challenge the world

Give Trout a Chance!

challenge the world WHY

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challenge the world WHO

…… …

challenge the world HOW

…… …

challenge the world

SupportingNGO

Personal Catch

Total Catch

Leader Board

Sponsor Retailer

Actual River Fishing Spot

challenge the world

Round 1- Fall 2013• 10 days• 42,000 virtual trout caught • 42,000 real trout stocked in Bulgarian rivers• >7,000 FB players• 10min average time per user spent ingame • >4 800 new fans for Lidl Bulgaria FB page• >70,000 impressions

RESULTS

Round 2 – Spring 2014• 15 days• 67,917 virtual trout caught • 70,000 real trout stocked in Bulgarian rivers• 9,779 FB players

challenge the world