Date post: | 30-Oct-2014 |
Category: |
Technology |
Upload: | kyle-lacy |
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The Social CertaPro
www.kylelacy.com
@kyleplacy
facebook.com/kyleplacy
Session 1 : The Strategy
• Social Media Introduction• 7 Steps to Building an Online
Relationship• Getting the Most Out of Social Media• 5 Ways to Combine Social with
Traditional• Productivity in Social Media
Session 2 : The Tools
• Explaining the Blog• What is this BookFace or Facebook?• Tweet away with Twitter• Are you Linked with LinkedIN?• Driving Leads through Social Media
What do people thrive on?
4 Ways Technology is Changing
Communication
Borders no longer exist
Language is Secondary
“It’s easy to imagine a not-too-distant future in which automatic translation will allow two people in the world to
message one another in real time, each experiencing the chat in his or her
tongue.”
-Vint CerfVP of Google
Content
The online technologies and practices that people
use to share opinions, insights, experiences, and
perspectives with each other.
BlogsSocial Networking
WikisPodcasts
Online Video
The Transition of Marketing
Communication
Activity
How do we utilize the future of
communication?
7 Steps To BuildingOnline Relationships
be authentic
Be Authentic
• The Importance of Listening• Party It Up• Add Pictures• Geographically Based• Talk About What YOU do
Break
MOSTGetting the
out of Social Media
MonitoringObjectivesStrategyTools
Monitoring
• The Importance of Listening
• Custom Reputation Management
• Google Alerts
–http://www.google.com/alerts
Objectives
• Establish the Rules
• Why are you applying social media?
Strategy
• Time Productivity
• Management of Profiles
• Where are you driving the user?
• Content. Content. Content.
Tools
• What technology are you using?
• What technology are they using?
• What technology are your employees using?
• What is going to make you the most productive?
5 Ways to Combine
1. MarketingResearch
2. TraditionalNetworking
3. Integration
4. BrandAwareness
5.LeadGeneration
blogsearch.google.com
Break
Gary V Video
The Dreaded Facebook DING
• Successful Habit• Time Management• Google Calendar
– www.google.com/calendar
Time Management
• Create separate folders• 2 Email Accounts
– Brand Monitoring– Business Account
• Check social media folders twice
Organize the Email
• Capture everything with your voice• Text and email hands free• Send messages to social networks
Lunch
What is a blog?
A place to share stories and establish trust.
What is a blog?
www.wordpress.com
8 Tips to B2B Blogging
1. Tell Stories2. Incorporate Humor3. Guest Posts from Clients4. Lists. Lists. Lists.5. Make a Video6. Don’t blatantly promote yourself7. Be Authentic8. Stay Focused
Content! Content! Content!
Activity
Write out 5 blog post titles and who would read the post.
A business oriented social networking site
Mainly used for professional networking and has over 48 million registered users
in 170 industries
#1a: Your Profile
• Upload a GOOD Photo
• 100% Completion
• Use Email address as your last name
• Keyword out your profile
• Integrate! Link Your Blog
#1b: Profile
Show all your affiliations in your profile – your past companies, educational
institutions, and activities
#2: Uploading Contacts
Current Contacts
Past and Present Colleagues
Classmates
#3: Recommendations
• Recommend first
• Ask. Ask. Ask.– Use custom invite text
• Actually do it.
#4: Groups
• Join 2 Groups
• Meet People Through Group Discussion
• Ask Questions
• Consider Creating Your Own Group
#5a: Events
#5b: Events
4 Ways Events are Discovered
• Activity of Connections attending event
• Promotion through a Group
• Sharing or Recommending the Event
• Event Search
#6 Status Updates
Attendance at The 2nd Annual Financial Planning Summit for Accountants was up 40%. Thanks to all
who made it a success! 3 months ago
#7 Applications
Blog Link
Reading List by Amazon
Events
Tweet
#8 Networking for a Lead or Strategic Partnership
Lead Generation and Introductions
Strategic Partners
#9 Utilizing Answers
#10 Connect.Connect.Connect
Break
http://www.facebook.com
What is Facebook?
5 Tips to Marketing on Facebook
#1: Your Profile
• YOUR picture• Fill out the information to 100%• Feed in other networks• The power of the photo gallery
#2: Client Connection
• Encourage current and past clients to connect with you
• Search for current and past clients using your email database
• Marketing Material Integration
#3: The FanPage
• Do not invite everyone• Easy to blast messages• Update Your Wall Regularly• Use Secondary Pages to Segment
• House Photos• Twitter• Events
#4: More Fan Page
• Community engagement• Little League• Farmer’s Market• Local Club or Golf Course
#5: Facebook Ads
• Segment ads based on age, birthday, gender, and other demographic data
• Most importantly: REGION BASED
• Pay-per-click
Break
What is Twitter?
http://www.twitter.com
Micro-blogging service that enables its users to send and
read other users’ updates known as tweets.
CocktailParty
35-49 Represent 42% of Twitter
Users
Tweets
Text-based posts of up to 140 characters which are displayed on
the user’s profile page and delivered to other users who have subscribed
to them (followers)
@
RT
DM
Profile
Background
• Give Additional Connection Points
• Picture or Logo• Give a 140-160 Description of
Yourself or Company
Tiny.Url
http://bit.ly
#
TweetUp
Eventbrite.com
Search
http://search.twitter.com
FriendsEnemies
• Start by following your friends• Watch the conversation and
follow their friends• Follow industry leaders
Hootsuite
www.hootsuite.com
Web Based Application for Social Media Management
http://www.facebook.com
Where You At?Searching Based on
Location
Talk to Me Like You Love Me
Personal Messaging
Common InterestGroup Domination
Using Friend Lists
#5Sniping Competitor’s
Fan Pages
Bonus:Importing that Email
The Beauty of Twellowhood
http://www.twellowhood.com
What You Should Be Doing Tomorrow
• Create Your Social Profiles• Setup lists on both Twitter and
Facebook• Connect with Your Email Database
(Facebook, Twitter, LinkedIN)• Add 10 people to each list
Connect With Me
• Blog: http://www.kylelacy.com
• Twitter: @kyleplacy
• Email: [email protected]
• Phone: 1-765-610-5965