Challenging the dogma’s

by D/DOCK

100 years ago,

when i was a childmy family had a building company........

........we had a long shed in the gardenwith many compartments.....where where stored all the materialstaken from demolitions:roof tiles, iron pipes, wooden beams, window frames etc.

100 years ago,

when i was a childmy family had a building company........

........we had a long shed in the gardenwith many compartments.....where where stored all the materialstaken from demolitions:roof tiles, iron pipes, wooden beams, window frames etc.

Little Francesco....

When a building where demolished

you could see men on the roofdismounting the tiles......

and way down to the ground

everything was going to be re used !

When a building where demolished

you could see men on the roofdismounting the tiles......

and way down to the ground

everything was going to be re used !

When a product broke,

was always possible to have it repairedin one shop in the neighborhood

with reasonable cost

When a product broke,

was always possible to have it repairedin one shop in the neighborhood

with reasonable cost

Our generation is

grown in an environmentwhere the products are designed

and built in thousands by industriesand we don’t have any relation with their production

Our generation is

grown in an environmentwhere the products are designed

and built in thousands by industriesand we don’t have any relation with their production

What if we could make every productby ourselvesmay be at home?

What if we could make every productby ourselvesmay be at home?

20 Years ago : Personal Factory Town20 Years ago : Personal Factory Town

Domus Academy -Aldo Cibic Team 1994/95

Moses breaking the Tables of the Law : Gustave Dore’

CHALLENGE

DOGMAS

CHALLENGE

DOGMAS

WHY the mission of the industry is to produce

more and more products of the same kind ?

WHY the mission of an economy is to increase

day by day its richness?

WHY we are surrounded by a world of products

we can only use but can’t manipulate ourselves?

But three factors will change this DOGMAS:

THE INTERNET

THE LO-BAL CULTURE

THE 3D PRINT TECHNOLOGY

But three factors will change this DOGMAS:

THE INTERNET

THE LO-BAL CULTURE

THE 3D PRINT TECHNOLOGY

The Internet has made possible to communicateworldwide in real time.

The Social Network, allows the

existence of multi-national communities, and the share of knowledge and innovation.

The Internet made obsoletemany in-between activities,making possible for a producer to reach the market directlyworldwide via web shops.

The LO-BAL culture

NO MORE LIKE A CASTLE BUT LIKE AN ABBEY

THE NEW ECONOMIC CHALLENGE WILL BE BASED ON TRUST RESPONSIBILITY AND SUSTAINABILITY

EVERY ECONOMICAL ACTION IMPLICATES SOCIAL AND POLITICAL ISSUES

THINKING LOCAL AND ACTING GLOBAL WILL ALLOW MORE ATTENTION TO OUR ENVIRONMENT AND FREE SHARING OF INNOVATION AND DEVELOPMENT

A 0KM ECONOMY IS CHEAPER AND BETTER TO CONTROL FOR THE PEOPLE AND BASED ON TRUST

12

34

The LO-BAL culture

The advent of the 3D print technology will have the same impact on our society, as the industrial revolution on the

pre-industrial one.

3D print allows one off production, industrial precision, no tooling, and digital transfer of information.

It’s exponential development will allow to

produce almost everything from a local base,adding nano-technology, and DNA based

materials which will open the way to self performing products.

The 3D Print Technology

The 3D Print Personal Factory

The 3D Print Technology

steel 3d printer

fabric 3d printed

RVS 3d print

The 4D Print Technology & Nanotechnology

liver tissue printed

skull printed facial prothesis

bionic hear

The Bio 3D

What is the future of production?

DISTRIBUTORS

WEB SHOP

TODAY

PRODUCTION

(THOUSANDS)

INDUSTRY

SHOPS

DESIGNER

INTERN

DESIGNER

DESIGN

TOOLING

PRODUCTION

DISTRIBUTION

USE

POST PRODUCTION

strategyconceptdesigndesign developmentetc.

CAD-Camacquiring materialmoldingtool settingetc. production(in multiples)

assemblypackagingetc.

marketingwholesales / saleslogisticsetc.

purchaseuse

wastedisassemblyre userecycleetc.

DESIGNER

INDUSTRY

SELLERS

PEOPLE

INDUSTRY

TODAY :THE INDUSTRIAL PRODUCTION PROCESS

€

€

€

€

WEB SHOP

WEB SHOP

TODAY :PRO-D-ESIGNERS &

SHAPEWAYS

PRODUCTION

(ONES OFF)

OWN LAB

DIGITAL FILE

PRODUCTION

(ONES OFF)

HYPER-LAB

TOMORRO

W

INDUSTRY

DESIGNER

LOCAL

HYPER-LAB

WE

B

SHARE

INNOVATION

GLOBAL

SHARE

INNOVATION

INDUSTRY

LOCAL

BUY REPAIRTRAINING

PRODUCE

TRAIN

REPAIRHYPER-LAB

PEOPLE

DEVELOP

PRODUCTSWE

B

HYPER-LAB

PRE INDUSTRIAL

SOCIETY

=

STANDARD COMPONENTS

EXISTING ARTIFACTS

LOCALLY AVAILABLEUSED WORLDWIDE

ARTIFACTS

POST INDUSTRIAL SOCIETY

(LO-BAL)

+ @

+=

STANDARD COMPONENTS

PRIMARY MATERIALS

EXISTING ARTIFACTSUSED WORLDWIDE

(INDUSTRY)

ARTIFACTSLOCAL 3D MANUFACTURING

HYPER-LABS

DIGITAL ACCESS TO PRODUCTS

AND SHARE OF KNOWLEDGE

AND INNOVATION

What is the new life of products?

HYPER-LABS

PRO-D-ESIGNERS

NEW ARTESANS

FURNIFY

OR OTHERS

INDUSTRY

NEW

> %

FILE

< %

RE USED

< %

RE PAIRED

< %

LO-

BAL

CO-

CREATION

INNOVATIONSUPPORTAND FACILITATION 3D FILE

< %

RENOVATIO

N

NEW

PRODUCTI

ON

Thank you!www.ddock.com