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February 2012 IxDA | Challenging conventional thinking John Waterworth UX Consultant, Foolproof
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February 2012
IxDA | Challenging conventional thinking
John Waterworth UX Consultant, Foolproof
IntroductionConventional wisdom
2© 2012 Foolproof Limited
“Faced with the choice between changing one’s mind and proving that there is no need to … almost everyone gets busy on the proof.”
J K Galbraith
The Affluent Society, 1958
Constraining possibilities
Discov
er DefineDev
elop Deliver
Introduction
3© 2012 Foolproof Limited
designcouncil.org.uk/designprocess
Constraining possibilities
Discov
er DefineDev
elop Deliver
Introduction
4© 2012 Foolproof Limited
Constraining possibilities
Develo
p Deliver
Introduction
5© 2012 Foolproof Limited
Use design not to craft a solution but to explore what could be
design-interactions.rca.ac.uk
dunneandraby.co.uk
Anthony Dunne: Crafting Design Speculations
Talks
6© 2012 Foolproof Limited
Use design not to craft a solution but to explore what could be
design-interactions.rca.ac.uk
dunneandraby.co.uk
Anthony Dunne: Crafting Design Speculations
Talks
7© 2012 Foolproof Limited
Use design not to craft a solution but to explore what could be
design-interactions.rca.ac.uk
dunneandraby.co.uk
Anthony Dunne: Crafting Design Speculations
Talks
8© 2012 Foolproof Limited
Use design not to craft a solution but to explore what could be
design-interactions.rca.ac.uk
dunneandraby.co.uk
Anthony Dunne: Crafting Design Speculations
Talks
9© 2012 Foolproof Limited
Guide book for a new mobile phone
Designed to make a modern smartphone accessible to older people
vitaminsdesign.com
Adrian Westaway: Bananas, Technology, and Magic
Talks
10© 2012 Foolproof Limited
Guide book for a new mobile phone
Designed to make a modern smartphone accessible to older people
vitaminsdesign.com
Adrian Westaway: Bananas, Technology, and Magic
Talks
11© 2012 Foolproof Limited
Guide book for a new mobile phone
Designed to make a modern smartphone accessible to older people
vitaminsdesign.com
Adrian Westaway: Bananas, Technology, and Magic
Talks
12© 2012 Foolproof Limited
Guide book for a new mobile phone
Designed to make a modern smartphone accessible to older people
vitaminsdesign.com
Adrian Westaway: Bananas, Technology, and Magic
Talks
13© 2012 Foolproof Limited
Guide book for a new mobile phone
Designed to make a modern smartphone accessible to older people
vitaminsdesign.com
Adrian Westaway: Bananas, Technology, and Magic
Talks
14© 2012 Foolproof Limited
Conclusion
Sounds great, but what can I do?
15© 2012 Foolproof Limited
Thought experiments
Stories
Luke Williams: The Disruptive Age
Conclusion
PredictionForecasting trends and watching for competitors
Provocation Intentionally disruptive what if? or why not? question
VS
AttributesInteraction/serviceProductPrice
DisruptInvertDenyScale
+
16© 2012 Foolproof Limited
disruptive-thinking.com
mashable.com/author/luke-williams/
Stories
Stories are the best way to think about and communicate what has been, what is now and what could be.
Explain your disruptive idea
We listen to stories when we won’t listen to facts
Stories make the abstract concrete
The shortest and simplest explanation of a complex idea is almost always a story
Stories can contrast the past, present and future stories to emphasise the impact and opportunity
Learn
Listen to the best leaders you know
Conclusion
17© 2012 Foolproof Limited
simpleandusable.com
Contact
FoolproofHarella House90-98 Goswell RoadLondonEC1V 7DF
+44 (0)20 733 6700
www.foolproof.co.uk
John Waterworth UX Consultant
