Certificate Course In Digital Marketing
Learn
Fundamental Concepts of Digital Marketing
F undamental Concepts of Search Engine Marketing
K eyword Research
G oogle AdWords Campaign-Concepts, Set up and Management
G oogle Display Campaign-Concepts, Set up and Management
C ampaign Optimization- Strategies and How To's
Become a Google
Certified Professional at
the end of the course
Widen your job prospects
by exploring the high
growth Digital Marketing
Industry
India currently has a 1.5
lac shortage of trained
manpower in Digital
Marketing
Taught by Digital
Marketing Expert with 25
years' experience.
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Limited Seats Only-:
Last Date to Apply: May 30th
Course Starts: 20th June to 30th June
The objective of the course is to impart and train students in specific areas of Digital Marketing that have
strong job prospects. Today there is an acute demand for digital marketing professionals. Students will be exposed to
the Fundamentals of Digital Marketing like Social Media Marketing, SEO (Search Engine Optimization), Web
Development, Facebook and LinkedIn Marketing, Digital Advertising.
Students will further go in-depth and understand fully how Google Search Engine Marketing works and be trained
specifically to appear for the Google Certification Exam through which they can become Google Certified
Professionals, thereby opening the doors to a wider job career prospects.
Faculty
The entire course will be taught by industry veteran Rajesh Menon who has over 25 years' experience in marketing
and 15 years in Digital Marketing. Mr. Rajesh Menon is a digital marketing expert cum entrepreneur. He has built and
sold 2 successful companies and is currently running a successful digital marketing communication firm.
To know more about Mr. Rajesh Menon, please visit his LinkedIn profile www.linkedin.com/in/rajeshmenon1/
Course Overview
Fundamentals of Digital Marketing will cover
What is digital marketing and why it is important in today's age
Job prospects and career opportunities in digital marketing
Overview of Social Media Marketing
Overview of Digital Advertising via Facebook, LinkedIn,
Twitter and GoogleOverview of Search Engine Marketing ( SEM)
Overview of Search Engine Optimization (SEO)
Role of Website and Website Development Basics
Course FeeThe course fee for the certificate
course in Digital Marketing is Rs. 7500/-
Google AdWords will cover
Overview of Google AdWords- how it works and what it does
Understanding how people search and keyword research
Google Adwords Campaign Management- creating an account, setting up
Targeting options
Creating Text Ads, Dynamic Ads and Responsive Ads
Google Display Campaign Management
Campaign Optimization Techniques and Strategies
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Course Overview
Course Objective