CHAMBER CASTING
PRESENTATION
Customer Needs Analysis Recap
Promote Your Key Strengths To Key Audiences to Optimize Success
• Men 25+
• Women 25+
• Families
Comcast Spotlight is the source for Cable Television Advertising in the Pittsburgh and Central PA
Markets. We reach Comcast, Verizon, Armstrong and Atlantic Broadband households, which
represents 98% of cable households and 67% of all TV homes in the market. Advertising
opportunities are available on over 50 cable networks, each of which is programmed to reach a
specific target demographic to efficiently and effectively utilize your marketing dollars. Cable
advertising is cost effective, providing marketing solutions to all types of businesses. Cable TV
offer the ability to geographically, demographically and psycho-graphically target your message on
television.
By partnering with your Indiana County Chamber of Commerce, your business will be offered the
opportunity to choose your plan based one of the following targets:
• Home Owners
• Business Owners
• Healthy Lifestyles
Chamber Casting Membership Includes:
A Guaranteed……
Minimum of 200 x 30 second ‘IMAGE’ commercials (insertable donut with Chamber message) per
month for a total of 1,200 commercials for the six month agreement.
Of these 200 commercials……
33% are GUARANTEED to be on Peak Times* placement
The Balance……
Are placed in Peak Time* when available.
Free Upgrades……
To Peak Time* when available.
Rate Protection…..
For the 6 months of the Chamber Casting Membership.
Discounts on TV Creative (Production of commercial)……
Your insertable donut of 18 seconds will cost only $249 (a savings of $250). You simply supply 7-8
pictures of your business PLUS your logo and a 15 second SCRIPT.
*Peak times are defined as M-F 5a-9a and M-Sun 4pm-midnight.
Chamber Casting Networks
Women 25+Men 25+
Chamber Casting Networks
Home OwnersFamilies
Chamber Casting Networks
Healthy LifeBusiness Owners
Chamber Casting Zone Options and Pricing
Primary Zone - Blairsville/Indiana/Delmont/Kittanning48,500 Households - $500.00 per month (35% savings off rate card)
Zip Code Town
15752 Kent
16201* Kittanning
15650* Latrobe
15658 Latrobe
15655 Laughlintown
15661 Loyalhanna
15754 Lucernemines
16238 Manorville
16236 McGrann
15756 McIntyre
15668 Murrysville
15670* New Alexandria
15671 New Derry
15944 New Florence
15239 Plum
15677 Rector
15949 Robinson
15684 Slickville
15957 Strongstown
15147* Verona
16262* Worthington
15696 Youngstown
*Denotes partial coverage
Zip Code Town
15068* Arnold
15713 Aultman
15716 Black Lick
15717 Blairsville
15923 Bolivar
15620 Bradenville
16212 Cadogan
15724 Cherry Tree
15725* Clarksburg
15727 Clune
15728 Clymer
15731 Coral
15732 Creekside
15626 Delmont
15627 Derry Township
15739 Ernest
15632* Export
16226* Ford City
16228 Ford Cliff
16229* Freeport
15748 Homer City
15701 Indiana
15750 Josephine
Chamber Casting Zone Options and Pricing
Kiski/Armstrong – 13,500 HH Johnstown – 21,750 HH Portage/Ebensburg – 16,500 HH
Punxsy/DuBois – 18,200 HH
Additional Zones – Only $200.00 per month
(35% savings off rate card)
A REAL WORLD EXAMPLE OF SAVINGS
• One Indiana Company chooses the “Home Owners” Target in the PRIMARY ZONE of Indiana and surrounding areas…..
• They receive 200 commercials across the 10 Home Owners Target Networks.
• 33% of those ads (66 ads) run in PEAK TIMES.
• TV Commercial created in High Definition (18 second insert of Chamber message).
• Here’s what that company SAVES with Chamber Casting:
• Production – Retail Price - $499.00
• Production – Chamber Casting Price - $249.00
• Airtime – Retail Price – $800.00
• Airtime – Chamber Casting Price - $500.00
Indiana Company SAVES $300 per month on the air time ($1,800 over 6 months)
Indiana Company SAVES $250 on Production
TOTAL SAVINGS - $2,050!!!!!!