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Rocky Tsuruta
Chief Financial Officer
Nissha USA
Change for Growth: NISSHA’s Journey for End-to-End Globalization & Digitization
Michael Kozbial
Director Automotive Sales
Nissha USA
Chandra Surbhat
VP & Global Head
Wipro Limited
Company Outline
2
Global Headquarters
Kyoto, Japan
President and CEO,
Chairman of the Board
Junya Suzuki
#7915
in TSE
Listed in Tokyo Stock
Exchange Market
$1.5 Billion
For FY2017.12
(9months)
4 Business Units
3
Industrial Materials Devices
Medical Technologies Information & Communication
Customers
IT Devices,
Automotive,
Medical Devices and Health
Care,
Consumer
Electronics/Household
Appliances/Residential
Furnishings,
Packaging Materials,
Communication Design
Global Network
4
16 bases in Japan and 43 overseas bases
Industrial Materials
5
Distinctive film processing technology to give value to the surface of materials
IMD, IML Printing Related Materials –
Metallized Paper
Heat Transfer Foil 3D Dye Sublimation
Devices
6
World leading film based high definition electric devices
Capacitive-Type Touch Sensor Resistive-Type Touch Sensor
Touch Sensor Gas Sensor
Wireless Sensor Network
Medical Technologies
7
Contributing to healthy and enriched lifestyles
Information & Communications
8
Innovating business through communication design
General Printing Sales Promotion
Fabric Printing Creative Design
• Changing market trends invited
more competition
•While pursuing our “unique
differentiation” in products and
services, we increased focus on
“operational excellence”
Our Challenges
9
Operational
Excellence!!!
More
CompetitorsNissha:
the only
player
Trends
change
•Global Platform Accessibility
– Help us with global rollout
• Inhouse Development Capability
– Allow us to develop certain
features Inhouse
Why We Chose Pega
10
Global Platform
Accessibility
Inhouse
Development
Capability
• Improve operational excellence
– Standardize processes
– Share information more effectively and efficiently
– Improve visibility and visualization
– Introduce automation
What We are Looking for From Pega?
11
Standardization
Information and
Knowledge
Sharing
Visibility and
VisualizationAutomation
Last summer: launched Pega Sales
Automation implementation with the
Nissha USA Automotive Team as a pilot
project.
• Decorative interiors
– Instrument panels
– Center consoles
– Door garnishes
– Heating and air vents
• Functional films and parts
– Multi functional parts
– Capacitive touch
– Back lighting
Nissha Automotive Business
12
Identification of new OEM platforms - Leads
• All new platforms are Identified and assigned to the proper sales account manager
• Running 5 year plan for all North American vehicles
Pega Objectives for Our System
13
• Identify Market Potential - but more importantly where we should be focusing our activities
• Sales qualifies the lead, determines if there is an opportunity for Nissha to pursue
• Opportunities are segmented by application on the vehicle
– Feedback
– Exterior Applications
– Decorative Trim Interiors
– Molding Opportunities
– IML
– Opportunities now identify
Nissha’s addressable market
Pega Objectives for Our System
14
Challenges to our business
• Complex Selling Process Specified by OEMs-Sell to
Tier 2 or 3 Selling Process at OEMs includes:
– Purchasing
– Engineering
– Design
• Quality organization of numerous internal documents
– Design samples
– Quotations
– Quality documents
– Engineering studies
Why Pega?
15
• Transition from on premise to Pega Cloud
• Maintain industry contacts
• Central location for all program information
• Leads and opportunities
– New platforms identification
– Track opportunities as they develop
• Foundation of cohesive Information sharing
– Real-time sharing of Information between Nissha facilities
Implementing Pega
16
Implementing Pega With Wipro
17
NUS
Chicago
NUS
Detroit
Nissha
Japan
Pega
Japan
Wipro
India
Wipro
US
“Communication and Collaboration: key success factors for delivering the project successfully”
Pega
Global
Support
Pega
18
Project Goals
Building common sales platform across organizationon Pega Sales Automation
Enable sustainable growth
Instant use and instant value everywhere
Lower total it cost and scalability
• NUS PEGA SA project adopts Agile Methodology: 5 Sprints to Go Live
• 2 week sprints, scoped features will be designed, configured, tested,
trained and accepted
• After Go Live, 4 weeks of Hypercare (intensive support) is planned
Project Schedule
19
Sprint 0
Sprint 1
Go Live!!
9/6 9/11 10/9 10/23 11/6 11/20 12/22
Hypercare
12/4
Project Close
9/25
Sprint 3
Sprint 2 Sprint 4
Sprint 5
12 Week Implementation 4 Weeks Hypercare
Where We Are
Functionality Delivered
20
Account &
Contact
Mgmt.
Sales
Automation
Mobile
Activity
Lead
Opportunity
Forecast
Guided
Selling
Dashboard&
Report
PEGA for
Outlook
Exchange
Integration
Search
Territory &
Security
Mgmt.
Team SellingEngagement
Trends
Engagement
Maps
Project Deliverables
21
Requirement
documents
Development Quality Assurance Production
Sales automation
Pega
generated
Application
Document
Test
documents
Training
documents
Project
documents
Syst
em
Do
cu
men
ts
FAXFAX
Status reports
Recorded meetings
Issue & QA Logs
Requirements
AS-IS master data
reports
UT, SIT and UAT
results
Proof of training and
signoff
For example: