Date post: | 09-Apr-2018 |
Category: |
Documents |
Upload: | sanket-ghugare |
View: | 222 times |
Download: | 0 times |
of 18
8/7/2019 Chain of Indian Restaurants in China
1/18
8/7/2019 Chain of Indian Restaurants in China
2/18
Agenda
Executive Summary
Market Opportunities Summary
Marketing Strategy Marketing Mix 4 Ps
Sales Forecast
Review and Control
8/7/2019 Chain of Indian Restaurants in China
3/18
Executive Summary
Exotic India is a chic, exciting Indian Restaurant offering culinaryexcellence and a friendly personal service that turns first time clients intoregular patrons.
Mission:
We aim to offer you a memorable and unique dining experienceand we are sure that the warm hospitality of our staff will make you feelright at home.
The heart of our philosophy is to provide you with mouth watering,authentic and sophisticated Indian cuisine with a real sense of finessewhich stands out from the rest.
Exotic Indias team of talented chefs use only the finest ingredientsand insist on traditional cooking methods to bring out the authenticflavour of each dish.
It features both classic and contemporary delicacies of the Indian subcontinent.
8/7/2019 Chain of Indian Restaurants in China
4/18
Executive Summary
Exotic Indias cooking balances flavour with healthy cuisine, using minimal
oils, butters and creams.
As the perfect complement to your meal Exotic India presents an
extensive wine list hand selected from the finest vintages by the
proprietors.
The restaurant's dcor is a delightful fusion of vintage Indian styling,
combined with contemporary western finishes. The unique, harmonious
and peaceful ambience makes a long lasting impression as soon as you
enter the restaurant.
Exotic India's spacious dining area makes it the ideal venue for
social, private and corporate functions.
We look forward to seeing you soon at Exotic India,An Indian
restaurant with a difference!
8/7/2019 Chain of Indian Restaurants in China
5/18
Logo
8/7/2019 Chain of Indian Restaurants in China
6/18
Marketing Opportunities Summary
Market Overview
Global Players like McDonalds, Pizza Hut, KFC
Chain of Traditionally operating players
Indian Restaurants like Taj Pavilion, Ganges
Behavioral factors
The Chinese tend to visit restaurants once a week or fortnight
Prefer heavy Breakfast, light lunch & full dinner
Value freshness of ingredients, taste and hygiene
Demographic factors: Urban: 42.3% (2010) 562,000,000
Rural: 57.7% (2010) 767,000,000
Rising Urban & High Income Population
8/7/2019 Chain of Indian Restaurants in China
7/18
8/7/2019 Chain of Indian Restaurants in China
8/18
Marketing Mix
Product
Ambience reflecting Indian culture and traditions
Well trained staff providing service by the mantra of Atithi
Devo Bhava A menu consisting of varied delicacies from all parts of
India, Buffet and Ala carte
8/7/2019 Chain of Indian Restaurants in China
9/18
8/7/2019 Chain of Indian Restaurants in China
10/18
8/7/2019 Chain of Indian Restaurants in China
11/18
Marketing Mix
Promotion
Campaigns including TVCs featuring a prominent
Chinese Personality in Indian attire
Campaigns for Print media and magazines,
Internet marketing, etc..
Special Theme dinners on auspicious occasions
like Chinese festivals E-newsletters, emails
8/7/2019 Chain of Indian Restaurants in China
12/18
Sales Forecast
-
10.00
20.00
30.00
40.00
50.00
60.00
70.00
Low End Mid End High End Superior/5 Star
6.0014.00
30.00
65.00
Customer Spendings
8/7/2019 Chain of Indian Restaurants in China
13/18
Sales Forecast
Monday :
Lunch: 60 Dinner: 40 Parcel: 40
Tuesday
Lunch: 80 Dinner: 50 Parcel: 30
Wednesday Lunch: 80 Dinner: 50 Parcel: 30
Thursday
Lunch: 80 Dinner: 50 Parcel: 30
Friday
Lunch: 80 Dinner: 60 Parcel: 25
Saturday
Lunch: 50 Dinner: 90 Parcel: 15
Sunday
Lunch: 50 Dinner: 80 Parcel: 20
8/7/2019 Chain of Indian Restaurants in China
14/18
Sales Forecast
-
0.50
1.00
1.50
2.00
2.50
.00
Year 1 Year 2 Year Year 4 Year 5
Total Sales 0.70 0.91 1. 7 1.77 2.66
0.700.91
1. 7
1.77
2.66
Total Sales in Millions
8/7/2019 Chain of Indian Restaurants in China
15/18
USP and Key Features
USP is the combination of Exotic Indian cuisine and
the unique Indian style dcor providing a serene ambience
8/7/2019 Chain of Indian Restaurants in China
16/18
8/7/2019 Chain of Indian Restaurants in China
17/18
Review & Control
Obtain feedback from customers and refine
the offerings.
Consult the F & B analysts, Hospitality
magazines and world class chefs
8/7/2019 Chain of Indian Restaurants in China
18/18