TXMD 3170 – Display Final SummaryCharlotte Bunting

1. Attach a photo of your final display.

Good Vibe Tribe

“Athletic wear with a purpose”Charlotte Bunting, Bethany Cardente, Mattie Winfree

2. Provide a 2-3 sentence paragraph summarizing the main/key selling points of your brand (i.e. target market success, trend effectively communicated, brand successfully conveyed, etc.).

The target market of my brand is a young woman preferably in her mid to upper twenties and possibly a little older. She enjoys being active in any ways that she can, which include but are not limited to: yoga, walking her dogs and running. The Good Vibe Tribe is an eco-friendly company based out of California that uses recycled water bottles to create our leggings. Our main goals are to create an athletic line that not only make our tribe of women feel good, but makes mother nature feel better.

3. What was the primary element(s) of design used? What was the primary principle(s) of design used?

The purpose of our display is to attract our customers to purchase from an eco-friendly brand that not only stands out to the environment but stands out while they are wearing the product as well. We used a promotional window display and altered our lighting to where it was spotlighted on our darker outfits so that the balance of light and dark was correct. Flood lighting is available in the display case but we moved a few of the fixtures around so that it spotlighted specific mannequins and areas throughout the display. Crates were incorporated for the back mannequins for a platform and elevation feature. When it came to props, we used mannequins, crates and antler wreaths to hang extra leggings and tops for shoppers to see while in the store. The mannequins are our functional props, the crates are structural and the wreaths can go hand in hand with structural and decorative props. Our mannequins are headless which creates no distinct personality for the shopper which makes them believe that anyone can wear the merchandise. The principles of design that we used were balance and repetition. Symmetrical balance was used with the mannequins; we used four and made sure that the back two were both equally as tall on the boxes while the front two were the same length from the window. We used repetition by ensuring that there were sunflowers in each corner and that the mannequins flowed with deviation. We also used not only rhythm but also variety. The way the mannequins flow across the display give a feeling of organized movement but with rhythm, you always need variety. The different elements we used to display the clothing instead of solely using the mannequins give this display variation.

4. Reflect on how this project will contribute to your future career.

This project will not only contribute to my future career by allowing me to create a visual display, but also by working with a group and combining ideas to create something better. For what I want to do with my career, I plan on being hands on with a company and would love to do their merchandising and displays so this was fun to practice and make something from my own ideas. Where I work now, we usually have some structure and direction with what we do for our displays, so for me to get creative with my own ideas definitely benefitted me. Along with this, working with two other girls was beneficial too. Anytime you work with a group it can be difficult to get ideas straight and all agree on one thing, and in our case we all have somewhat different styles so it was challenging at first to create a cohesive display. No matter where I work or what I do, I will have to work with others and brainstorm with others so this was a big aspect and learning opportunity in this project.

5. On a scale of 1 – 5, with 5 being the most effective, how effectively did your group work together?

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6. On a scale of 1 – 5, with 5 being the most effective, how well did you group communicate?

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