Inside this issue: Centre for Health Initiatives, University of Wollongong April—June, 2013 Volume 4 Issue 2 CHI News As part of the university’s efforts to support students, the Centre for Health Initiatives launched “There’s nothing mental about seeking help” during the UOW National Campus DJ Competition Heats on the Duckpond Lawn of the Wollongong Campus on May 22 nd . The launch featured the campaign creative “Every Now and Then…” which featured Bonnie Tyler’s anthem, “Total Eclipse of the Heart”. There was also a CHI tent with information and promotional materials including posters, postcards and de-stress merchandise that directed students to the campaign website: www.nothingmentalaboutseekinghelp.com.au. The website provides information on the prevalence and symptoms of mental health issues, as well as how to get help, further information and resources. UOW students were involved in the development and testing of the concepts and materials, including the website. The project aims to increase awareness of the signs and symptoms of mental health issues such as stress, anxiety and depression. It also aims to decrease stigma around mental health and increase help seeking behaviours among UOW students. Surveys and student consultations will be ongoing throughout the project to ensure that it achieves its aims. The project is funded by the Student Services and Amenities Fee. Picture top right: Executive Dean, Prof John Steele. Picture bottom right: Josh Beard, Nick Corr, Jo Telenta, Elizabeth Symth and Michael Chapman. Page 1 Picture bottom left: Samantha Reis, Kelly Andrews, Jo Telenta, Elizabeth Symth, Nick Corr and Michael Chapman There’s Nothing Mental About Seeking Help Campaign 1 A Note from the Director 2 PhD Acceptance 2 The Big Ideas Festival 3 New Grant: Environmental Design Project 3 Underage Drinking Fellowship Prof Jones 4 Three Minute Thesis Competition 4 Farewell to CHI Staff Member 5 Award nominations for CALD Organ Donation Resources 5 CHI in the Media 6 Ongoing Projects 7 Papers Accepted for Publication and Contact Information 8 There’s Nothing Mental About Seeking Help: UOW Emotional Wellbeing and Mental Health Social Marketing Campaign
Transcript
Inside this issue:
Centre for Health Initiatives, University of Wollongong
April—June, 2013 Volume 4 Issue 2
CHI News
As part of the university’s efforts to support students, the Centre for Health Initiatives launched
“There’s nothing mental about seeking help” during the UOW National Campus DJ Competition
Heats on the Duckpond Lawn of the Wollongong Campus on May 22nd.
The launch featured the campaign creative “Every Now and Then…” which featured Bonnie
Tyler’s anthem, “Total Eclipse of the Heart”. There was also a CHI tent with information and
promotional materials including posters, postcards and de-stress merchandise that directed
students to the campaign website: www.nothingmentalaboutseekinghelp.com.au. The website
provides information on the prevalence and symptoms of mental health issues, as well as how to
get help, further information and resources. UOW students were involved in the development
and testing of the concepts and materials, including the website.
The project aims to increase awareness of the signs
and symptoms of mental health issues such as stress,
anxiety and depression. It also aims to decrease
stigma around mental health and increase help
seeking behaviours among UOW students. Surveys
and student consultations will be ongoing throughout
the project to ensure that it achieves its aims.
The project is funded by the Student Services and
Amenities Fee.
Picture top right: Executive Dean, Prof John Steele.
Picture bottom right: Josh Beard, Nick Corr, Jo
Telenta, Elizabeth Symth and Michael Chapman. Page 1
Welcome to the second edition of the CHI Newsletter for 2013. With Dr Chris Magee (Deputy Director) on paternity leave, it is my pleasure again to bring you the latest CHI news.
It has been another hectic period with focus on data collection and the conduct of the ‘intervention phase’ of some of our community based interventions. Of note have been the on-campus campaign promoting student Emotional and Mental well-being and the large data collection that has taken place to inform the development of the Underage Drinking Project.
We continue to have many achievements to celebrate including : the publication of journal articles, PhD Acceptances, the Faculty Three Minute Thesis Competition winner and the receipt of 2 award nominations for multicultural health resources produced as part of a CHI/ISLHD project . CHI member, Prof Richard Fleming has again been recognised for this expertise in environmental design with the award
of a $200K from DOHA to improve environments for people with dementia within acute hospitals. CHI members and staff have also continued to receive considerable media attention - making a considerable contribution to policy and public debate in significant areas of public health including gambling reform, alcohol, obesity and cancer.
Enjoy the news!
A Note from the Director
Page 2
CHI News
CHI Doctoral student Uwana Evers received notification on 05 June 2013 that her PhD, ‘Get Your Life Back’: The development, implementation and evaluation of a social marketing campaign to increase awareness of asthma among older adults was accepted without revisions. Uwana plans to graduate in the ceremonies at The University of Wollongong in December 2013.
Supervisors: Prof Sandra Jones, A/ Prof Peter Caputi and Prof Don Iverson.
As part of the inaugural Big Ideas Fesitval, CHI were invited to host an interactive research booth. The
focus of the booth was the UV camera that was utilised in the ARC Sun Protection Study. Like the
young people involved in the study, attendees at the festival were able to have their photo taken to
detect the first signs of over exposure to the sun. The booth also included a range of CHI project
materials from campaigns such as Cold and Flu, Organ Donation and Chlaymdia Screening. The
fesitval included two ideas sessions from recently appointed and promoted Professors as well as six
interactive research booths, live music and entertainment.
New Grants—Environmental Design Project
Professor Richard
Fleming from the De-
mentia Study Training
Centre
CHI member, Prof Richard Fleming has received a $200,000 boost to its budget to provide a na-tional education and consultancy service on designing dementia-friendly hospitals and inpatient units across Australia. A team of consultants, led by NSW/ACT DTSC Director Professor Richard Fleming, will provide two-day workshops on designing dementia-friendly healthcare facilities in every state, and consultancy on at least 25 hospital-based projects across Australia, this year. The Australian Government-funded initiative is free to participants. “This new project will enable us to apply the knowledge that we have and, hopefully, set the stage for future research into designing for the special needs of people with dementia undergoing the stresses of hospital admission,” Professor Fleming said. The first workshop will be held in Sydney on 30-31 July, followed by other states in August and Sep-tember. The project is aimed at health planners and managers and design consultants working on plans for new or refurbished healthcare facilities. Professor Fleming said the benefits of a well-designed environment for older people with dementia included a reduction in confusion, agitation and depression. To register interest in the workshops or for more information about the NSW/ACT
DTSC’s national dementia design service, email dem [email protected]
This project aims to reduce alcohol consumption among adolescents, by altering the current culture so it is perceived by underage youth in the Illawarra region as being “okay not to drink”.
It will achieve this through a community-based intervention that includes:
•a social marketing campaign designed to alter social norms around underage drinking;
•a youth component that includes school and community-based activities; and
•a parent component that includes online and environmental activities
The pilot project is happening in Kiama in 2013 and 2014 with expansion to Wollongong planned for 2015.
Our Progress: Work began in Jan 2013 to develop all of the research tools and materials and liaise with the community. Throughout April, May and June, we have almost completed the formative research (data collection phase) which will help to inform the campaign, strategies and other project events.
Stakeholder Interviews: we have conducted 6 in depth interviews with key people in the Kiama community who work with young people. These included GPs (one male, one female), PDHPE teacher, youth worker and police officers including the youth liaison officer.
Focus Groups: we have conducted 8 focus groups: two of parents of teenagers, two general community groups and four groups of teenagers (2 x 12-14 year olds and 2 x 15-16 year olds)
Baseline Survey: our online survey is due to close at the end of June. With over 400 online responses and over 60 paper responses – our target of 500 is looking promising! This has proven to be a ‘hard
slog’. Our recruitment strategies have included email distribution, social media, paid advertising, flyer distribution (including a letterbox drop), poster distribution and intercept surveys in the local shopping centre, morning train services and a youth event at Kiama library.
Projective Survey: This method of data collection has been recently added in order to obtain additional data which the stakeholder interviews, focus groups and surveys were not collecting. That is, participation from adolescents who drink alcohol and adults who condone or approve of adolescent drinking, or supply adolescents with alcohol is negligible in these methods. In order to reflect all perspectives and experiences (so that we can understand them in the context of our research), another approach is required to obtain this data. Projective techniques will potentially allow us to analyse meaning, attitudes and emotions to answers given to hypothetical stimuli. This is less confronting for potential participants as it allows them to reflect externally (consciously and sub-consciously) while providing insight to their personal perspectives and attitudes.
The next few months: July and August will provide an opportunity for data analysis and further community consultations. We plan to develop some draft materials and test them before a community launch in Kiama on October 9th. Gareth Ward MP and Kiama Mayor, Brian Petschler will be in attendance.
Three Minute Thesis Competition
CHI Doctoral student Liz Cridland will be repre-senting the Social Science Faculty at the final of the University of Wollongong’s 3 Minute Thesis com-petition on 2nd July 2013. Liz is conducting quali-tative research in the area of Autism in Adoles-cents. The title of her presentation is ‘Puberty Blues? The Experience of Teens with Asperger’s Syndrome ‘.
Supervisors: A/Prof Peter Caputi , Prof Sandra Jones, and Dr Christopher Magee.
ARC Future Fellowship
Professor Sandra Jones
Page 5
Volume 4 Issue 2
Centre for Health Initiatives (Phillipson, Jones and Larsen –Truong) in partnership with ISLHD were recently nominated for an ISLHD Quality Awards for the ‘Discovering and Discussion Organ Donation…. Together’ project. The community resources developed as part of this project have also been nominated for a NSW Multicultural Health Services Communications Award (2013) due to be announced on July 8, 2013. This nomination concerns the three booklets and three brochures produced addressing the topic of organ and tissue donation. These resources were based on research with three Orthodox religious communities in Illawarra and developed in collaboration with these communities to respond to their unique issues and concerns. The resources discuss organ and tissue donation, address questions raised by orthodox communities, discusses perceptions and challenges
misunderstandings from a culturally and religiously sensitive perspective. The resources also contain endorsed statements from the Orthodox diocesesan clarifying the position of each in regards to organ and tissue donation. These statements were developed collaboratively with the religious leaders of each community to answer the communities’ specific questions about the views of the church. This project was funded through the Australian Government Organ and Tissue Authority.
Thursday 27th June was Nicholas Corr’s last day in
the office before leaving on his two month cycling
trip. On his journey, Nick will cycle over 7,000km,
averaging 132 km per day, from Broome to Sydney,
via Perth. CHI raised $200 in donations for Nick in
the Bike for Bibles fundraiser. This supports such
charities as the ‘Read to Live’ program, which aims
to reduce domestic violence in South American
communities. Good luck Nick from the CHI team!
Picture: Nicolas Corr
Farewell and Good Luck to a CHI Staff Member
Award Nominations for CALD Organ Donation Resources
Examples of the health
promotional materials
used throughout the cam-
paign.
May 2013
Page 6
CHI News
April 2013
A/Prof Samantha Thomas was interviewed by The Australian Financial Review on 6th April 2013 regarding the accessibility of
gambling services available on social media channels 24 hours a day 7 days a week.
A/Prof Samantha Thomas was interviewed by the Illawarra Mercury on 6th April 2013 regarding sports betting advertising and
that it needs to be subject to restrictions in line with those governing alcohol and tobacco as well as the problems of adult
products being advertised during television time slots when children are watching.
Prof Sandra Jones was interviewed by the Kiama Independent on 24th April 2013 regarding the ban of energy drinks.
Mr Lance Barrie was interviewed by National Radio Canberra, Yahoo 7 Online , Triple J and ABC News on 27th April 2013
regarding a call from health groups to ban the promotion of alcohol during AFL and NRL games.
Mr Lance Barrie was interviewed by Cancer Council Online, The Age-AFL Online, Sydney Morning Herald, The Age and The
Drum on 28th April 2013 regarding a call from health groups to ban the promotion of alcohol during AFL and NRL games.
A/Prof Samantha Thomas was interviewed by ABC North Queensland on 2nd May 2013 regarding her research into the
discrimination and criticism of people with obesity.
Prof Sandra Jones was referenced in an article in the Sun Herald Sydney on 12th May 2013 about the NSW liquor regulator
finding that shopper dockets with alcohol deals may be encouraging the abuse of liquor.
Mr Lance Barrie was interviewed by 2SER 1073 on 15th May 2013 about alcohol advertising and its impact on contributing
towards alcohol consumption with young people.
Prof Sandra Jones was interviewed by ABC Brisbane on 20th May 2013 about the effects of marketing on young people and
their health in the wake of Tom Waterhouse/ NRL breakdown.
A/Prof Samantha Thomas was interviewed by ABC Four Corners on 21st May 2013, the 7pm Project on 27th May and RN
Breakfast on 28th May 2013 regarding sports betting advertising and that it needs to be subject to restrictions in line with those
governing alcohol and tobacco as well as the problems of adult products being advertised during television time slots when
children are watching.
A/Prof Samantha Thomas was interviewed by the Australian Financial Review on 27th May 2013 about TV industry jumps after
the Prime Minister moves on live betting.
A/Prof Samantha Thomas was interviewed by ABC Radio on 27th May 2013 regarding the communities push to extend Live
odds ban.
A/Prof Samantha Thomas was interviewed by the Sydney Morning Herald on 27th May 2013 regarding NSW Premier Barry
O’Farrell’s plan to out trump Prime Minister on sports betting.
A/Prof Samantha Thomas was interviewed by WA Today on 27th May 2013 about the Prime Minister Julia Gillard’s move to
ban live betting odds.
A/Prof Samantha Thomas was interviewed by the Canberra Times on 27th May 2013 about comments made by the Chief of
TAB in the ACT that a ban on live betting may actually help them.
A/Prof Samantha Thomas was interviewed by SBS Radio on 27th May 2013 about the fact that gambling controls ‘don't’ go far
enough’.
CHI in the Media
Ongoing Projects
May (continued) 2013
June 2013
Page 7
Volume 4 Issue 2
A/Prof Samantha Thomas was interviewed by ABC Illawarra on 28th May 2013 about problems with new gambling rules and
how they don't protect children.
A/Prof Samantha Thomas was interviewed by ABC Radio National on 28th May 2013 about how the partial ban on gambling
ads was inadequate: ALP backbenchers.
A/Prof Samantha Thomas was interviewed by The Newcastle Herald on 7th June 2013 regarding comments that gambling
advertising reforms should go further.
A/Prof Samantha Thomas was interviewed by The Age on 8th June 2013 about bookie logos being removed from football
jerseys.
A/Prof Samantha Thomas was interviewed by Midland Express on 8th June 2013 about a push to review gambling logos on
football jerseys.
Project Good News – Working with Macedonian and Serbian Communities to reduce the stigma associated with Cancer
Research conducted in 2012 by Phillipson, Hall and Jones (CHI) with members of the Serbian and Macedonian community in the Illawarra has highlighted that cancer is greatly feared and often strongly associated with death, grief and loss. Community members can often people feel that cancer is something they can’t control or prevent. It can also be very difficult to talk about cancer, or even say the word for fear of its power to affect our lives. To address some of these fears and concerns, the Centre for Health Initiatives is working with the Cancer Council NSW (Southern region) and the Illawarra Shoalhaven Local Health District (Multicultural Health and Cancer Services) in consultation with members of the Serbian and Macedonian community in the Illawarra on ‘Project Good News’. The project aims to improve understanding that cancer screening tests save lives and that when cancer is detected early it can be treated more easily and more effectively. To help to spread the good news and reduce stigma- resources tailored specifically for the two communities are being developed. These will include: Breast Cancer and Bowel Cancer Newsletters, radio advertisements, a website and speakers notes and presentations for community education. This project is due to be launched in August/Sept and we are looking to recruit Serbian and Macedonian community members who may be interested in being involved in community education and group discussions. If you know anyone that would be interested in supporting this program please contact Dr Lyn Phillipson on ph. 0242214773. This project has been funded by a grant from the Cancer Institute NSW.
ITAMS Building 233
Innovation Campus
University of Wollongong
NSW 2522
Phone: (02) 4221 5106
Fax: (02) 4221 3370
Website: www.uow.edu.au/health/chi
The Centre for Health Initiatives (CHI) is a Research Strength of the University of Wollongong. It is composed of appointed academic and general staff, affiliated academic staff, and research students.
CHI prioritises the conduct of research that will impact on professional practice, policy or individual health behaviours and facilitates the application of this research in the relevant organisations or community environments.
CHI News is published quarterly. The deadline for submission to the next issue of CHI News will be the 14th September 2013. Please contact Alisha Cork on [email protected].
Centre for Health Initiatives
Page 8
Papers Accepted for Publication
Burns P, Jones SC, Iverson D, Caputi P. (2013). AsthmaWise - a field of dreams? The results of an online education program targeting older adults with asthma. Journal of Asthma (In press)
Burns P, Jones SC, Iverson D, Caputi P. (2013). Internet Self-Management Reporting Uniform Framework: the need for uniform reporting criteria when reporting Internet interventions. Computers, Informatics, Nursing (In press)
Burns P, Jones SC, Iverson D, Caputi P. (2013). The devil is in the detail: determining the content of an internet intervention for older adults with asthma. Journal of Asthma & Allergy Educators (In press).
Burns P, Jones SC, Iverson D, Caputi P. (2013). Usability testing of AsthmaWise with Older Adults. Computers, Informatics, Nursing 31(5):219-26.
Hecht, M. L., & Lee, J. K. (in press). Brand alliance of D.A.R.E. and keepin’ it REAL: A case study in brand dissemination practices. In W. D. Evans (Ed.), Psychology of branding. Hauppauge, NY: Nova Science Publishers (accepted 30/04/13).
Lee, J. K., Mowery, A., Depue, J., Luxenberg, M., & Schillo, B. (in press). Effectiveness of statewide advertising campaigns in promoting the QUITPLAN® Services brand. Social Marketing Quarterly (accepted 12/06/13).
Phillipson, L., Magee, C. and Jones, S.C. Why caregivers of people with dementia do not use out of home respite services. Health & Social Care in the Community (2013) 21(4), 411–422 doi: 10.1111/hsc.12030
Phillipson, L and Jones, S.C. (2013). Taking a consumer driven approach to support residential respite service use by caregivers of people with dementia. Alzheimer’s Australia 15th National Conference. Hobart, Australia: Grand Chancellor Hotel.
Shin, Y., Lee, J. K., & Miller-Day, M. (2013). The effects of maternal emotional well-being on mother-adolescent communication and youth emotional well-being. Communication Research Reports, 30, 137-147. Published online ahead of print on 16 April 2013; DOI: 10.1080/08824096.2012.763025
