1 NEWS Spring 2015 CPSM Certification ................................................................................................................................................. 1 The Umbrella of Networking .................................................................................................................................... 2 Upcoming Events ................................................................................................................................................... 3 SMPS Utah Marketing Awards Winners ................................................................................................................... 5 President’s Message .............................................................................................................................................. 5 SMPS Headquarters Info ........................................................................................................................................ 6 CPSM CERTIFICATION CERTIFIED PROFESSIONAL SERVICES MARKETER WHAT’S INSIDE SMPS Utah is proud to announce Heidi Nielsen, Marketing Coordinator for FFKR Architects, earned the designation of Certified Professional Services Marketer (CPSM). CPSMs are recognized as having the experience and knowledge to generate profitable business in the architectural, engineering and construction marketplace. Heidi joined FFKR in 2006 as a combined marketing coordinator and graphic designer. Heidi has become the leader of FFKR’s marketing team and is a trusted designer. Major projects include overseeing a logo redesign, refreshing FFKR’s corporate collateral and implementing an updated design to all printed and digital materials. She is also responsible for planning and coordinating their annual Open House and publishing their quarterly company newsletter. As the Volunteer Cycling Coordinator, Heidi has also continued FFKR’s commitment to cycling through classes and education for employees and family members. She led the process to become a Bicycle Friendly Business (FFKR is the first and only architectural firm in Utah to have this designation). Additionally, Heidi is a member of FFKR’s Social Media Committee and Business Development Committee as well as serves on SMPS Utah’s Communications Committee. To learn more about the CPSM program or joining SMPS Utah’s next CPSM Study Group, please contact Travis Wilson at 801-563-3738 or [email protected].
The Umbrella of Networking .................................................................................................................................... 2
SMPS Headquarters Info ........................................................................................................................................ 6
CPSM CERTIFICATION CERTIFIED PROFESSIONAL SERVICES MARKETER
WHAT’S INSIDE
SMPS Utah is proud to announce Heidi Nielsen, Marketing Coordinator for FFKR Architects, earned the designation of Certified Professional Services Marketer (CPSM). CPSMs are recognized as having the experience and knowledge to generate profitable business in the architectural, engineering and construction marketplace.
Heidi joined FFKR in 2006 as a combined marketing coordinator and graphic designer. Heidi has become the leader of FFKR’s marketing team and is a trusted designer. Major projects include overseeing a logo redesign, refreshing FFKR’s corporate collateral and implementing an updated design to all printed and digital materials. She is also responsible for planning and coordinating their annual Open House and publishing their quarterly company newsletter. As the Volunteer Cycling Coordinator, Heidi has also continued FFKR’s commitment to cycling through classes and education for employees and family members. She led the process to become a Bicycle Friendly Business (FFKR is the first and only architectural firm in Utah to have this designation). Additionally, Heidi is a member of FFKR’s Social Media Committee and Business Development Committee as well as serves on SMPS Utah’s Communications Committee.
To learn more about the CPSM program or joining SMPS Utah’s next CPSM Study Group, please contact Travis Wilson at 801-563-3738 or [email protected].
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DO YOU HAVE RAINMAKING SKILLS?Create a downpour of work by building on your relationships.
DO YOU HAVE REAL RELATIONSHIPS?Create a downpour of work by expanding your contact network.
Rainmakers have various talents and abilities such as writing, speaking, relationship building and cold calling. No matter what their strengths, the key to rainmaking is developing their network. Execution of the following ideas will require your firm to pull out an umbrella to protect from the downpour of new work:
• Start by reconnecting with people you already know: Focus on those contacts that are good at what they do. Choose those who understand how to network. Prioritize those who market to the same industry to which you do.
• Get involved in client-oriented associations and conferences: This avenue allows you to meet the greatest number of potential clients in one location.
• Write an article for targeted trade publications: Articles in publications provide readers with an assurance that you have substantial experience in an area of expertise.
• Make sure to follow-up with valuable contacts: Within one week of a meeting, your contacts’ memories of you remain intact. Promptly send a hand-written note, email or make a phone call to ensure you make good impression.
• Recognize a lead for someone else when you hear it: Be able to provide your contact with leads and introductions to others in your network who may be able to help them. To do this you must know about their business to recognize a lead when you hear one. Ask them to give a presentation to you about their business.
• Consider speaking, writing and exhibiting at a tradeshow: You will receive great recognition if you attend a tradeshow/conference as a speaker. This generally allows an easier time meeting and conversing with conference participants. This approach establishes you and your firm as an expert.
Umbrella Day, February 10th: Umbrellas were only for the ladies at first. The 18th century was half elapsed before the umbrella had even begun to be used in England by both sexes, as we now see it used. In 1752, Lieutenant-Colonel (afterwards General) Wolfe, writing from Paris says: “The people here use umbrellas in hot weather to defend them from the sun and something of the same kind to save them from the snow and rain. I wonder a practice so useless is not introduced in England.” Just about that time, a gentlemen did exercise the moral courage to use an umbrella in the streets of London. He was the noted Jonas Hanway, newly returned from Persia, and in delicate health, by which, of course, his using such a convenience was justified by both himself and the considerate part of the public. Umbrella Day is celebrated February 10th every year in honor of one of the worlds’s most valuable inventions.
THE UMBRELLA OF NETWORKING by Keri Hammond, CPSM, Principal at MARKETLINK
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February Education Event: Essential Activities for Today’s Marketer
There is a lot of advice out there on what your marketing should entail. Join SMPS Utah for a half-day education event that will focus on Essential Activities for Today’s Marketer. We’ll hear from experts on writing and creating your message, working with the media, and promotion/business development. This event will be useful for all professional services marketers.
Our morning will include three sessions with short breaks between them. Light breakfast and snacks will be provided.
Sessions and speakers include:
Evolution of the Tradeshow: Making the Most of Exhibiting and Attending Alan Rindlisbacher, Director of Corporate Marketing at Layton Construction Company
Clean Up Your Message: A Writing Bootcamp Paige Frame, Writing Expert from McKinnon-Mulherin
Media Relations Bradly Fullmer, Utah Construction & Design Magazine
LOCATION:
Layton Construction 9090 South Sandy Parkway Sandy, UT
DATE & TIME:
Wednesday, February 11
8:00 am - 12:00 pm
February Lunch Program: Salt Lake County - What’s in the Plans? What’s in the Budget?
Learn from our panelists how they are addressing infrastructure, economic and social challenges to strengthen and renew our communities. Hear about how their collaborative efforts are creating a more vibrant government with improved operational efficiency and wiser use of resources.
The panelists will give us insight on the short and long-term priorities they’ve set for themselves and staff. They will also discuss rules for procurement, changes that have been made in personnel and priorities, upcoming projects and their design/construction timelines.
Speakers include:
Erin Litvack – Community Services Department Director
Sarah Brenna – Administrative Services Department Director
Publik Coffee Roasters 975 South West Temple Salt Lake City, UT
DATE & TIME:
Wednesday, February 18
11:30 am - 1:00 pm
EVENT SPONSOR:
Southwest Regional Conference: Turn Up the Heat!
We’re turning up the heat in 2015! Feb 25th – 27th is the Southwest Regional Conference in Phoenix and we want you there!
We are planning an exciting, information-packed two days and encourage you to join us and Turn Up the Heat on your career! Our programming is centered on career growth to put the wind back into your networking sails, fuel your creativity, refresh your strategic thinking and reignite your passion for AEC Marketing and Business Development!
Register today at: smpsswrc.com.
LOCATION:
FIreSky Resort and Spa 4925 North Scottsdale Road Scottsdale, AZ
Lunch Program: State of Utah (DFCM)11:30 am - 1:00 pm
Webinar: Show Me the Money - Market Research Trends12:00 pm
Lunch Program: Cities of Ogden & Provo11:30 am - 1:00 pm
Southwest Regional Conference - Phoneix
PRESIDENTS’ DAY
EASTER
Lunch Program: Salt Lake County11:30 am - 1:00 pm
ST. PATRICK’S DAY
VALENTINE’S DAY
ADMINISTRATIVE PROFESSIONALS DAY
Senior Marketers Lunch12:00 - 1:00 pm
Marketer’s Toolbox
Essential Activities for Today’s Marketer8:00 am - 12:00 pm
CPSM Study Group Information Session12:00 - 1:00 pm
Webinar: How to Prepare Your Marketing Comm. Awards Entry 10:00 am
DAYLIGHT SAVINGS TIME BEGINS
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Dear SMPS Members,
I hope this message finds you happy and healthy as the new year begins. I am encouraged with the amount of participation from our membership and hope to continue to elevate the educational resources and networking opportunities throughout 2015.
This year’s Holiday Gala was extremely successful thanks to James Kilpatrick and his Special Events Committee. The event raised nearly $1,200.00 for the Brockstrong Foundation which will provide private music lessons for local youth.
Congratulations to all of the winners of the Marketing Communications Awards. The competition was impressive and number of responses we received was amazing! Special congratulations to Fran Pruyn, Marketer of the Year, and to Emily Hymas, Rising Star.
I would also like to congratulate Heidi Nielsen, for passing the CPSM exam and thank her for her continued hard work with the Communications Committee. I’ve had the pleasure of getting to know Heidi over the last year and can say that this achievement was certainly earned. Great job!
As we start 2015, I’m reminded that life around us is constantly changing. The new year is an opportunity to look back at our previous disappointments, celebrate our accomplishments and a reminder that we keep moving forward. On to the next proposal!
All my best,
Shana Yonemura President, SMPS Utah Chapter
Dustin Smith, Jacobsen Construction Best Marketing Campaign
PRESIDENT’S MESSAGE
SMPS UTAH MARKETING AWARDSCONGRATULATIONS! Congratulations to all of our 2014 SMPS Utah Marketing Award Winners!!
Best Marketing Campaign: Jacobsen Construction for their Breakfast Block Party
Best Print Media Campaign: CRSA for their monthly post card
Best Online Media Campaign: Spectrum Engineers for their social media campain
SMPS Utah Rising Star: Emily Hymas of Jacobsen Construction
SMPS Utah Marketer: Fran Pruyn of CRSA
Robert Holman, CRSA Best Print Media Campaign
Heather King, Spectrum Engineers Best Online Media Campaign
Emily Hymus, Jacobsen Construction Rising Star
Fran Pruyn, CRSA Marketer of the Year
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SMPS HEADQUARTERS
Focused exclusively on marketing and business development for the A/E/C industry, the SMPS ECampus brings you the best of both worlds: e-learning and professional development.
Our current catalog features a variety of courses, from content marketing and client-building to return on investment (ROI) and social media. These educational sessions were conducted at Build Business, SMPS’s annual conference, and enhanced with additional material. When you participate, you can even earn SMPS CEUs, AIA LUs, and PDHs.
It’s easy to get started. Visit www.smps.org/ecampus to sign up for an account today.
Recruitment & Retention CommunicationsSocial Media Special EventSpecific Project MarketingTradeshow MarketingVideoWeb Site
2014 CATEGORIES
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NEWSLETTER IDEAS?If you have information or article ideas for upcoming newsletters, contact Stephanie Ray at 801.284.1350 or [email protected].
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THANKS TO OUR SPONSORS!
SMPS LIBRARYInformationNeed some information or a good book? Contact Amber Craighill at 801.355.5656 or [email protected].
JOB SEEKERSCheck out smpsutah.org!There are lots of exciting opportunities posted on the SMPS Utah Job Board. For more information visit www.smpsutah.org/job-board.
