Description:
This was a 5-minute presentation given in my Sales class. The purpose was to present a problem to a group of Chanel representatives, talk briefly about a solution, and end with a call to action that would necessitate a more detailed (and longer) discussion of the problem and solution. The problem that I presented in this presentation was Chanel\'s use of the internet as an information channel, while not taking full advantage of its e-commerce and community aspects. I present a 3-pronged approach that should drive both their online and offline brand management.