Chalo Celebrate Kare

Century Ply

Campaign duration: October - December, 2013

Plywood Brand = Not exciting enough to a common man!

Why is it not exciting?

No Brand attachment

No emotional connection between the brand and the user

Our Challenge

To bring CenturyPly closer to the consumers in their day to day life and build an emotional bond with them

Secondary objective – Strengthening the positioning of the tag line!

The insight

India is a multi-cultured country and known to be a country of festivals

Therefore, we hopped on to this opportunity…

…and celebrated the spirit of festive seasons with a grand social campaign

We covered Durga puja, Diwali, Christmas and New year

A photo-contest application was built and hosted on Facebook where users had to capture the ‘Sab Sahe Mast Rahe’ spirit of the festival season and share them with us!

We also posted entries submitted by users to the page to encourage participation!

Thus, we were able to build a bond with the users with the amazing response we received

• 650+ shared their moments of Sab Sahe Mast Rahe with us

• Reached 78, 041 users organically in a month

• 107,002 organic impressions in a month

• Reached 499270 people on Twitter in a day

• 844 direct brand mentions

• 112 new people followed us during the activity

• 300 pictures received in just one day!

First Twitpic Contest in India with such a remarkable response

Connect with me on

Varun Kumar Rai Be Simple, Be Smart, Be Nice!

http://www.slideshare.net/varunrai4

https://www.facebook.com/officialvarunrai in.linkedin.com/in/varunkumarrai/

@varunkrai

Chalo Celebrate Kare

Century Ply

Thank you!