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TITLE
CHANAKYA
NEETI‘ON MANAGEMENT’
BY - DR . SURAJ JADHAV.
PRN - 13040141097.
GUIDED BY -
MS. SHOMA SHRIVASTAVA.
ISIL
MOB: 9970746189SYMBIOSIS INSTITUTE OF HEALTH SCIENCES,PUNE.
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INTRODUCTION
Chanakya was known as Kautilya and Vishnugupta.
Chanakya lived from 350-275 BC i.e. Post-vedic Period.
CHANAKYA -A Great political strategist and Royal Adviser.
An Economist.
An Educator.
An Expert in Diplomacy.
Minister of Chandragupta Maurya.
Professor of Politics and Economics at ‘Taxila University’.
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LIFE WORKS
Pulled down Nanda Dynasty.
King maker – Chandragupta Maurya.
Established – Maurya Empire.
Responsible for defeat of Alexander
in India.
MASTERPIECES - Kautilya Arthashastra.
Kautilya Nitishastra.
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Defines neeti as common sense.
Neeti is mother of all human sciences and
ethics; basis of happiness.
Neeti aims at cultivation of virtues and wisdom
and striking a balance between purusharthas.
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SCOPE
“That man who by the study of these maxims from
the sutra’s acquires a knowledge of the most
celebrated principles of duty, and understandswhat ought and what ought not be followed, and
what is good and what is bad, is most excellent.”
-(1.1.2)
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ORGANIZATIONAL STRUCTURE
• "The king, the minister, the country, the fortified
city, the treasury, the army and the ally are the
constituent elements of the state“. -(6.1.1)
Lists 7 Pillars Of An Organization -
1.The King (The Leader) 2.The Minister (The Manager)
3.The Country (Your Market) 4.The Fortified City (Head-Office)
5.The Treasury(Finance) 6.The Army (Your Team)
7.The Ally (Friend/Consultant)
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LEADERSHIP SKILLS &
OBJECTIVES
Chanakya advises his Swamy(The King) to rulethrough the Skills:
Prabhu Shakti (Vision)
Mantra Shakti (Mission)
Utsah Sahkti (Motivation).
And also reminds his Objectives for his rule:
Acquire power.
Consolidate.
Expand.
Enjoy.
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KNOWLEDGE
“Knowledge is important. Knowledge is
cumulative. Once it exists, it grows. Every
new piece of knowledge revealsconnections with other areas of
knowledge. Each breakthrough in
knowledge creates new opportunities thatexpand and multiply”.
-(9.2.5)
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ACCOUNTING AND MM
• Accounts of various resources favours efficient
utilization; which leads to prosperity.
• Taxes (mukhasangraha) on all commodities intended for sale shall be prescribed once for all.
• The Superintendent of Armoury shall precisely ascertain
the demand and supply of weapons, their application,their wear and tear, as well as their decay and loss.
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PROFITABILITY AND COST
MANAGEMENT
• “Profitability should not only mean surplus over
costs; It should also mean provision of investments for future growth”.
- (14.1.5)
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JUSTICE
Protection
Acquisition
Augmentation
Distrubution
Danda Niti’s.
Property Right &Protection of wealth.
Corporate punishments
by paying fines.
PROPERTY
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WOMEN EMPOWERMENT
• First advocate of -
‘Equality Of Laws.’
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ECONOMY
• “Swami must bear in his mind that a king
with depleted treasury is a weak king and
the easiest target of enemy”. -(8.13.6)
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MARKETING
“The world's biggest power is the youth and
beauty of a woman”.
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RULES AND REGULATIONS
"A person should not be too honest.
Straight trees are cut first and Honest
people are screwed first”.
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• “Learn from the mistakes of others…you
can’t live long enough to make it all
yourselves!”
• Our bodies are perishable, wealth is not at
all permanent and death is always nearby.
Therefore we must immediately engage in
acts of merit”.
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REFERENCES
• www.wikipedia.org/wiki/chanakya
• www.hinduism.co.za/chanakya
• www.mbascool.com
• www.funonthenet.in
• www.citehr.com
• www.studymode.com
• mantramanagement.blogspot.in
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