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CET-4 Week 4. Emma’s class. P 142 Passage 1. 财经商业类文章. P 142 Passage 1. - PowerPoint PPT Presentation
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CET-4 Week 4 Emma’s class
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Page 1: CET-4    Week 4

CET-4 Week 4

Emma’s class

Page 2: CET-4    Week 4

P 142 Passage 1

• 财经商业类文章

Page 3: CET-4    Week 4

P 142 Passage 1

• Is there enough oil beneath the Arctic National Wildlife Refuge (ANWR) to help secure America’s energy future ? President Bush certainly thinks so. He has argued that tapping ANWR’s oil would help ease California’s electricity crisis and provide a major boost to the country’s energy independence. But no one knows for sure how much crude oil lies buried beneath the frozen earth. With the last government survey, conducted in 1998, projecting output anywhere from 3 billion to 16 billion barrels.

Page 4: CET-4    Week 4

P 142 Passage 1

• The oil industry goes with the high end of the range, which could equal as much as 10% of U.S. consumption for as long as six years. By pumping more than 1 million barrels a day from the reserve for the next two three decades, lobbyists claim, the nation could cut back on imports equivalent to all shipments to the U.S. from Saudi Arabia. Sounds good. An oil boom would also mean a multibillion dollar windfall in tax revenues, royalties and leasing fees for Alaska and the Federal Government. Best of all, advocates of drilling say, damage to the environment would be insignificant. “We’ve never had a document case of oil rig chasing deer out onto the pack ice.” says Alaska State Representative Scott Ogan.

Page 5: CET-4    Week 4

• With the last government survey, conducted in 1998, projecting output anywhere from 3 billion to 16 billion barrels.

• The oil industry goes with the high end of the range, which could equal as much as 10% of U.S. consumption for as long as six years.

rangerange

Page 6: CET-4    Week 4

P 142 Passage 1

• The oil industry goes with the high end of the range, which could equal as much as 10% of U.S. consumption for as long as six years. By pumping more than 1 million barrels a day from the reserve for the next two three decades, lobbyists claim, the nation could cut back on imports equivalent to all shipments to the U.S. from Saudi Arabia. Sounds good. An oil boom would also mean a multibillion dollar windfall in tax revenues, royalties and leasing fees for Alaska and the Federal Government. Best of all, advocates of drilling say, damage to the environment would be insignificant. “We’ve never had a document case of oil rig chasing deer out onto the pack ice.” says Alaska State Representative Scott Ogan.

Page 7: CET-4    Week 4

P 142 Passage 1

• Not so far, say environmentalists. Sticking to the low end of government estimates, the National Resources Defense Council says there may be no more than 3.2 billion barrels of economically recoverable oil in the coastal plain of ANWR, a drop in the bucket that would do virtually nothing to ease America’s energy problems.

Page 8: CET-4    Week 4

P 142 Passage 1

• 1. What does President Bush think of tapping oil in ANWR ?

• A)It will exhaust the nation’s oil reserves. B)It will help secure the future of ANWR. C)It will help reduce the nation’s oil imports. D)It will increase America’s energy consumption.

Page 9: CET-4    Week 4

P 142 Passage 1

• 2. We learn from the second paragraph that the American oil industry.

• A)believes that drilling for oil in ANWR will produce high yields B)tends to exaggerate America’s reliance on foreign oil C)shows little interest in tapping oil in ANWR D)expects to stop oil imports from Saudi Arabia

Page 10: CET-4    Week 4

P 142 Passage 1

• 3. Those against oil drilling in ANWR argue that. •

A)it can cause serious damage to the environment B)it can do little to solve U.S. energy problems C)it will drain the oil reserves in the Alaskan region D)it will not have much commercial value

Page 11: CET-4    Week 4

P 142 Passage 1

• 4. What do the environmentalists mean by saying “Not so fast” (Line 1, Para.3)?

• A)Oil exploitation takes a long time. B)The oil drilling should be delayed. C)Don’t be too optimistic. D)Don’t expect fast returns.

Page 12: CET-4    Week 4

P 142 Passage 1

• 5. It can be learned from the passage that oil exploitation beneath ANWR’s frozen earth.

• A)remains a controversial issue B)is expected to get under way soon C)involves a lot of technological problems D)will enable the U.S. to be oil independent

Page 13: CET-4    Week 4

P 143 Passage 2

• 财经商业类文章

Page 14: CET-4    Week 4

• 1. It may be inferred from the passage that .

• A. customer service in Israel is now improving

• B. wealthy Israeli customers are hard to please

• C. the tourist industry has brought chain stores to Israel

• D. Israeli customers prefer foreign products to

domestic ones

Page 15: CET-4    Week 4

• 1. It may be inferred from the passage that .

• A. customer service in Israel is now improving

• B. wealthy Israeli customers are hard to please

• C. the tourist industry has brought chain stores to Israel

• D. Israeli customers prefer foreign products to

domestic ones

Page 16: CET-4    Week 4

• 1. It may be inferred from the passage that .

• A. customer service in Israel is now improving

• B. wealthy Israeli customers are hard to please

• C. the tourist industry has brought chain stores to Israel

• D. Israeli customers prefer foreign products to

domestic ones

推断题,留到最后再做

Page 17: CET-4    Week 4
Page 18: CET-4    Week 4

• 2. In the author’ s view , higher service standards are

impossible in Israel .

• A. if customer complaints go unnoticed by the management

• B. unless foreign companies are introduced in greater

numbers

• C. if there’s no competition among companies

• D. without strict routine training of employees

Page 19: CET-4    Week 4

• 2. In the author’ s view , higher service standards are

impossible in Israel .

• A. if customer complaints go unnoticed by the management

• B. unless foreign companies are introduced in greater

numbers

• C. if there’s no competition among companies

• D. without strict routine training of employees

Page 20: CET-4    Week 4

Para. 1• In recent years, Israeli consumers have grown more demanding

as they’ ve become wealthier and more worldly-wise. Foreign travel is a national passion ; this summer alone, one in 10 citizens will go abroad. Exposed to higher standards of service elsewhere, Israelis are returning home expecting the same. American firms have also begun arriving in large numbers. Chains such as KFC, McDonald’s and Pizza Hut are setting a new standard of customer service, using strict employee training and constant monitoring to ensure the friendliness of frontline staff. Even the American habit of telling departing customers to “Have a nice day” has caught on all over Israel. “Nobody wakes up in the morning and says, Let’s be nicer,” says Itsik Cohen, director of a consulting firm. “Nothing happens without competition.”

Page 21: CET-4    Week 4

• In recent years, Israeli consumers have grown more demanding as they’ ve become wealthier and more worldly-wise. Foreign travel is a national passion ; this summer alone, one in 10 citizens will go abroad. Exposed to higher standards of service elsewhere, Israelis are returning home expecting the same. American firms have also begun arriving in large numbers. Chains such as KFC, McDonald’s and Pizza Hut are setting a new standard of customer service, using strict employee training and constant monitoring to ensure the friendliness of frontline staff. Even the American habit of telling departing customers to “Have a nice day” has caught on all over Israel. “Nobody wakes up in the morning and says, Let’s be nicer,” says Itsik Cohen, director of a consulting firm. “Nothing happens without competition.”

现象现象

解释解释

Page 22: CET-4    Week 4

• In recent years, Israeli consumers have grown more demanding as they’ ve become wealthier and more worldly-wise. Foreign travel is a national passion ; this summer alone, one in 10 citizens will go abroad. Exposed to higher standards of service elsewhere, Israelis are returning home expecting the same. American firms have also begun arriving in large numbers. Chains such as KFC, McDonald’s and Pizza Hut are setting a new standard of customer service, using strict employee training and constant monitoring to ensure the friendliness of frontline staff. Even the American habit of telling departing customers to “Have a nice day” has caught on all over Israel. “Nobody wakes up in the morning and says, Let’s be nicer,” says Itsik Cohen, director of a consulting firm. “Nothing happens without competition.”

现象现象

解释解释

Page 23: CET-4    Week 4

• 2. In the author’ s view , higher service standards are

impossible in Israel .

• A. if customer complaints go unnoticed by the management

• B. unless foreign companies are introduced in greater

numbers

• C. if there’s no competition among companies

• D. without strict routine training of employees

Nobody wakes up in the morning and says, Let’s be nicer. Nothing happens without competition.

Page 24: CET-4    Week 4

• 2. In the author’ s view , higher service standards are

impossible in Israel .

• A. if customer complaints go unnoticed by the management

• B. unless foreign companies are introduced in greater

numbers

• C. if there’s no competition no competition among companies

• D. without strict routine training of employees

Nobody wakes up in the morning and says, Let’s be nicer. Nothing happens without competition.without competition.

Page 25: CET-4    Week 4
Page 26: CET-4    Week 4

• 3. If someone in Israel today needs a repairman in case

of a power failure .

• A. they can have it fixed in no time

• B. it’s no longer necessary to make an appointment

• C. the appointment takes only half a day to make

• D. they only have to wait half an hour at most

Page 27: CET-4    Week 4

• 3. If someone in Israel today needs a repairman in case

of a power failure .

• A. they can have it fixed in no time

• B. it’s no longer necessary to make an appointment

• C. the appointment takes only half a day to make

• D. they only have to wait half an hour at most

Page 28: CET-4    Week 4

Para. 2

• The electric company, whose monopoly may be short-lived, has suddenly stopped requiring users to wait half a day for a repairman. Now, appointments are scheduled to the half-hour.

• 3. If someone in Israel today needs a

repairman in case of a power failure .

Page 29: CET-4    Week 4

Para. 2

• The electric company, whose monopoly may be short-lived, has suddenly stopped requiring users to wait half a day for a repairman. NowNow, appointments are scheduled to the half-hour.

• 3. If someone in Israel today today needs a

repairman in case of a power failure .

Page 30: CET-4    Week 4

Para. 2

• The electric company, whose monopoly may be short-lived, has suddenly stopped requiring users to wait half a day for a repairman. NowNow, appointments are scheduled to the half-hour.

• 3. If someone in Israel today today needs a

repairman in case of a power failure .

Page 31: CET-4    Week 4

• 3. If someone in Israel today needs a repairman in case

of a power failure .

• A. they can have it fixed in no time

• B. it’s no longer necessary to make an appointment

• C. the appointment takes only half a day to make

• D. they only have to wait half an hour at most

Page 32: CET-4    Week 4
Page 33: CET-4    Week 4

• 4. The example of El Al Airlines shows that .

• A. revengeful customers are a threat to the monopoly of

enterprises

• B. an ad campaign is a way out for enterprises in financial

difficulty

• C. a good slogan has great potential for improving service

• D. staff retraining is essential for better service

Page 34: CET-4    Week 4

• 4. The example of El Al Airlines shows that .

• A. revengeful customers are a threat to the monopoly of

enterprises

• B. an ad campaign is a way out for enterprises in financial

difficulty

• C. a good slogan has great potential for improving service

• D. staff retraining is essential for better service

Page 35: CET-4    Week 4

Para. 2

• The graceless El Al Airlines, which is already at auction ( 拍卖 ), has retrained its employees to emphasize service and is boasting about the results in an ad campaign with the slogan, “You can feel the change in the air.” For the first time, praise outnumbers complaints on customer survey sheets.

Page 36: CET-4    Week 4

Para. 2

• The graceless El Al Airlines, which is already at auction ( 拍卖 ), has retrained its employees to emphasize service and is boasting about the results in an ad campaign with the slogan, “You can feel the change in the air.” For the first time, praise outnumbers complaints on customer survey sheets.

Page 37: CET-4    Week 4

• 4. The example of El Al Airlines shows that .

• A. revengeful customers are a threat to the monopoly of

enterprises

• B. an ad campaign is a way out for enterprises in financial

difficulty

• C. a good slogan has great potential for improving service

• D. staff retraining is essential for better service

Page 38: CET-4    Week 4

Para. 2

• The graceless El Al Airlines, which is already at auction ( 拍卖 ), has retrainedretrained its employees to emphasize service and is boasting about the results in an ad campaign with the slogan, “You can feel the change in the air.” For the first time, praise outnumbers complaints on customer survey sheets.

Page 39: CET-4    Week 4

Para. 2

• The graceless El Al Airlines, which is already at auction ( 拍卖 ), has retrainedretrained its employees to emphasize service and is boasting about the results in an ad campaign with the slogan, “You can feel the change in the air.” For the first time, praise outnumbers complaints on customer survey sheets.

Page 40: CET-4    Week 4

• 4. The example of El Al Airlines shows that .

• A. revengeful customers are a threat to the monopoly of

enterprises

• B. an ad campaign is a way out for enterprises in financial

difficulty

• C. a good slogan has great potential for improving service

• D. staff retraining is essential for better service

Page 41: CET-4    Week 4
Page 42: CET-4    Week 4

• 5. Why did Bezaq’ s international branch lose 40% of its market

share ?

• A. Because the rates it offered were not competitive enough.

• B. Because customers were dissatisfied with its past service.

• C. Because the service offered by its competitors was far better.

• D. Because it no longer received any support from the

government.

Page 43: CET-4    Week 4

• 5. Why did Bezaq’ s international branch lose 40% of its market

share ?

• A. Because the rates it offered were not competitive enough.

• B. Because customers were dissatisfied with its past service.

• C. Because the service offered by its competitors was far better.

• D. Because it no longer received any support from the

government.

Page 44: CET-4    Week 4

Para. 2

Privatization, or the threat of it is a motivation as well. Monopolies (垄断者) that until recently have been free to take their customers for granted now fear what Michael Perry, a marketing professor, calls “the revengeful (报复的) consumer”. When the government opened up competition with Bezaq, the phone company, its international branch lost 40% of its market share, even while offering competitive rates. Says Perry, “People wanted revenge for all the years of bad service.”

Page 45: CET-4    Week 4

Para. 2

Privatization, or the threat of it is a motivation as well. Monopolies (垄断者) that until recently have been free to take their customers for granted now fear what Michael Perry, a marketing professor, calls “the revengeful (报复的) consumer”. When the government opened up competition with Bezaq, the phone company, its international branch lost 40% of its market share, even while offering competitive rates. Says Perry, “People wanted revenge for all the years of bad service.”

Why did Bezaq’ s international branch lose 40% of its market share ?

Why did Bezaq’ s international branch lose 40% of its market share ?

Page 46: CET-4    Week 4

Para. 2

Privatization, or the threat of it is a motivation as well. Monopolies (垄断者) that until recently have been free to take their customers for granted now fear what Michael Perry, a marketing professor, calls “the revengeful revengeful (报复的) consumer”. When the government opened up competition with Bezaq, the phone company, its international branch lost 40% of its market share, even while offering competitive rates. Says Perry, “People wanted revenge revenge for all the years of bad service.”

Page 47: CET-4    Week 4

• 5. Why did Bezaq’ s international branch lose 40% of its market

share ?

• A. Because the rates it offered were not competitive enough.

• B. Because customers were dissatisfied with its past service.

• C. Because the service offered by its competitors was far better.

• D. Because it no longer received any support from the

government.

Page 48: CET-4    Week 4

• 5. Why did Bezaq’ s international branch lose 40% of its market

share ?

• A. Because the rates it offered were not competitive enough.

• B. Because customers were dissatisfied with its past service.

• C. Because the service offered by its competitors was far better.

• D. Because it no longer received any support from the

government.

Page 49: CET-4    Week 4
Page 50: CET-4    Week 4

通过做之前 4道题目,对文章有大概的了解

• Para. 1

• 由于竞争, Israel 的服务水平在提高

Page 51: CET-4    Week 4

通过做之前 4道题目,对文章有大概的了解

• Para. 1

• 由于(国外公司带来的)竞争, Israel的服务水平在提高

• Para. 2

• 举例:垄断企业改进服务• 原因:消费者不满意以前的服务,采取

“报复”行为

Page 52: CET-4    Week 4

• 1. It may be inferred from the passage that .

• A. customer service in Israel is now improving

• B. wealthy Israeli customers are hard to please

• C. the tourist industry has brought chain stores to Israel

• D. Israeli customers prefer foreign products to

domestic ones

Page 53: CET-4    Week 4

• 1. It may be inferred from the passage that .

• A. customer service in Israel is now improving

• B. wealthy Israeli customers are hard to pleasehard to please

• C. the tourist industry tourist industry has brought chain stores chain stores to Israel

• D. Israeli customers prefer foreign products foreign products to domestic

ones

Page 54: CET-4    Week 4

• In recent years, Israeli consumers have grown more demanding as they’ ve become wealthier and more worldly-wise. Foreign travel is a national passion ; this summer alone, one in 10 citizens will go abroad. Exposed to higher standards of service elsewhere, Israelis are returning home expecting the same. American firms have also begun arriving in large numbers. Chains such as KFC, McDonald’s and Pizza Hut are setting a new standard of customer service, using strict employee training and constant monitoring to ensure the friendliness of frontline staff. Even the American habit of telling departing customers to “Have a nice day” has caught on all over Israel. “Nobody wakes up in the morning and says, Let’s be nicer,” says Itsik Cohen, director of a consulting firm. “Nothing happens without competition.”

Page 55: CET-4    Week 4

• Privatization, or the threat of it , is a motivation as well.

Monopolies (垄断者) that until recently have been

free to take their customers for granted now fear what

Michael Perry, a marketing professor, calls“the

revengeful (报复的) consumer”. When the

government opened up competition with Bezaq, the

phone company, its international branch lost 40% of its

market share, even while offering competitive rates.

Says Perry,“People wanted revenge for all the years of

bad service.”

Page 56: CET-4    Week 4

• The electric company, whose monopoly may be short-

lived, has suddenly stopped requiring users to wait half

a day for a repairman. Now, appointments are

scheduled to the half-hour. The graceless El Al Airlines,

which is already at auction ( 拍卖 ), has retrained its

employees to emphasize service and is boasting about

the results in an ad campaign with the slogan, “You can

feel the change in the air.” For the first time, praise

outnumbers complaints on customer survey sheets.

Page 57: CET-4    Week 4

• 1. It may be inferred from the passage that .• A. customer service in Israel is now

improving• B. wealthy Israeli customers are hard to

please• C. the tourist industry has brought chain

stores to Israel• D. Israeli customers prefer foreign products

to domestic ones

Page 58: CET-4    Week 4

• 2. In the author’ s view , higher service standards are impossible in Israel .

• A. if customer complaints go unnoticed by the management

• B. unless foreign companies are introduced in greater numbers

• C. if there’s no competition among companies• D. without strict routine training of employees

Page 59: CET-4    Week 4

• 3. If someone in Israel today needs a repairman in case of a power failure, .

• A. they can have it fixed in no time B. it’s no longer necessary to make an appointment

• C. the appointment takes only half a day to make

• D. they only have to wait half an hour at most

Page 60: CET-4    Week 4

• 4. The example of El Al Airlines shows that .

• A. revengeful customers are a threat to the monopoly of enterprises

• B. an ad campaign is a way out for enterprises in financial difficulty

• C. a good slogan has great potential for improving service

• D. staff retraining is essential for better service

Page 61: CET-4    Week 4

• 5. Why did Bezaq’ s international branch lose 40% of its market share ?

• A. Because the rates it offered were not competitive enough.

• B. Because customers were dissatisfied with its past service.

• C. Because the service offered by its competitors was far better.

• D. Because it no longer received any support from the government.

Page 62: CET-4    Week 4

writing

Page 63: CET-4    Week 4

• It have many advantage

• A lot of disadventage

• There have some adisvatages for people...

• Also have many shortpoint

• That was many good points of online shopping

Page 64: CET-4    Week 4

• Shopping on the line is very convience

• It is convenience for us to shopping...

• Convenient adj.

• Convenience n

Page 65: CET-4    Week 4

• They have many choice

• They can choice variety goods

• Give us more choose

• If you choice shopping online

• Choose v.• 过去式: chose

• 过去分词: chosen

• 现在分词: choosing

• 第三人称单数: chooses

• Choice n Choices

Page 66: CET-4    Week 4

• In another hand, ....

• As far as I am concern

• But every coin has two side

• Every coin have two sides

• Every bright has two side

Page 67: CET-4    Week 4

• The price will lower than the normal shop

• it can less time and save money

Page 68: CET-4    Week 4

• Online shopping is always esay to be cheat by the bad gay

• We can by something we want

Page 69: CET-4    Week 4

• No Input, No Output

Page 70: CET-4    Week 4

• 背单词

• 背句型

• 背模板

It is too late !

Page 71: CET-4    Week 4

dying

Page 72: CET-4    Week 4

唯一的救命方法:背范文,默范文

Page 73: CET-4    Week 4

• Undoubtedly speaking, online shopping has many advantages. I Firstly, compared with traditional shopping, it’s very convenient. What you need to do is just clicking your mouse and waiting instead of going out by foot or driving. I Secondly, more choices than real store are another attraction to customers. II However, in spite of convenience and more choices of online shopping, we cannot turn a blind eye to its disadvantages. I Obviously, quality problem is its first disadvantage. It’s common that articles aren’t so good just as they are described online. I In addition, it’s troublesome for many customers to make a change when they are not satisfied with what they bought online.

Page 74: CET-4    Week 4

• Online Shopping• Nowadays, with the rapid development of information technology, online shopping has

gained great popularity among more and more web users. For example, it is fashionable for youngsters to purchase daily essentials on some famous website, like Taobao, EBay and Alibaba.

• Undoubtedly speaking, online shopping has many advantages. Firstly, compared with traditional shopping, it’s very convenient. What you need to do is just clicking your mouse and waiting instead of going out by foot or driving. Secondly, more choices than real store are another attraction to customers. However, in spite of convenience and more choices of online shopping, we cannot turn a blind eye to its disadvantages. Obviously, quality problem is its first disadvantage. It’s common that articles aren’t so good just as they are described online. In addition, it’s troublesome for many customers to make a change when they are not satisfied with what they bought online.

• As a college student, I like online shopping but I expected that effective measures should be taken to make it better 。 Specifically speaking, government should work out strict regulations and rules to prevent unfaithful and unlawful activities of online shop owners. Only by this way can online shopping become really safe and attractive.

Page 75: CET-4    Week 4

Homework week 4

• 《 60 天》 P 145 Passage 1

【定位,答案解析,单词本】

• 背诵 Online Shopping 范文,下周检查

• 复习单词 U 5&6


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