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Ch17 how can companies exploit the potential of public relations and publicity

Date post:	11-Aug-2015
Category:	Marketing
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counselling functions

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10

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Page 1: Ch17 how can companies exploit the potential of public relations and publicity

Page 2: Ch17 how can companies exploit the potential of public relations and publicity

Press Relations Product Publicity Corporate communications Lobbying Counselling

Functions

Page 3: Ch17 how can companies exploit the potential of public relations and publicity

Press Relations

Page 4: Ch17 how can companies exploit the potential of public relations and publicity

ProductPublicity

Page 5: Ch17 how can companies exploit the potential of public relations and publicity

CorporateCommunications

Page 6: Ch17 how can companies exploit the potential of public relations and publicity

Page 7: Ch17 how can companies exploit the potential of public relations and publicity

Page 8: Ch17 how can companies exploit the potential of public relations and publicity

Major Decisions

Establishing Objectives Choosing Messages and

Vehicles Implementing the Plan, and

Evaluating the Results.

Page 9: Ch17 how can companies exploit the potential of public relations and publicity

Page 10: Ch17 how can companies exploit the potential of public relations and publicity

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Ch17 how can companies exploit the potential of public relations and publicity