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Ch17 what are the guidelines for effective brand-building events and experiences

Date post:	12-Aug-2015
Category:	Marketing
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15

Events And Experiences

Transcript

Events AndExperiences

ExperienceAtmosphere

BrandSalience

ReinforceBrand Image

Commitment to Society

EnhanceCorporate Image

EvokeFeelings

Entertain Key Clients

MerchandisingOpportunities

Major Sponsorship Decisions

Choosing EventsDesigning Sponsorship ProgramsMeasuring Sponsorship ActivitiesCreating Experiences

Measuring SponsorshipActivities

1.Supply-side Method2.Demand-side Method

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