create-generate-communicate

a three phase program

george nail -

create

first things first

creativity means nothing without a model.

mind mapping

Sub-Points Sub-Point

Main Point

TOPIC

Main Point

Sub-PointsSub-Point

Main Point

Sub-Points

Sub-Point

Main Point

Sub-Points

Sub-Points

leo burnett brief

convince

that

because

young adults

bud light is the best

those who drink it are cool

6 w’s – strickland design group

what do we want to accomplish?

whom are we talking to?

what do they think?

what do we need them to think?

why should they think this?

what is our message?

find the emotiononce you have found the emotion you found your connection

don’t forget sticky notes

anything counts

small things can help make BIG ideas!

how many creatives does it take to meet a deadline?

we will find out next week

don’t always do the lifting

“you build creative muscle the same way you build real muscle,“

 - tom connellan

how to grow people into self starters

while dealing with the “d” word

• use checklist

• meetings don’t always have to be in boardrooms

• encouragement always helps

• bluff

generate

don’t forget

force them to remember the main idea

find your audience

recognize talents

spell check

be clear: it’s the difference between their and there.

be quick: time is running out.

be fresh: appeal to everyone.

be strong: no room for weak words.

be careful: mistakes are not tolerated by readers.

be outspoken: fear holds a person back.

be direct: indifference never gets anything accomplished.

be remembered: what is the point if you are not?

communicate

don’t be unfaithful

stay true to your idea

audience…audience..audience

find your audience again

meet them where they go

surprise them

creativity also works in media

find new ways to express your idea

guerrillas?

c.g.ccreate-generate-communicate