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Challenges and Opportunities for Ayurveda Products Dr.S.Sajikumar Chairman & Managing Director Dhathri Ayurveda
| Date post: | 14-Dec-2014 |
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Business |
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Challenges and Opportunities for Ayurveda Products
Dr.S.SajikumarChairman & Managing Director
Dhathri Ayurveda
Agenda
• Overview• GROW Framework• MED Factors
Overview
• Global herbal product market US$ 80 billion.• To grow to US$ 5 trillion by 2050• India’s Ayurveda Industry value US$ 2 billion• 30 plus product companies with over US$ 1
million turnover• Kerala’s contribution about US$ 200 million
Challenges: GROW factors
GROW Factors - Globalization
“The foremost challenge is to make Ayurveda a globally accepted medicinal system”
GROW Factors - Responsible business
“Holistic quality, efficacy and effectiveness guidelines to befit Ayurveda’s holistic approach”
GROW Factors - Organizational approach
“Answer lies in brand development and marketing”
GROW Factors - Wealth sharing
“Corporate social responsibility, the new core competence for the industry”
Opportunities: MED drivers
MED Drivers
Market Segmentation
MED Drivers
Economies of One
MED Drivers
Digital health business
