The speed of a start-up

The power of an enterprise

THE BEST OF BOTH WORLDS

“Software has eaten the world. The reality is

that most firms today whether they know it or

not are software firms, their competency in

dealing with software is a key part of their

competitive edge”

MARC ANDREESSEN 2011

Two areas to cover

Building software User Experience first

A practical Bimodal ITTechnology pathway

Re-arranging your concept of software

Application 1Application 1

integration

Application 1

User Interface

Business rules

Database and

Data rules

Other

systems

A traditional view of applications

Database and

Data rules

Database and

Data rules

Database and

Data rules

Business rules Business rulesBusiness rules

Business rules Business rules Business rules

User Interface application 1

User Interface application 2

User Interface application 3

API

s

API

s

API

s

The API economy = composition based applications

The building blocks of a multi-speed IT architecture

Work done in

software to

optimise a

process

Process CentricUser Centric

Work done is software to optimise data, logic & transactions

Programming based

Data Centric

Work done in

software to

optimise the

users’ workload

Scalable & Composition based

BPMLiberating the UX Liberating the Process

DC

UC PC

When existing: open up applications via APIs

When new: build scalable micro-services

Primary building blocks that enable

multi-speed IT and isolate complexity External

Bluemix

API driven

Functions

Integration (REST based)

Maximo CRM Legacy

Full functionality applications – providing every feature for power users

User Experiences

Situational / task optimised

API driven

Functions

Micro-services

Bluemix & other

Services

Syste

ms

of R

ecord

The loosely coupled application model

Process orchestration B

P

M

New work

New workNew API development

Pro

gra

mm

ing

based

Co

mp

ositio

n b

ase

d

ODM

small & managed

New work

New API development New API development

Workflows / Processes

Syste

ms

of R

ecord API driven

Functions

Integration (REST based)

Maximo CRM Legacy

Full functionality applications – providing every feature for power users

User Experiences

Situational / task optimised

API driven

Functions

Micro-services

Bluemix & other

Services

The loosely coupled application model

Process orchestration B

P

M

New work

New workNew API development

Pro

gra

mm

ing

based

Co

mp

ositio

n b

ase

d

ODM

small & managed

New work

New API development New API development

Workflows / Processes

UX

Engine

BPM tools

& Engine

Bluemix services

API managementIntegration products

Mobile platform

ODM

The solution mix that unlocks value

IaaS/ PaaS/ DevOps

NodeJS / Java /

OpenWhisk etc

Data & Mgmt

UX

Matters

Today, the User Experience Determines

Success or Failure

How UX first fits with bimodal IT

UX

Engine

BPM tools

& Engine

Bluemix

services

API managementIntegration products

Mobile

platform

ODM

IaaS (IBM & AWS) / PaaS / DevOps

NodeJS / Java /

Micro-services etc

Data & Mgmt Security

/ M

anagem

ent

Bi-modal IT platform

Data Simulations

Business rules Business rules Business rules

User Interface application 1

User Interface application 2

User Interface application 3

API

s

API

s

API

s

How UX first works in the API economy

Personas & Scenarios

The impact of the process and the outcomes

“I can’t WAIT until the tools are live. I was in

the design sessions and the collaboration

approach was just so cool.

I hope they will be doing things in this way

for everything now”

Accelerate – Shareable App

The Accelerate app presents a new opportunity to engage with attendees to events and

other customers by showcasing our expertise and knowledge in an easy-to-use and

easy-to-share mobile app.

Fresh ideas

New content and features can be added to the app so the experience won’t end

once the event concludes.

Easily shareable

Tap the arrow in the top right corner and you can choose to share the app via:

• Text

• Email

• Social media

Engaging experiences

The app will give users access to content we have created including:

• Videos

• Infographics

• Blogs