CARTINA AT CES 2017

CARTINA

3 februari 2017

AUTOMATION INTERACTIONS

DATA-DRIVEN INNOVATION

4 HOT TOPICS FROM CES 2017

OPERATIONAL EFFICIENCY

CUSTOMER ORIENTATION

PRODUCT LEADERSHIP

AUTOMATION INTERACTION

INNOVATIONDATA-DRIVEN

Traditional strategy vs digitalization strategy

INTERACTIONS:

VOICE RECOGNITION

VIRTUAL REALITY

AUGMENTED REALITY

MIXED REALITY

3D

1995 = 100%

2013 = 23%

2017 = 5%

2020 = !!!

Top used features:

1. Timer

2. Weather

3. Music

Alexa

The best interface is no interface”

AUGMENTED REALITYVIRTUAL REALITY

Replaces the real world

Single user experience

Enhances the real world

Social & collaborative

Glasses needed Mobile apps

Customer flow – hide complexity

0,90

0,900,90

0,90

0,90

0,90

= 53% satisfaction

CARTINA OBSERVATIONS

3. Image scanning + augmented reality

2. From customer satisfaction to customer flow

1. From swipe to talk

AUTOMATION:

ARTIFICIAL INTELLIGENCE

SMART CARS

THE NEW BED

What will you do when ”driving”…?

Do what I want,

not what I say

”You don’t see it, but it is happening ”

2. From connected to smart home

3. AI will start to understand people’s feelings

1. The battle of the car (time)

CARTINA OBSERVATIONS

DATA-DRIVEN:

USING DATA THE RIGHT WAY

DATA IS THE NEW OIL

THE NEXT LEVEL OF PERSONALISATION

Does data strategically

differentiate you?

Data is the new oil”

to play out for me?

How do I want this personalization

Who should know me?

Colleague10

150

300

300+

70 Friend

Parents

Partner

You

3. Going from presenting measurements to

1. Personal, persistent & predictive

2. Personalized personalization

CARTINA OBSERVATIONS

telling the customer what they should do!

INNOVATION:

ROBOTS-CHILDTECH

E-HEALTH

IOT & DATA

3D

A new relationship with your entire audience

CUSTOMER JOURNEYHow to insert you into VR

ACARTINA OBSERVATIONS

1. Retailers still go strong

2. Products solve one problem

3. Collaboration in the DNA

– to start with

– how can I help you?

AUTOMATION

You don’t see it

but it’s happening

INTERACTIONS

Creating customer

flow preferrably with

no interface

INNOVATION

Find the one

problem that needs

to be solved

DATA-DRIVEN

Know your customers

better than they know

themselves

Add text hereWhat can we learn from CES 2017?

Cartina comes to YOU!

1 hour presentation + Q&A

3 hours WORKSHOP

charlotte.mattfolk@cartina.se 0735 58 14 29

What’s next?

JOIN US on CES 2018!