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Ch. 6 Combined Notes : The Price System Price? $220 DOLCE GABBANA 6017B color 5018G Sunglasses.

Date post: 05-Jan-2016
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Page 1: Ch. 6 Combined Notes : The Price System Price? $220 DOLCE GABBANA 6017B color 5018G Sunglasses.
Page 2: Ch. 6 Combined Notes : The Price System Price? $220 DOLCE GABBANA 6017B color 5018G Sunglasses.

Ch. 6 Combined Notes : The Price System

Price?

$220DOLCE GABBANA 6017B color 5018G Sunglasses

Page 3: Ch. 6 Combined Notes : The Price System Price? $220 DOLCE GABBANA 6017B color 5018G Sunglasses.

I. Prices as Signals

A. In our society, prices are determined

by the Supply and Demand of

products.

Page 4: Ch. 6 Combined Notes : The Price System Price? $220 DOLCE GABBANA 6017B color 5018G Sunglasses.

B. Price Equilibrium > prices of products eventually reach a mid-point where supply equals demand C. this is the price where buyers and sellers have reached a compromise

Page 5: Ch. 6 Combined Notes : The Price System Price? $220 DOLCE GABBANA 6017B color 5018G Sunglasses.

REGULAR PRICE?

Hollister Boot Cut “destroyed”

Walmart Faded Glory Jeans

Vans Crespi Authentic

Shoes

55 minute massage

Page 6: Ch. 6 Combined Notes : The Price System Price? $220 DOLCE GABBANA 6017B color 5018G Sunglasses.

II. Advantages of Our Price System

A. Neutral

1. does not favor buyer or seller

2. results from competition

Blackberry launches Playbook iPad rival with 7 inch screen in time for Christmas

Page 7: Ch. 6 Combined Notes : The Price System Price? $220 DOLCE GABBANA 6017B color 5018G Sunglasses.

B. Flexible 1. depends on certain events

2. encourages change if something is not selling

Page 8: Ch. 6 Combined Notes : The Price System Price? $220 DOLCE GABBANA 6017B color 5018G Sunglasses.

C. No gov cost 1. gov stays out. Lets S & D determine price

D. Efficient system 1. everyone understands prices and will act accordingly to buy/sell or not

Page 9: Ch. 6 Combined Notes : The Price System Price? $220 DOLCE GABBANA 6017B color 5018G Sunglasses.

III. Sometimes, government will not let S & D

determine prices when they establish a…

A. Price Ceiling >> price is set by gov.

below equilibrium price

1. Results in a Shortage of product >>

not enough Supply to meet Demand

a. Example>>>

Page 10: Ch. 6 Combined Notes : The Price System Price? $220 DOLCE GABBANA 6017B color 5018G Sunglasses.

B. Price Floor >>> gov. sets a minimum

price that is above equilibrium.

1.Example : Agricultural Products

minimum wage laws

effective date

new minimum

wage

1-Jan-08 $8.00

1-Jan-07 $7.50

1-Jan-02 $6.75

1-Jan-01 $6.25

1-Mar-98 $5.75

1-Sep-97 $5.15

1-Mar-97 $5.00

1-Oct-96 $4.75

1-Jul-88 $4.25

Page 11: Ch. 6 Combined Notes : The Price System Price? $220 DOLCE GABBANA 6017B color 5018G Sunglasses.

2. Results in a Surplus of the

product>>too much supply, not

enough demand

a. Example >>>

C. Prices will not be in the middle if ….

Page 12: Ch. 6 Combined Notes : The Price System Price? $220 DOLCE GABBANA 6017B color 5018G Sunglasses.

1. the product is a loss leader >

priced below equilibrium

to attract customers

Page 13: Ch. 6 Combined Notes : The Price System Price? $220 DOLCE GABBANA 6017B color 5018G Sunglasses.

2. buyers are ignorant and can be

taken advantage

MSRP = $44,300 Invoice = $40,755

Page 14: Ch. 6 Combined Notes : The Price System Price? $220 DOLCE GABBANA 6017B color 5018G Sunglasses.

IV. Predicting Prices (4 steps) 1. mark the current equil. price 2. do the line shift 3. look at the new equil. price 4. Did price increase or decrease?

V. Example: Will Equil Price Increase or Decrease when each of the following occurs?

A. S goes up ( shift right) B. D goes down ( shift left) C. The cost of computer chips increase. As a result, computer makers must cut production of computers. D. After her official break up with Ken, sales of Barbie Dolls increased when she started seeing Blaine.


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