Date post: | 12-Aug-2015 |
Category: |
Marketing |
Upload: | sameer-mathur |
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The Role of MarketingCommunications
Marketing communications are the means by which firms attempt to inform, Persuade, and remind consumers (directly or indirectly) about the products and brands that they sell.
Brand EquityA brand is a logo, symbol, or name
associated with a product. The impact that a brand has on consumer purchases or perceptions about a product is known as brand equity.