31
Contents
Presented by CGA [3]
Consumer
Sentiment
Business Leaders
Opinions
Measuring the
Recovery
Presented by CGA
Consumer Sentiment
Thinking about the following activities, which are you missing the most?
16%
7%
43%
9%
3%5%
7%
2%
7%
2%
Eating out Attending small
social gatherings
Visiting relatives Drinking out Attending large
social gatherings
Going to the
cinema
Shopping on the
high street
Taking public
transport
Going to the gym Shopping for food
CGA Covid Snap Survey March 2020 [5]
The Road to Recovery
Presented by CGA
The void that the closure of the traditional out of home market has created for consumers is undeniable
33% 9% 7% 27% 9% 20% 23% 19% 11% 37%
Business Class
Seekers
Carefree Dolce
Vitas
Comfortable
Sceptics
Confident
Conformists
Cost Conscious
Champions
Family Pit
Stoppers
Mainstream
Minded
Sparkling
Socialisers
Steadfast Sippers Trending
Tastemakers
+14pp -10pp -12pp +8pp -10pp +1pp +4pp = -8pp +18pp
The more engaged segments of the market will return to the market quickest
% of MATCH profile consumer who said they were likely to go out on the 4th July
Index vs average GB
Presented by CGA
The Road to Recovery
CGA MATCH powered by BrandTrack June 2020 [6]
For over two thirds of consumers safety is now the priority rather than experience
7 in 10Consumers said they would “prefer to feel safe than
to have a normal experience in a pub, bar or
restaurant”(71%)
Presented by CGA
The Road to Recovery
CGA BrandTrack June 2020 [7]
Accommodating for social distancing is a must have for consumers, whilst more invasive measures begin to put them off visiting
The top 4 measures consumers would find essential, desirable or off-putting when re-visiting the on premise
Essential Desirable Off-putting
#1Fewer tables/customers
allowed into the venueTable service
Disposable (one-use)
drinkware or cutlery
#2"Safe distance"
measurements
Reservations for seats,
booked online or via app
If COVID-19 specific medical
information had to be given
on entry
#3Extensive availability of
hand sanitizerRemote ordering via app
Temperature checks of
customers before entry
#4Staff wearing protective
equipment
Option for you to bring
your own glass
Perspex partition screens
between tables
Presented by CGA
The Road to Recovery
CGA BrandTrack June 2020 [8]
7%
12%
19%
10%
27%
15%
4% 3% 3%
Every 5
minutes or
more
Every 10
minutes
Every 15
minutes
Every 20
minutes
Every half
hour
Every hour Every 2
hours
Less than
every 2
hours
I would not
expect
regular
thorough
cleaning
3 in 4 consumers expect thorough cleaning of touchpoints at least every half an hour
How regularly would you expect thorough cleaning of the venue, such as surface cleaning and sanitising of touchpoints?
is the average expectation for
cleaning of touchpoints is
every
28 minutes
Presented by CGA
The Road to Recovery
CGA BrandTrack June 2020 [9]
61%Of consumers are
planning more thoroughly
where they are visiting
before going out
CGA BrandTrack June 2020 [10]Presented by CGA
48%Of consumers are more
likely to pre-book their
visits to bars pubs and
restaurants
CGA BrandTrack June 2020 [11]Presented by CGA
64%of GB consumers
are planning to avoid peak times
Presented by CGA CGA BrandTrack June 2020 [12]
Frequency will be hit due
to a cautious return to the
sector and
75%Of consumers are worried
about the long-term
financial
implications of COVID-19-10pp vs April 2020
CGA BrandTrack June 2020 [13]Presented by CGA
Business Leaders Opinions
Presented by CGA
While a quarter are opting for a mass re-opening, 7 in 10 operators are planning for a phased re-opening
Mass re-opening, across
the full estate
Mass re-opening, across
as much of the estate as
the government allows
A phased re-opening
We are not planning on
re-opening any time
soon
12% 13% 71% 5%
Are you planning for a mass re-opening or a phased re-opening across your estate?
Presented by CGA
The Road to Recovery
CGA Business Confidence June 2020 [15]
36% of business leaders are planning to keep some sites permanently closed
43% said there won’t be sites that
they keep permanently closed
21% are undecided
36% will be keeping a proportion
of sites closed
-10pp compared to April
+4pp compared to April
+6pp compared to April
Will there be sites that you will keep permanently closed, rather than re-open?
Presented by CGA
The Road to Recovery
CGA Business Confidence June 2020 [16]
Business leaders are focussing most on hygiene initiatives and implementing personal distancing measures across their estates
78%72%
68%65%
56%
33%
22%19% 19%
14%8%
Increased focus onhygiene initiatives
Increased space /reduced covers
Increasedcommunications
on hygieneinitiatives
Reduced capacity Reduced foodmenu items
Improved deliveryservice / dishes
Reduced drinkmenu items
More value options Sustainabilityinitiatives
Ethical initiatives Increasedtransparency ofthe supply chain
Presented by CGA
The Road to Recovery
Which of the following are you planning to implement post-lockdown?
CGA Business Confidence June 2020 [17]
Technology plays a key role but we are seeing the rise of omnichannel as operators embrace new revenue streams
Which, if any of the following additional revenue streams/initiatives are you prioritising for H2 2020 and beyond? Please select all that
apply
54%51%
41%
21%16% 15% 15% 14%
6% 5% 5% 4%
Food delivery Ordering app Click and collectapp
Drinks delivery Off premisealcohol sales
"At home" foodkits
Branded retailproducts
E-commercechannel
Online "cook-alongs" / cocktailmaking sessions
Provision ofgrocery purchase
Ready for ovenmeals
"At home" drinkkits
Presented by CGA None of the above:11%
The Road to Recovery
CGA Business Confidence June 2020 [18]
3 in 4business leaders said they expect
“A reluctance to visit city and town centres”
amongst consumers post-lockdown (75%)
Business leaders are expecting many consumers to steer clear of city centre venues
Presented by CGA
The Road to Recovery
CGA Business Confidence June 2020 [19]
50%of Business leaders expect
“An increased desire to support local” amongst
consumers post-lockdown
Many business leaders are also expecting a movement to support “local” amongst consumers post-lockdown
Presented by CGA
The Road to Recovery
CGA Business Confidence June 2020 [20]
Measuring the Recovery
Presented by CGA
£133.5bn
+3.9%
-0.4%
2019 MAT
Presented by CGA [23]
45%Of all pubs and bars in
England re-opened over
the 4th July weekendEquating to 18,227 outlets
Presented by CGA Excluding Leicester Outlet Index
19%Of consumers planned to visit a venue on the
4th JulyEquating to 9.5m consumers
(8% are very likely, 11% quite likely)
Presented by CGA CGA BrandTrack June 2020 [25]
Presented by CGA [26]
Footfall is starting to return but on Saturday was still -61% versus
the February average
The Road to Recovery
Presented by CGA [27]
The pattern is not even and in London, it is the London villages
where we are seeing footfall return
The Road to Recovery
- 45%Coffer Peach Business Tracker [28]www.cga.co.uk
The Road to Recovery
Weekend LFL sales across managed pubs, bars and restaurants were c.45% lower than the equivalent weekend last year
Ensuring guests feel safe and secure when entering a restaurant is critical to hospitality’s recovery
The Road to Recovery
www.cga.co.uk
❖ Some sites will not open so the size and shape of the market will be different
❖ The return of some consumers will take time
❖ Safety will be the prime concern for a while
❖ Footfall and sales will be slower, especially in city centres and operators will focus on new channels
❖ There is uncertainty about the financial impact of Covid-19
❖ It is going to be critical to measure the recovery
Hospitality will recover, but how quickly and will it be different?The Road to Recovery
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