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CES 99 Craig Mundie Senior Vice President Consumer Strategy Microsoft Corporation

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CES 99 Craig Mundie Senior Vice President Consumer Strategy Microsoft Corporation. An Historical Example. 1900. 1918. 1998. Implications. PCs, appliances, and services interconnect. Technologies converge, devices don’t. Information. Services. Multimedia. Multimedia information. - PowerPoint PPT Presentation
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CES 99 CES 99 Craig Mundie Craig Mundie Senior Vice President Senior Vice President Consumer Strategy Consumer Strategy Microsoft Corporation Microsoft Corporation
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Page 1: CES 99 Craig Mundie Senior Vice President Consumer Strategy Microsoft Corporation

CES 99CES 99

Craig MundieCraig MundieSenior Vice PresidentSenior Vice President

Consumer StrategyConsumer StrategyMicrosoft CorporationMicrosoft Corporation

Page 2: CES 99 Craig Mundie Senior Vice President Consumer Strategy Microsoft Corporation

An Historical ExampleAn Historical Example

1900 1918 1998

Page 3: CES 99 Craig Mundie Senior Vice President Consumer Strategy Microsoft Corporation

ImplicationsImplications

ServicesServices

PCs, appliances, PCs, appliances, and services and services interconnectinterconnect

Information

InformationMul

timed

ia

Multim

edia

MultimediaMultimediainformationinformation

Technologies Technologies converge,converge,devices don’tdevices don’t

Page 4: CES 99 Craig Mundie Senior Vice President Consumer Strategy Microsoft Corporation

The DreamThe Dream

Computing EverywhereComputing Everywhere PCs, intelligent appliances, PCs, intelligent appliances,

and smart objectsand smart objects

Qua

lity

o f li

fe

Connecting EverythingConnecting Everything Universal Plug and Play Universal Plug and Play

connectivityconnectivity

Page 5: CES 99 Craig Mundie Senior Vice President Consumer Strategy Microsoft Corporation

The RealityThe Reality Tough problemsTough problems

Connectivity, simplicity, Connectivity, simplicity, reliability, privacyreliability, privacy

Making it meaningful to consumersMaking it meaningful to consumers Personal securityPersonal security CommunityCommunity ConvenienceConvenience CommunicationCommunication

Page 6: CES 99 Craig Mundie Senior Vice President Consumer Strategy Microsoft Corporation

Simply DigitalSimply Digital

Genessa KrasnowGenessa KrasnowMicrosoft CorporationMicrosoft Corporation

Page 7: CES 99 Craig Mundie Senior Vice President Consumer Strategy Microsoft Corporation

Computing EverywhereComputing EverywhereSe

rvic

esSe

rvic

es

Smart objectSmart object

PCPC

Intelligent Intelligent applianceappliance

Page 8: CES 99 Craig Mundie Senior Vice President Consumer Strategy Microsoft Corporation

ServicesServicesWindowsWindowsUpdateUpdate

WebTVWebTVWirelessWireless

KnowledgeKnowledgeMSNMSN

HotMailHotMail

Extending WindowsExtending Windows

Smart objectsSmart objects

Smart Card Smart Card for Windowsfor Windows

Micro-browserMicro-browser

Intelligent Intelligent appliancesappliances

WindowsWindows®® CE CE Embedded Embedded Windows NTWindows NT

PCPC

WindowsWindows®® 2000 2000Professional,Professional,Windows 98Windows 98

Page 9: CES 99 Craig Mundie Senior Vice President Consumer Strategy Microsoft Corporation

Intelligent AppliancesIntelligent Appliances >1.3 Million Windows CE >1.3 Million Windows CE

appliances soldappliances sold Windows CE volume grew over Windows CE volume grew over

170% in 1998170% in 1998 >90,000 Windows CE developer >90,000 Windows CE developer

kit downloadskit downloads Over 500 commercial applicationsOver 500 commercial applications

Intelligent Intelligent appliancesappliances

WindowsWindows®® CE CE Embedded Embedded Windows NTWindows NT

Page 10: CES 99 Craig Mundie Senior Vice President Consumer Strategy Microsoft Corporation

Intelligent AppliancesIntelligent Appliances DreamcastDreamcast WebStarWebStar AutoPCAutoPC

Page 11: CES 99 Craig Mundie Senior Vice President Consumer Strategy Microsoft Corporation

Smart ObjectsSmart Objects Tight constraintsTight constraints Specific behaviorsSpecific behaviors Very low costVery low cost Federate with PCs, intelligent appliancesFederate with PCs, intelligent appliances ProgrammableProgrammable

Manipulate simple propertiesManipulate simple properties ScriptableScriptable Native codeNative code

Smart objectsSmart objects

Smart Card Smart Card for Windowsfor Windows

Micro-browserMicro-browser

Page 12: CES 99 Craig Mundie Senior Vice President Consumer Strategy Microsoft Corporation

Smart Card For Smart Card For WindowsWindows Low cost, 8-bit solutionLow cost, 8-bit solution Language neutral run-time Language neutral run-time

environmentenvironment Common development toolsCommon development tools Strong securityStrong security Partitioned file systemPartitioned file system

Smart objectsSmart objects

Smart Card Smart Card for Windowsfor Windows

Micro-browserMicro-browser

Page 13: CES 99 Craig Mundie Senior Vice President Consumer Strategy Microsoft Corporation

Connecting EverythingConnecting Everything

Servic

es Public NetworksPSTN, InternetSer

vices Public Networks

Broadband Internet

Page 14: CES 99 Craig Mundie Senior Vice President Consumer Strategy Microsoft Corporation

IP Extends Web Into IP Extends Web Into The HomeThe Home

Internet

Home

IP unifies IP unifies diverse mediadiverse media

Page 15: CES 99 Craig Mundie Senior Vice President Consumer Strategy Microsoft Corporation

Announcing The Universal Announcing The Universal Plug And Play InitiativePlug And Play Initiative Simplify connectivity by Simplify connectivity by

extending Plug and Play:extending Plug and Play: Add networksAdd networks Peer-to-peerPeer-to-peer Device description/usageDevice description/usage

Pragmatic approach Pragmatic approach Use existing standards Use existing standards

and technologiesand technologies

More information at http://www.microsoft.com/homenetMore information at http://www.microsoft.com/homenet

Page 16: CES 99 Craig Mundie Senior Vice President Consumer Strategy Microsoft Corporation

ArchitectureArchitecture

Home applicationHome application

Com

mon

abst

ract

ions

......

Description

Discovery Usage

Com

mon

inte

rfac

es Plug and PlayPlug and Play

PCI

Med

iain

depe

nden

ce

ISA USB 1394 IP IRDA X10 HAVi

Universal Plug and PlayUniversal Plug and PlayDescriptionDiscovery Usage

Page 17: CES 99 Craig Mundie Senior Vice President Consumer Strategy Microsoft Corporation

HomePNAHomePNAHomeRFHomeRF EthernetEthernet 13941394 PLCPLC 802.11 Lite802.11 Lite

Example: IP NetworkExample: IP NetworkNetwork Plug and PlayNetwork Plug and Play

DescriptionDescriptionXMLXML

DiscoveryDiscoveryDirectoryDirectorySimple discoverySimple discoveryAPIPA/DHCPAPIPA/DHCPAutoDNS/DNSAutoDNS/DNS

UsageUsageControlControlManagementManagementMonitoringMonitoringStream mgmtStream mgmtStreamingStreaming

IPIP

......

Page 18: CES 99 Craig Mundie Senior Vice President Consumer Strategy Microsoft Corporation

Web Server withWeb Server withservice discovery service discovery

Is This Affordable?Is This Affordable?

TCP/IP stackTCP/IP stackWith DNSWith DNS

25-35K bytes 386 code25-35K bytes 386 code29K gates29K gates

15-25K bytes 386 code15-25K bytes 386 code64K gates64K gates

Page 19: CES 99 Craig Mundie Senior Vice President Consumer Strategy Microsoft Corporation

Universal Plug And Play Universal Plug And Play PartnersPartners

Diamond MultimediaDiamond Multimedia

AMDAMD

CiscoCisco

AxisAxis

CompaqCompaq

National Semiconductor/CyrixNational Semiconductor/Cyrix

LexmarkLexmarkHewlett PackardHewlett Packard

ShareWaveShareWave

HoneywellHoneywell

DellDell

IntellonIntellon

AT&TAT&T EchelonEchelon

KodakKodak

IntelIntel

Toshiba America Inc.Toshiba America Inc.

HitachiHitachiFujitsu LimitedFujitsu Limited

SharpSharp

Samsung ElectronicsSamsung Electronics

3COM3COM

ATI TechnologiesATI Technologies

ConexantConexant

Texas InstrumentsTexas Instruments

Page 20: CES 99 Craig Mundie Senior Vice President Consumer Strategy Microsoft Corporation

Universal Plug And Play Universal Plug And Play DemoDemo

Digital CamerasDigital Cameras PrintingPrinting Security CamerasSecurity Cameras

Page 21: CES 99 Craig Mundie Senior Vice President Consumer Strategy Microsoft Corporation

Internet Connection SharingInternet Connection Sharing Enables a single Internet connection Enables a single Internet connection

to be used by multiple machinesto be used by multiple machines Shares a single IP address Shares a single IP address Automatically configures network Automatically configures network Connects on demandConnects on demand Users need not understand Users need not understand

network topologynetwork topology

Page 22: CES 99 Craig Mundie Senior Vice President Consumer Strategy Microsoft Corporation

Windows Home Networking Windows Home Networking This YearThis Year Broadband access to InternetBroadband access to Internet Networking without Cracking the CaseNetworking without Cracking the Case

Modems, NICs via USB and 1394, Modems, NICs via USB and 1394, Powerline CarrierPowerline Carrier

Internet sharing Internet sharing Universal Plug and PlayUniversal Plug and Play Software Developer Kits at WinHEC Software Developer Kits at WinHEC

and Windows CE DevConand Windows CE DevCon

Page 23: CES 99 Craig Mundie Senior Vice President Consumer Strategy Microsoft Corporation

Computing Everywhere,Computing Everywhere,Connecting EverythingConnecting Everything

Intelligent appliances

Smart objects

PCs

Wireless In-Between

Broadband to home

Universal Plug and PlayEverywhere

Page 24: CES 99 Craig Mundie Senior Vice President Consumer Strategy Microsoft Corporation

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