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Events And Experiences
| Date post: | 12-Aug-2015 |
| Category: |
Marketing |
| Upload: | sameer-mathur |
| View: | 37 times |
| Download: | 4 times |
Events AndExperiences
ExperienceAtmosphere
BrandSalience
ReinforceBrand Image
Commitment to Society
EnhanceCorporate Image
EvokeFeelings
Entertain Key Clients
MerchandisingOpportunities
Major Sponsorship Decisions
Choosing EventsDesigning Sponsorship ProgramsMeasuring Sponsorship ActivitiesCreating Experiences
Measuring SponsorshipActivities
1.Supply-side Method2.Demand-side Method
Created by Vignaesh Muthukumaar,
IIT Kanpur, during an internship with
Prof. Sameer Mathur, IIM Lucknow,
www.iiminternship.com
