CityOpportunities
CityOpportunities
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The Talented City
The Connected City The Distinctive City The Innovative City
CityOpportunities
25-34 year olds are most educated and work hard
CityOpportunities
Two-thirds of top 50 metros lost 25-34
year olds
4m fewer 25-34 year olds1990 2000
CityOpportunities
Talent is mobile: 1999 - 34% of 20-29 year-olds moved, 22% of 30-34 year-olds moved
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64% choose place first
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Clean, green and safe
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1980: 10% more likely
1990: 12% more likely
2000: 33% more likely
CBD
47 of Top 50 Metro Areas
25-34 year-olds living within 3 mi of the
CBD
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Creative & cultural industries
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2.2m Creative jobs
1.3m Computers & electronics
1.8m Transportation equipment
(115.7m US Jobs)
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Super Creatives
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(115.7m US Jobs)
4.4m Creative Workers =
3.4% of all U.S. Workers
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(4.4m Workers)
4m Live in Metro Areas
3.1m Live in Top 50 Metro Areas
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3.4% Creative Occupations
3.7% Creative Occupations Metro
3.9% Creative Occupations Top 50
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2.2m Creative Jobs in the U.S.
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(2.2m Jobs)
1.9m Jobs in Metro Areas
1.5m Jobs in Top 50 Metro Areas
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Creatives 53% more likely to live
close-in
6.5% live within 3 mi
Top 50 Metro Areas
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41% Creative jobs within 3mi
17% Total jobs within 3mi
Top 50 Metro Areas
(Less Sprawl)
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25-34 year-olds 33% more likely to live within 3 mi of CBD
Creative workers 53% more likely
to live within 3 mi of CBD
41% of creative jobs are located
within 3 mi of CBD
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Kids in Cities: Young people are coming back
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Safety Space Schools
images....
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The market is there
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Youthfulness• Impact • Possibility•
78 m people repurposing their lives
CityOpportunities
Maximizers (15%)• Diss/Contenteds (8%)• Re-Activists (15%)•
Your targets:
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Sierra Club membership up 1/3 in 4 years• Concern for environment 77% up from 62% in 2004• Public transit is up• Recycling is up•
Green is in
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Greenest action: Get out of your carBest place to do that: Downtown
CityOpportunities
Young people prefer downtown
Cities attract creative workers
and jobs
Young families
Baby Boomers
5 Trends favoring cities
sustainability
CityOpportunities
Cities are the solution