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Cerita perut

Date post: 18-Jul-2015
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Page 1: Cerita perut
Page 2: Cerita perut

Conclusion

Ceritaperut provide values both for Netizens (to access Top Recommendation Culinary in specific city, area, spot and category) and SME Culinary (to expose and engage their brand to Online Culinary Lovers)

What is the problem?

Netizens are hard to find Top RecommendationCulinary in every city/area/spot

Small to Medium Culinary Businesses have thick barriers in engaging to Online Culinary Lovers

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Where the

must visit

food-spots in

Bangkok?

I am a Dim

Sum lover,

where is the

best Dim Sum

place in town?

I only have 2

days in town,

mmhh.. what

should I eat?

Go on searching at Google..

End up with 2 hours of too many informations

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UVP : Situs Top Rekomendasi KulinerBerdasarkan SurveyKeywords : Terpercaya

• Karena berdasarkan survey, baiksurvey khalayak maupun survey dalam tahap validasi (orang-orang yang dianggap kompetenmerekomendasikan suatu spot kuliner tertentu)

Kekayaan Konten Lokal• Menyajikan informasi kuliner lokal,

target segmentasi menengah(bukan ala mall/ bintang lima, seperti yang banyak digarap situskuliner lain)

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SURVEY BASED RECOMMENDATION

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Popular Food Category

Survey

1

Top Recommendation

Survey by each

Category

2

Post Top 100 Food

Recommendation

By City

3

Website

Mobile Apps

Video Contents

E-Books

Books

Food-Spot AwardsThe Process

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TOP 100 BANDUNG

TOP 1000 KULINER INDONESIA

TOP 10000 (100 CITIES, 10 COUNTRIES)

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Action Plan Phase 1

Product &

Business

Validation

Content Production :

Top 1000 Indonesia

Food

Recommendation

Monetization

Parallel Publishing,

Media Development(Apps, E-Books, Video Contents, Awards, etc)

Indigo Program On Going Process …

Annual Events &

Product Innovations &

Improvements

Creating

Traffic &

Community

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Our vision

To become an inspiring Global Media with aim to conserve the wealthy of history and culture in

every culinary treasure.

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For Netizens

Access Top Recommendation Culinary in specific area, city, spot /category.

Create and share yourTop Recommendations

Create and share yourFood Journal (Stories)

Our solutions

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For SME Culinary

Create a Free Business Profile

Expose and engage the business to Culinary Lovers

Listen to your Customer’s Stories & Recommendations

Our solutions

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125 MillionLocal

Travellers

100 MillionInternet

UsersIn 2015

150 MillionMiddle ClassPopulation

In 2015

Huge & Growing market

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The market

Market opportunity

Food information will grow along with

Food Businesses. As we know that Food

as 1 of 3 most sustain sector, based on

human’s primary needs (property &

fashion).

Ceritaperut will grow as well along with

the growth of Indonesia’s internet user

and middle class population. Which is will

be 100 million (internet users) and 150

million (middle class population) in 2015

Search Result of “Kuliner” Keyword in Google Trends 2004 - now

Food as1 of 3 most

sustain sector

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Competitive Advantage


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