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Coastal RivalryChapter 7
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Endof the Gol
den
Age As the popularity of Hip Hop grew, the more it began to spread
across the nation.
Eventually, two dominant regions of the genre emerged:The
East Coast (New York) and The West (California).
By the end of the 80s, the East was dominant with acts such as
Ice-T, MC Hammer, N.W.A. and The D.O.C.
Also around this time, Hip Hop had begun to leave the roots of
Reggae, Jazz and Poetry for something new, edgy, and Non-
commercial (fornow)
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Gangsta Rap
By the late 80s, new rappers emerged on the scenes of Compton, The
Bronx, and South LA with life stories of poverty and gang life.
The new violent lyrics were appealing
due to their edgy sound. The race wason for Record companies to capitalize
on the new rap style.
However, with the lyrics of gangs comesthe violence of gangs. Soon, the
Companies of the coasts began a
rivalry that would be the bloodiest in Hip Hop History
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East Coast
In 1991, Tim Dog released a diss trackaimed at
Compton artists (Primarily N.W.A.).
The track displayedEastern annoyances at the
Wests new attention and popularity.
The rise of popular Hip Hop in the
West was seen as an attack on the
genre due to its birth in New York.
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November 30, 1994 OnNovember 30, 1994, West Coast rapperTupac
Shakurwas shot 5 times in the lobby of a New York
recording stu
dio
Tupac publicly accused Biggie and Puff (ultimately
the East) for the attempt on his life.
After this, Tupac and Biggie began a diss war
(B.I.G.s Who shot ya? / Tupacs Hit em up)
that soon became the center of the Coastal Rivalry.
By 1995, the Coastal Rivalry had become violent
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Rivalry goes to the Med
ia At the 1995 Source Awards, Knight stated,
Any artist out there that want to be an artist andstay a star, and dont have to worry about the executive producer trying
to be all in the videos, on the records and dancing, come to Death Row!
This was a direct attack on P, who tended tobless others workwithhis presence
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Throughout the remainder of the award show:
P publicly denied the coastal rivalry (total
BS) Snoop & Dr. Dre were booed by the
Yankee crowd.
Snoop responded, The East Coast aint
got no love for Dr. Dre and Snoop Dogg andDeath Row?!
A friend of Knights was fatally shotoutside. Knight accused P, and later
brought the Easts biggest rival to DeathRow Records by paying his $1.4 millionbail. Tupac was now the Wests mostpowerful weapon against P.
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Capitalizing o
nthe feu
d
Throughout 1996, Death Row and Bad Boy Recordsincreased tensions by releasing music videosfeaturing prominent acts wreaking havoc on the rival
coasts skyline. With the rivalry beginning to heat up, news media
coverage began to spike a public interest in coastalrecord labels.Fans of certain acts began to associatethemselves with eitherEast or West, and wouldpurchase the releases of their coast.
The media dubbed this a Coastal Rap War, andbegan to report on the events nightly.
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Taking advantage of the sales increase, Death Row Recordsbegan rapidly releasing diss tracks by 2Pac aimed at variousEastern rappers:
B.I.G.
Mobb Deep
Chino XL
Da Brat
The Fugees
Nas
LL Cool J
Jay-Z
By doing this, 2Pac hadnow replaced Death Row as the imageof the West and had become a powerhouse in commercial HipHop. By forging a career on commercial hate, 2Pac had put hislife on the line
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Endof the feu
d
On March 1996, during the Soul Train Awards,
entourages of Bad Boy and Death Row records
began
an
armed
stand
off in
the parking lot
.The so
-
calledCuban Missile Crisis of Hip Hop revealed
that the rivalry had gone too far anda change in
media attention and record productionneeded to
occur. But not before it was too late
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September 7, 1996 2Pac, Knight, Trey Lane and several Bloodbody guards were
in a casino in vegas when Lane recognized a Crip who had
stolen his Death Row medallion months before; A brawl broke
out at 8:45pm whenShakur threw the first punch.
As the cops arrived, the Death Row crew had left in a caravan ofluxury vehicles for a Blood hangout called Club 662.
The caravan stopped at a light around 11:17pm on a street
crowded with tourists. Shakur began flirting with a car full of girls
to the left of the BMW when a white Cadillac emerged on its
right. Shots were fired at the BMW andShakur was hit 4 times inthe chest. The Cadillac dissapeared into the night.
2Pac was rushed to a hospital were after being revived several
times, his mother requested he be put to rest.Sixdays later, the
West coast symbol haddied
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March 1997 Immediately after the death of 2Pac, rumors circulated that theEast had something to do with it; Primarily B.I.G. and P Diddy.
In an attempt to cool coastal tension, Biggie attended the 11thAnnual Soul Train Awards in 97 (in LA) and asked the crowd,
Whats up Cali? (They con
tin
ued
to boo through the remaind
erof the show.Especially during Biggies stage time.)
Around 12:35am, fire marshals closeddown the afterparty dueto overcrowding. The East coast Bad Boys piled into two rentedBlack and Green GMC Suburbans.
While at a red light, a man approached Biggies vehicle and
Biggie rolleddown the window (believing it to be a fan). Then, aBlack Chevrolet Suburban pulled up next to him and shot himseveral times in the chest.
P rushed his friend to a hospital, but Biggie was dead uponarrival
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Resolve of feud
In 1997, a group of rappers including Snoop Dogg,Bizzy Bone, and Doug E. Fresh met
Louis Farrakhan
(Leader of the Nation of Islam)
and pledged to forgive any slights
related to the rivalry and/ordeaths
of 2Pac and Biggie.
Eventually, Death Rows artists left the label to
pursue careers on their own anda lawsuit was filedby Shakurs mother against the company forcheating her son out of millions.
These factors, followed by Knights arrest in 97,destroyed the West coast Hip Hop scene.
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Aftermath With the fall of West Coast organized Hip Hop, the East hadbecome dominant again. However, due to the murders of 2Pac
and Biggie, the public began to blacklist Hip Hop and view it as
an unnecessary and violent music genre.
Because of this, the sales of Hip Hop record
s rapid
lyd
eclin
ed
on both coasts, making neither side the winner. In the end, Hip
Hops culture and spirit ended up being the loser of this war.
Through the remainder of the 90s several Eastern rappers
attempted to increase the sales of Hip Hop. However, none
were successful (not even the almighty P Diddy).
It became apparent that the only way to save Hip Hop in the
new millennium would be to keep rivalries from escalating to
the extremes of the Coast War and to revitalize and
innovate the genre.A new sound and style was needed, the
next generation of Hip Hop needed a voice
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Here comes the New Age Rap
(Chapter 8)