the Priorities for booth selection will be based on:
1) exhibiting zones;
2) rental cost of the booth(s);
3) the date and time on which the hKtB received
the Application Form.
APPlicAtions
Booth Application15 may opens for all
interested merchants
Submit product information online
Jun - Jul
deadline for Early Bird discount
13 Jun
product Screening
Jul
Applications for temporary food factory licenses
& insurancemid sept
move-in Briefingearly oct
Booth Selection meetingearly sept
media function & launch of Exhibitor promotional page
early oct
EvEnt dAy22 to 25 oct
mAy JUn JUl AUg SEp oct
Booth confirmation
& PaymentAug
deadline for Booth Applications
10 Jul
Booth layouts and furniture shown are subject to change. The final booth specifications will be published in the Booth Vendor Manual that is to be distributed to confirmed exhibitors in August.
All the above information is updated as of April 2015, but is subject to change without prior notice. The HKTB disclaims any liability regarding the quality or fitness for purpose of third-party products or services, or for any errors or omissions. © Copyright Hong Kong Tourism Board 2015
StAndArd BootH (12 Sq. m) | HK$36,080• Outdoorareawithindividualtentsforbothwineandfoodmerchants
• Includesone500Welectricaloutletthatwilloperateduringtheperiodfor
which the festival is open
• Anadditionalchargeof8%willbeaddedforeachcornerbooth(2sidesopen)
PArticiPAtion oPtions
500
500
1000
3000
4000
Storage Room w/ Lockable folding Door
Reception Table w/Lockable Cabinet
500W Socket
ICE Bucket
Reception Table w/Lockable Cabinet
Reception Table w/Lockable Cabinet
Re
ce
ptio
n T
ab
le w
/Lo
cka
ble
Ca
bin
et
40W Fluorescent Tube
40W Fluorescent Tube
40W Fluorescent Tube
500
500
1000
2000
3000
Reception Table w/ Lockable Cabinet
Reception Table w/ Lockable Cabinet
500W Socket
500W Socket
Wine RackWine Chiller
grAnd tASting pAvilion BootH (6 Sq. m) | HK$40,656• TheGrandTastingPavilionwillbeagoldenopportunitytoshowcaserareand
fine wines from hK$900 per bottle or above. Premium food is also welcome
• Includesone500Welectricaloutletduringfestivalopeninghours,
and one wine chiller with 24 hours of electricity
• TheHKTBwillinvitequalitywinestorestotheGrandTastingPavilion
Booth APPlicAtion Form 2015 honG KonG wine & dine FestivAl
EArly Bird dEAdlinE: 13 JUnE (SAt.) BootH ApplicAtion dEAdlinE: 10 JUly (fri.)
Applications shall be subject to assessment by the selection panel. The decisions of the selection panel shall be final.
BootH rEntAl EnqUiriES
ms holly Yip
executive, event management, hKtB
tel: +852 2807 6246 Fax: +852 2503 6111
email: [email protected]
ms ivy Fang
Assistant manager, event management, hKtB
tel: +852 2807 6569 Fax: +852 2503 6179
email: [email protected]
Authorised signature with company stamp date
pArticipAtion option
Standard Booth for Wine x (no.)
Countrypavilion(Withover80%ofthewinesfromacountry.Pleasespecify:)
wine experts zone (companies with an in-house sommelier or certified expert, or with good reputation)
cheering zone (Party and dessert wines, sparkling wine)
discovery zone (international wines, new product, wine producer)
whisky
craft beer
Standard Booth for Food x (no.)
hotel, award winning restaurant, famous chef
cheese & ham
sweet & dessert
Festival treat (Popular delicacy. Please specify product type and country of origin: )
Grand Tasting Pavilion Booth for Wine x (no.)
Grand Tasting Pavilion Booth for Food x (no.)
Please return this Application Form to ms holly Yip by email at [email protected]. Acknowledgment of receipt will be returned
by email.
SponSorSHip EnqUiriES
ms shirley tse
senior manager, event management, hKtB
tel: +852 2807 6349 Fax: +852 2503 6349
email: [email protected]
company name:
website:
contact Person: mr / ms
telephone:
email:
we are an overseas merchant with business registration outside hong Kong.
title:
mobile:
