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Chapter 1
Economics:
The WorldAround You
Economics, 7th Edition
Boyes/Melvin
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Why Study Economics?
• To answer questions like: – Why do economies go through cycles?
– Why are some people unemployed whileothers are able to find jobs?
– Why do some jobs pay so much more thanother jobs?
– Why do some businesses succeed andothers fail?
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Why Study Economics? (Continued)
• More questions: – Why do some people have to live on welfare?
– Why are some nations richer than others?
– Why is health care so expensive?
– What determines the prices of things?
– What is the value of an education?
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What is Economics?
• Economics is a social science. – Economists study how individuals make
decisions about:
• Working and hiring
• Buying consumer goods and services• Producing goods and services for sale
• Building factories, equipment, and tools
• Building and buying houses
• Setting prices and reacting to them
• Coordinating activities in the economy
• Importing goods
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What is Economics? (Continued)
• Economics is form of applied logic (reasoning). – Economists study the reasoning that drives economic
decisions and outcomes.
– One might think of economics as the study ofunintended consequences.
– Understanding causes and effects is critical to:• understanding the ultimate consequences of economic
events and
• effective and responsible policy making.
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Definition of Economics
• Economics is the study of how scarceresources are allocated amongunlimited wants.
• To understand this definition, we mustexamine the concepts of scarcity,economic choice, and rational
self-interest.
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Human Nature and Reality
• People have unlimited wants.• People have limited resources to acquire
the things they want.
• As a result, they must make choices.• Choices involve pursuing some things
while forgoing others.
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Scarcity, Goods and Bads
• An item that costs something is called scarce. – Anything with a price on it is called an
economic good—these include goods andservices.
– A free good is a good for which there is no scarcity.• An economic bad is anything you want to get
rid of (pollution, disease, garbage)
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Clarifying Concepts
• Scarcity means that not enough is availablefor free.
• A shortage occurs when not enough isavailable at the current price. A shortage is
a problem of price .• Poverty occurs when the goods are scarce,
and those who need them do not have the
income to obtain them. Poverty is a problem of income .
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Goods to Produce Goods
• Resources are the elements needed toproduce goods. Resources are also called
– factors of production
– inputs
• They are: – Land (includes natural resources)
– Labor (physical and intellectual services of people)
– Capital (plant, machinery, equipment used inproduction)
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Resources in Production
Producersof Goods
ResourceSuppliers
land
labor
capital
rent
wages
interest
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Scarcity and Choice
• Scarcity necessitates making choices.
Economics is the study of how people choose
to use their resources in attempts to satisfy
their unlimited wants.
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Rational Self-Interest
• Economists believe that people choose optionsthat give them the greatest satisfaction.
• This means that people: – use all available time and information,
– weigh the costs and benefits of all available alternatives, – and choose the alternative that they believe will bring them the
most benefit at the lowest cost. This is the alternative that theybelieve will bring them the most satisfaction.
• This does not mean that people are innatelyselfish. Self-interest is not greed.
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Limits to Rationality
• Depends upon – Information available (and/or its cost)
– Ability to process the information
– Your perception of what constitutes your ―best
interests‖
• This leads to the theory of bounded rationality.
• In practice, this means that people comparecosts and benefits to make a decision.
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Implications
• People weigh the costs and benefits of variousalternatives, choosing the alternative that makes
them best off. – This behavior is called “economic decision making”.
• Costs and benefits are sometimes referred to asnegative and positive incentives. Henceincentives matter.
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Positive vs. Normative Economics
• Positive Economics – Focuses on “what is”.
– Analyzes actual, measurable outcomes.
– Does not impose value judgments, person feelings
or convictions. – Positive economics is economics as a science.
• Normative Economics
– Focuses on what someone thinks “ought to be”
or “should be”.
– Makes ethical judgments—value judgments.
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Common Analytical Mistakes(Logical Fallacies)
• Fallacy of Composition
– The mistaken assumption that what is true of a part is also trueof the whole.
• Association is not Causation
– The mistaken assumption that because two events occurtogether, one must cause the other. Also given as ―correlation is
not causation‖.
• Violation of Ceteris Paribus
– Ceteris Paribus: Latin for “all else equal”. – This occurs when one attempts to analyze the effect of one thing
while holding everything else constant, when in fact other thingshave changed.
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Micro vs. Macro
• Microeconomics – Studies the economy at the level of individual
consumers, workers, firms, goods, and markets
• Macroeconomics – Studies the economy at the aggregate level, at the
level of the economy as a whole.
– Examines total consumer behavior, total employment,
total production, total sales, etc.