Chanel

AGENDA

Overview of brand image of ChanelHistoryName JustificationProduct SegmentationSWOT analysis of Chanel brand

Chanel S.A., commonly known as Chanel is a French fashion house founded by the couturier Gabrielle "Coco" Chanel, well established in haute couture, specializing in luxury goods (haute couture, ready-to-wear, handbags, perfumery, and cosmetics among others).

Let people know about how a high-end fashion brand established

Shows how a old brand still survive today

Explore the core values of the company

Stem out the brand’s speciality in the luxury fashion market

Objectives of choosing Chanel

IDEAS OF CHANEL

Revolutionized haute couture fashion (which meand custom-fitted clothing)

Brought fashion business in to part of “society”

Designs are back to basics – elegance, class and originality

Beauty is about presenting yourself to garner respect from others

CHANEL LOGO

The signature Chanel logotype is an interlocking double-C (one facing forwards the other facing backwards.) Originally, it was not a logo that Coco Chanel came up with. The logo was given to her by the Chateau de Cremat in Nice. The logo was not trademarked until the opening of the first Chanel stores

Brand Identity and Core Values Classic Elegance Timeless Exclusivity Interlacing of masculine and feminine Chanel suit Quilted fabric Little black dress Camelia Chain with leather

History - Coco Chanel Pioneered by the French fashion designer

Gabrielle "Coco" Chanel.

Revolutionized women's fashion with her elegant and casual looks

Helped release women from the corsets era of the 19th century

History - Modern Relationship Between Women and Fashion

Helped change women’s relationship with their bodies as well their way of life

Simple styles reflected wartime sobriety

Clothes removed all unnecessary pretentiousness and were built on the freedom of movement

Clothes kept simple and comfortable by taking common fabrics and upgrading them.

Clothes were casual yet also chic and elegant.

Name Justification Chanel will have 7 differents product lines.

All of the product lines names are French to remind the qualities from the house of Chanel.

The names will be written in cursive on the back of the plates to add a personal element.

The names were chosen to match the uniqueness of the design.

Each plate has a strong element designed that represents the purpose of its name.

Product Segmentation- Clothes

Coco Chanel revolutionized haute couture fashion by replacing the traditional corseted silhouette with the comfort of simple suits and long, slender dresses.

Chanel frequently incorporated ideas from male fashion into her designs.

Product Segmentation- Shoes

Chanel is one of most popular designer shoes.

The brand is very popular all over the world The Chanel Shoes are available in different, nice looking and charming colors and best qualities, also at very reasonable prices.

Product Segmentation- Watches

The first Chanel watch, named 'Premiere', debuted in 1987. The first model of the Chanel J12 watches line was

introduced in 2000. In 2005, Chanel designers introduced the J12 line into the

area of fine jewelry timepieces – they developed the jewelry watch that was equipped with the tourbillion.

In 2006, the line was joined by Chanel J12 Haute Joaillerie set with 597 baguette-cut diamonds, followed by the creation of the Chanel J12 Tourbillon Haute Joaillerie.

In 2007, Chanel launched its first J12 GMT model. In 2008, Chanel initiated the partnership with Audemars

Piguet, who developed the 'J12 calibre 3125', equipped with an innovative automatic movement.

Product Segmentation- Perfumes NO.5 CHANCE ALLURE ALLURE SENSUELLE COCO COCO MADEMOISELLE NO.19 CRISTALLE--------------------------------------- ALLURE HOMME ALLURE HOMME SPORT ALLURE HOMME SPORT BLANCHE ANTAEUS PLATINUM EGOISTE POUR MONSIEUR

The most famous Chanel perfume is Chanel brand No 5. It was invented by the perfumier Ernst Beaux.

Chanel No 5 was intended to be the most expensive perfume in the world.

Coco Chanel used to spray Chanel brand perfume around her fitting rooms. It's a trick that fashion houses still use because it lifts the mood of the client.

SWOT ANALYSIS OF CHANEL

Coco Chanel

In Order To Be Irreplaceable One Must Always Be Different

Thank you for your attention!