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Change for Growth: NISSHA’s Journey for End to-End ...€¦ · Digitization Michael Kozbial ......

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Rocky Tsuruta Chief Financial Officer Nissha USA Change for Growth: NISSHA’s Journey for End- to-End Globalization & Digitization Michael Kozbial Director Automotive Sales Nissha USA Chandra Surbhat VP & Global Head Wipro Limited
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Page 1: Change for Growth: NISSHA’s Journey for End to-End ...€¦ · Digitization Michael Kozbial ... Heat Transfer Foil 3D Dye Sublimation. Devices 6 ... Capacitive-Type Touch Sensor

Rocky Tsuruta

Chief Financial Officer

Nissha USA

Change for Growth: NISSHA’s Journey for End-to-End Globalization & Digitization

Michael Kozbial

Director Automotive Sales

Nissha USA

Chandra Surbhat

VP & Global Head

Wipro Limited

Page 2: Change for Growth: NISSHA’s Journey for End to-End ...€¦ · Digitization Michael Kozbial ... Heat Transfer Foil 3D Dye Sublimation. Devices 6 ... Capacitive-Type Touch Sensor

Company Outline

2

Global Headquarters

Kyoto, Japan

President and CEO,

Chairman of the Board

Junya Suzuki

#7915

in TSE

Listed in Tokyo Stock

Exchange Market

$1.5 Billion

For FY2017.12

(9months)

Page 3: Change for Growth: NISSHA’s Journey for End to-End ...€¦ · Digitization Michael Kozbial ... Heat Transfer Foil 3D Dye Sublimation. Devices 6 ... Capacitive-Type Touch Sensor

4 Business Units

3

Industrial Materials Devices

Medical Technologies Information & Communication

Customers

IT Devices,

Automotive,

Medical Devices and Health

Care,

Consumer

Electronics/Household

Appliances/Residential

Furnishings,

Packaging Materials,

Communication Design

Page 4: Change for Growth: NISSHA’s Journey for End to-End ...€¦ · Digitization Michael Kozbial ... Heat Transfer Foil 3D Dye Sublimation. Devices 6 ... Capacitive-Type Touch Sensor

Global Network

4

16 bases in Japan and 43 overseas bases

Page 5: Change for Growth: NISSHA’s Journey for End to-End ...€¦ · Digitization Michael Kozbial ... Heat Transfer Foil 3D Dye Sublimation. Devices 6 ... Capacitive-Type Touch Sensor

Industrial Materials

5

Distinctive film processing technology to give value to the surface of materials

IMD, IML Printing Related Materials –

Metallized Paper

Heat Transfer Foil 3D Dye Sublimation

Page 6: Change for Growth: NISSHA’s Journey for End to-End ...€¦ · Digitization Michael Kozbial ... Heat Transfer Foil 3D Dye Sublimation. Devices 6 ... Capacitive-Type Touch Sensor

Devices

6

World leading film based high definition electric devices

Capacitive-Type Touch Sensor Resistive-Type Touch Sensor

Touch Sensor Gas Sensor

Wireless Sensor Network

Page 7: Change for Growth: NISSHA’s Journey for End to-End ...€¦ · Digitization Michael Kozbial ... Heat Transfer Foil 3D Dye Sublimation. Devices 6 ... Capacitive-Type Touch Sensor

Medical Technologies

7

Contributing to healthy and enriched lifestyles

Page 8: Change for Growth: NISSHA’s Journey for End to-End ...€¦ · Digitization Michael Kozbial ... Heat Transfer Foil 3D Dye Sublimation. Devices 6 ... Capacitive-Type Touch Sensor

Information & Communications

8

Innovating business through communication design

General Printing Sales Promotion

Fabric Printing Creative Design

Page 9: Change for Growth: NISSHA’s Journey for End to-End ...€¦ · Digitization Michael Kozbial ... Heat Transfer Foil 3D Dye Sublimation. Devices 6 ... Capacitive-Type Touch Sensor

• Changing market trends invited

more competition

•While pursuing our “unique

differentiation” in products and

services, we increased focus on

“operational excellence”

Our Challenges

9

Operational

Excellence!!!

More

CompetitorsNissha:

the only

player

Trends

change

Page 10: Change for Growth: NISSHA’s Journey for End to-End ...€¦ · Digitization Michael Kozbial ... Heat Transfer Foil 3D Dye Sublimation. Devices 6 ... Capacitive-Type Touch Sensor

•Global Platform Accessibility

– Help us with global rollout

• Inhouse Development Capability

– Allow us to develop certain

features Inhouse

Why We Chose Pega

10

Global Platform

Accessibility

Inhouse

Development

Capability

Page 11: Change for Growth: NISSHA’s Journey for End to-End ...€¦ · Digitization Michael Kozbial ... Heat Transfer Foil 3D Dye Sublimation. Devices 6 ... Capacitive-Type Touch Sensor

• Improve operational excellence

– Standardize processes

– Share information more effectively and efficiently

– Improve visibility and visualization

– Introduce automation

What We are Looking for From Pega?

11

Standardization

Information and

Knowledge

Sharing

Visibility and

VisualizationAutomation

Last summer: launched Pega Sales

Automation implementation with the

Nissha USA Automotive Team as a pilot

project.

Page 12: Change for Growth: NISSHA’s Journey for End to-End ...€¦ · Digitization Michael Kozbial ... Heat Transfer Foil 3D Dye Sublimation. Devices 6 ... Capacitive-Type Touch Sensor

• Decorative interiors

– Instrument panels

– Center consoles

– Door garnishes

– Heating and air vents

• Functional films and parts

– Multi functional parts

– Capacitive touch

– Back lighting

Nissha Automotive Business

12

Page 13: Change for Growth: NISSHA’s Journey for End to-End ...€¦ · Digitization Michael Kozbial ... Heat Transfer Foil 3D Dye Sublimation. Devices 6 ... Capacitive-Type Touch Sensor

Identification of new OEM platforms - Leads

• All new platforms are Identified and assigned to the proper sales account manager

• Running 5 year plan for all North American vehicles

Pega Objectives for Our System

13

Page 14: Change for Growth: NISSHA’s Journey for End to-End ...€¦ · Digitization Michael Kozbial ... Heat Transfer Foil 3D Dye Sublimation. Devices 6 ... Capacitive-Type Touch Sensor

• Identify Market Potential - but more importantly where we should be focusing our activities

• Sales qualifies the lead, determines if there is an opportunity for Nissha to pursue

• Opportunities are segmented by application on the vehicle

– Feedback

– Exterior Applications

– Decorative Trim Interiors

– Molding Opportunities

– IML

– Opportunities now identify

Nissha’s addressable market

Pega Objectives for Our System

14

Page 15: Change for Growth: NISSHA’s Journey for End to-End ...€¦ · Digitization Michael Kozbial ... Heat Transfer Foil 3D Dye Sublimation. Devices 6 ... Capacitive-Type Touch Sensor

Challenges to our business

• Complex Selling Process Specified by OEMs-Sell to

Tier 2 or 3 Selling Process at OEMs includes:

– Purchasing

– Engineering

– Design

• Quality organization of numerous internal documents

– Design samples

– Quotations

– Quality documents

– Engineering studies

Why Pega?

15

Page 16: Change for Growth: NISSHA’s Journey for End to-End ...€¦ · Digitization Michael Kozbial ... Heat Transfer Foil 3D Dye Sublimation. Devices 6 ... Capacitive-Type Touch Sensor

• Transition from on premise to Pega Cloud

• Maintain industry contacts

• Central location for all program information

• Leads and opportunities

– New platforms identification

– Track opportunities as they develop

• Foundation of cohesive Information sharing

– Real-time sharing of Information between Nissha facilities

Implementing Pega

16

Page 17: Change for Growth: NISSHA’s Journey for End to-End ...€¦ · Digitization Michael Kozbial ... Heat Transfer Foil 3D Dye Sublimation. Devices 6 ... Capacitive-Type Touch Sensor

Implementing Pega With Wipro

17

NUS

Chicago

NUS

Detroit

Nissha

Japan

Pega

Japan

Wipro

India

Wipro

US

“Communication and Collaboration: key success factors for delivering the project successfully”

Pega

Global

Support

Page 18: Change for Growth: NISSHA’s Journey for End to-End ...€¦ · Digitization Michael Kozbial ... Heat Transfer Foil 3D Dye Sublimation. Devices 6 ... Capacitive-Type Touch Sensor

Pega

18

Project Goals

Building common sales platform across organizationon Pega Sales Automation

Enable sustainable growth

Instant use and instant value everywhere

Lower total it cost and scalability

Page 19: Change for Growth: NISSHA’s Journey for End to-End ...€¦ · Digitization Michael Kozbial ... Heat Transfer Foil 3D Dye Sublimation. Devices 6 ... Capacitive-Type Touch Sensor

• NUS PEGA SA project adopts Agile Methodology: 5 Sprints to Go Live

• 2 week sprints, scoped features will be designed, configured, tested,

trained and accepted

• After Go Live, 4 weeks of Hypercare (intensive support) is planned

Project Schedule

19

Sprint 0

Sprint 1

Go Live!!

9/6 9/11 10/9 10/23 11/6 11/20 12/22

Hypercare

12/4

Project Close

9/25

Sprint 3

Sprint 2 Sprint 4

Sprint 5

12 Week Implementation 4 Weeks Hypercare

Where We Are

Page 20: Change for Growth: NISSHA’s Journey for End to-End ...€¦ · Digitization Michael Kozbial ... Heat Transfer Foil 3D Dye Sublimation. Devices 6 ... Capacitive-Type Touch Sensor

Functionality Delivered

20

Account &

Contact

Mgmt.

Sales

Automation

Mobile

Activity

Lead

Opportunity

Forecast

Guided

Selling

Dashboard&

Report

PEGA for

Outlook

Exchange

Integration

Search

Territory &

Security

Mgmt.

Team SellingEngagement

Trends

Engagement

Maps

Page 21: Change for Growth: NISSHA’s Journey for End to-End ...€¦ · Digitization Michael Kozbial ... Heat Transfer Foil 3D Dye Sublimation. Devices 6 ... Capacitive-Type Touch Sensor

Project Deliverables

21

Requirement

documents

Development Quality Assurance Production

Sales automation

Pega

generated

Application

Document

Test

documents

Training

documents

Project

documents

Syst

em

Do

cu

men

ts

FAXFAX

Status reports

Recorded meetings

Issue & QA Logs

Requirements

AS-IS master data

reports

UT, SIT and UAT

results

Proof of training and

signoff

For example:

Page 22: Change for Growth: NISSHA’s Journey for End to-End ...€¦ · Digitization Michael Kozbial ... Heat Transfer Foil 3D Dye Sublimation. Devices 6 ... Capacitive-Type Touch Sensor

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