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SUMMER INTERNSHIPPROJECT
TOPIC:-
A BRIEF STUDY ON THE EFFECTIVENESS
OF ADVERTISEMENT OF SUDHA BRANDPRODUCT.
PRESENTED BY:-CHANDRANSHU KUMAR
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CONTENTS
Objective of the report Research methodology
Questionnaire
Table and charts
Finding
Suggestion
conclusion
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Objectives
Effectiveness of advertisement of sudha brand
product. To study about number of respondent watching
the advertisement.
To analyze impact of advertisement on
respondent. To evaluate the attention level of respondent
while watching this advertisement.
To know about the quality of this advertisementcompare to competitors.
To analyze advertisement strategies adopted bythe competitor.
To study the effectiveness of the company for themedia choice.
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Research methodology
Sample size:-100 customer and 100 retailers
Sampling techniques- Questionnaire
Sampling method- Random samplingData collection-
primary data and secondary data
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Questaionnaire
Questions from customers
1. Have you seen sudha product advertisement
?
2. Do you able to get different varities of milk at
retail point?3. How do you describe the impact of this
advertisement?
4. Identify the product verity do you aware off?
5. How well did this advertisement catch your
attention?
6. How many types of sudha products are in
market?
7. Who decide to urchase in our famil ?
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Questions from Retailer
1. Do you faced problem in stoking and sellingthe sudha product?
2. Would you satisfied to new design of milk
parlor?
3. Do you feel this ad givens you all that youinterest to know about the product?
4. Kindly suggest to improve this advertisement
to be even more attractive?
5. Your opinions about the sudha products
under patna dairy project.
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Age No ofrespondents
percentage
0-20 37 37
20-30 36 36
30-40 13 13
40 above 14 14
Total 100 100
Age wise classification
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0
5
10
15
20
25
30
35
40
0-20 20-30 30-40 40 above
no of respondents
no ofrespondents
Charts from above data
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Impact of advertisement over respondent
option respondent percentage
Very well 30 30
Some what 51 51
Not very well 16 16
Not at all well 3 3
Total 100 100
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options
very wellsome what
Not very well
Not at all
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Purchase of sudha product by customer
option No ofrespondents
percentage
Retail point 12 12
Retailer 50 50
Shoap 22 22
Others 16 16
Total 100 100
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Sales
Retail pointRetailer
Shoap
Others
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Findings
37% respondents where 0-20years age
between customer use the sudha product.
76% respondent of customer seen the
sudha product advertisement.
70% respondent of customer knowledgeabout the four and above type of sudha
product available in market.
30%respondent of customer find the impact
of advertisement very well attractive.
27% and 21% respondent of customer
aware of sudha icecream and sudha lassi.
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Cont..
50% respondent of customer purchase
through of retailer.
87% respondent of customer current use of
sudha product.
40%and 27% respondent of customerchoosing the sudha product of quality and
price.
A media choice 44% had said it is good.
About message 92% respondent had said it
is very good
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suggestion
The emphasis can be given totelevision media which is considered
as best media among other.
The ad must be convincing one to winthe heart of the customer.
The deviation of customer must be
avoided by producing advertising
concept.
The ad should be made more
attractive.
The brand awareness should be
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Cont..
Tagline Take care should be welldefined.
The smell should be interesting. Fruity
and look like natural ones.
Distinction among the various Fruity
Flavors should include in their
advertising strategy.
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conclusion
The study has been conducted in the
right time where the company isspending enough amount of money foradvertisement and trying to find itsfeedback.
The major objective of this study is tofind the advertisement effectiveness ofsudha product The other objectives are
finding best media for advertising,comparing other companies ads tosudha product and finding the impact ofsudha product in customers mind.
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