Change management- part 1

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ChangeChangeManagement-P 1Management-P 1

جهت ارائه در اداره کل درمان تهران بزرگ

[email protected]دکتر زرگری

5/10 /83

Dr. Zargari3

اتييرتغ شتاب آلود

ChangeChange

Dr. Zargari4

THE THE 44 CHANGES CHANGESThe world changes.The world changes.The work changes.The work changes.The talent changes.The talent changes.The client changes.The client changes.

ChangeChange

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THE WORLD THE WORLD CHANGESCHANGES

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““There will be moreThere will be more

confusion in the in the business world in the next business world in the next decade than in any decade decade than in any decade in history. And the current in history. And the current pace of change will only pace of change will only

accelerate.”accelerate.”Steve CaseSteve Case

ChangeChange

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•““The period 2000-The period 2000-2025 will bring the 2025 will bring the single greatest single greatest worldwide change worldwide change since we came down since we came down from the trees.”from the trees.”David Schneider & Grady Means, Meta David Schneider & Grady Means, Meta CapitalismCapitalism

The Changing WorldThe Changing World

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•““In 25 years, you’ll In 25 years, you’ll probably probably be able to be able to get the sum total of get the sum total of all human all human knowledge on a knowledge on a personal device.”personal device.”Greg Blonder, VC [was Chief Greg Blonder, VC [was Chief Technical Adviser for Corporate Technical Adviser for Corporate Strategy @ AT&T] [Barron’s Strategy @ AT&T] [Barron’s 13.11.2000]13.11.2000]


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•““It used to be It used to be that the big ate that the big ate the small. Now the small. Now the fast eats the the fast eats the slow.”slow.”Geoff Yang, (Institutional Geoff Yang, (Institutional Venture Partners)Venture Partners)


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THE WORK THE WORK CHANGESCHANGES

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2020 “Demographics”:2020 “Demographics”:

By 2010, full-time By 2010, full-time workers will be in the workers will be in the minorityminoritySource: MIT study (28August2000)Source: MIT study (28August2000)


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•““Banking is Banking is necessary. necessary. Banks are Banks are not.”not.”Dick Kovacevich, Wells FargoDick Kovacevich, Wells Fargo


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70مقايسة تعدادي ازستارگان سازماني دهة 90و دهة

سازمان1970 دهة1990دهة

SouthwestPan Amشركت هواپيمايي

ToyotaGeneral Motorsخودرو

CNNCBSراديو و تلويزيون

Gateway 2000IBMكامپيوتر

FujiKodakفيلم

America OnlineLocal Public Libraryاطالعرساني

Federal Express

US Post Officeپست

USA TodayNew York Timesروزنامه

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Consequences for the built Consequences for the built

environment:environment: Richter 8.4

Time frame:Time frame: 10 - 20 years.

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““Talk to kids. Watch Talk to kids. Watch how they use such how they use such

tools as instant tools as instant messaging, and you messaging, and you can learn it all. Kids can learn it all. Kids hold the clue to the hold the clue to the

future of technology.”future of technology.”

John Patrick, ebusiness guru, IBM

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““We want to We want to be the air be the air

traffic traffic controllers of controllers of electrons.”electrons.”

Bob Nardelli, GE Power Bob Nardelli, GE Power SystemsSystems

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Message AIA:Message AIA: Eat Or Be Eaten.

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““Club Med is is more than just a more than just a

‘resort’; it’s a ‘resort’; it’s a means of means of

rediscovering rediscovering oneself, of oneself, of

inventing an inventing an entirely new ‘me.’ ”entirely new ‘me.’ ”

Source: Jean-Marie Dru, DisruptionSource: Jean-Marie Dru, Disruption

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““Apple opposes, IBM Apple opposes, IBM solves, Nike exhorts, solves, Nike exhorts,

Virgin enlightens, Virgin enlightens, Sony dreams, Sony dreams,

Benetton protests. … Benetton protests. … Brands are not nouns Brands are not nouns

but verbs.”but verbs.”Source: Jean-Marie Dru, DisruptionSource: Jean-Marie Dru, Disruption

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“EXACTLY HOW ARE WE

DRAMATICALLY DIFFERENT”?

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THE TALENT THE TALENT CHANGESCHANGES

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Brand = TalentBrand = Talent

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““The leaders of The leaders of Great Groups love Great Groups love talent and know talent and know where to find it. where to find it. They revel in the They revel in the talent of others.”talent of others.”

Warren Bennis & Patricia Ward Warren Bennis & Patricia Ward Biederman, Organizing GeniusBiederman, Organizing Genius

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“AS LEADERS, WOMEN RULE: New New Studies find that Studies find that female managers female managers outshine their male outshine their male counterparts in counterparts in almost every almost every measure”measure”Title, Special Report, Business Week, 11.20.00Title, Special Report, Business Week, 11.20.00

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The Cracked Ones Let in the Light

“Our business needs a massive “Our business needs a massive transfusion of talent, and talent, transfusion of talent, and talent,

I believe, is most likely to be I believe, is most likely to be found amongfound among

non-conformists, dissenters and rebels.”

David OgilvyDavid Ogilvy

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The The AA students work for the students work for the BB students.students.

The The CC students run the students run the business.business.

The The DD students dedicate the students dedicate the buildings.”buildings.” Assertion to Kinko’s founder Paul Orfalea from his Mom Assertion to Kinko’s founder Paul Orfalea from his Mom

(Fortune/05.13.02)(Fortune/05.13.02)

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THE CLIENT THE CLIENT CHANGESCHANGES

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The Quest for Business The Quest for Business Effectiveness isEffectiveness is. . . . . .

… … a continuous challenge as a continuous challenge as customer expectations change customer expectations change and can and can sometimes change sometimes change faster than faster than organizations can organizations can respondrespond

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Women

Roar!

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Women*: Women*: (1) Dominate the res. (1) Dominate the res. market. market. (2) Dominate education (2) Dominate education decision-making. decision-making. (3) Dominate health-care (3) Dominate health-care decision-making.decision-making.(4) Dominate the Talent/HR (4) Dominate the Talent/HR office environment. office environment. (5) Own 9M bus.(5) Own 9M bus.

*Guys still control the factory & mining environment.

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Carol Gilligan/ In a Different Voice

Men: Men: Get away from authority, familyGet away from authority, family

Women: Women: ConnectConnect

Men: Men: Self-orientedSelf-oriented

Women: Women: Other-orientedOther-oriented

Men: Men: RightsRights

Women: Women: ResponsibilitiesResponsibilities

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““Men and women don’t think the same Men and women don’t think the same way, don’t communicate the same way, way, don’t communicate the same way,

don’t buy for the same reasons.”don’t buy for the same reasons.”

“He simply wants the transaction to “He simply wants the transaction to take place. She’s interested in creating take place. She’s interested in creating a relationship. Every place women go, a relationship. Every place women go,

they make connectionsthey make connections”.”.

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EVEolution: Truth No. 1

Connecting Your Connecting Your Female Consumers Female Consumers to Each Other to Each Other Connects Them to Connects Them to Your BrandYour Brand

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““The ‘Connection The ‘Connection Proclivity’ in women Proclivity’ in women starts early. When starts early. When asked, ‘How was school asked, ‘How was school today?’ a girl usually today?’ a girl usually tells her mother every tells her mother every detail of what detail of what happened, while a boy happened, while a boy might grunt, ‘Fine.’ ”might grunt, ‘Fine.’ ”EVEolutionEVEolution

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““Women don’t buy brands.Women don’t buy brands.

They join them.”

EVEolutionEVEolution

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•"There is only "There is only one constant in one constant in this universe, this universe, and that and that constant is ... constant is ... change".change". Albert EinsteinAlbert Einstein

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يرHتغي مسHاله بHا همHواره مHديران (Change) د ولیHته انHار داشHر و کHس

H انHزم HولHه طHالHمس HونیHکن HانHزم Hدرتغيير مطرح است.

ات وHاهد ثبHديريت شHته مHدر گذش يHک و بHود طHوالنی TبتاHنس پايHداری برنامHه جديHد در هHر ده سHال کفHايت

می کرد.

اهدHش مHديران کنHونی زمHان در و هسHتند زودگHذر و تغيHيرات سHريع بHه عنHوان يHک فعHاليت بHه تغيHير بايHد

دايمی و مستمر نگاه کنند.

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• Change comes at us Change comes at us constantly and shows no constantly and shows no mercy.mercy.

• Only those organizations that Only those organizations that possess the necessary skills possess the necessary skills for anticipating change for anticipating change within their business will within their business will survive into the next survive into the next millennium.millennium.

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•““When land was When land was the productive the productive resource, nations resource, nations battled battled over it. The same is over it. The same is happening now for happening now for talented people.”talented people.”

Stan Davis & Christopher Meyer, Stan Davis & Christopher Meyer, future WEALTHfuture WEALTH


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• All these rapid All these rapid developments and developments and changes deeply changes deeply influence the influence the traditional way of traditional way of management.management.

• New ConceptsNew Concepts require require new new Leadership Leadership Methods.Methods.


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تغيير؟ چرا اين همه

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•Many people are Many people are afraid of change afraid of change because it hastens because it hastens the unknown. the unknown. However, we were However, we were born to evolve. It is born to evolve. It is the key factor which the key factor which has enabled all life has enabled all life to grow and develop to grow and develop at the speed it has.at the speed it has.

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Change Is a Change Is a Direct Direct Challenge to Challenge to Our Emotional Our Emotional NeedsNeeds • Our need to trustOur need to trust• Our need to have choicesOur need to have choices• Our need to feel in controlOur need to feel in control


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The “Change” The “Change” ReactionReaction

P erf orm an ceR esu lts

B eh aviora lE f f ects

T h ou gh ts an dF eelin gs


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Descriptions of the Word Descriptions of the Word ChangeChange

• FearFear• UncertaintyUncertainty• AnticipationAnticipation• ConfusedConfused• PowerlessPowerless• HappyHappy• NumbNumb• ““Wait and see”Wait and see”• ExcitedExcited

• OpportunityOpportunity• AngryAngry• ““Whatever”Whatever”• OptimisticOptimistic• PanicPanic• AnxietyAnxiety• MotivatedMotivated• SadSad


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• Success is Success is achieved by achieved by leading change, leading change,

not waiting for not waiting for it.it.


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يطشراير متغ

انسان ثابت

يرانسان متغ يطو تابع شرا



يرانسان متغ يط و حاکم بر شرا

Passive

Active

Proactive

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There are THREE kinds of people:There are THREE kinds of people: 1- Those who Remember1- Those who Remember

2- Those who Think2- Those who Think

3- Those who Dream3- Those who Dream

Those who Remember Remember the PastThose who Remember Remember the Past Those who Think Try to Grasp the Those who Think Try to Grasp the

PresentPresent Those who Dream Dream about FutureThose who Dream Dream about Future

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فشار بر سازمانموج اطالعاتايجاد نيروهاي تغيير در محيط

انعطافپذيري

انطباق با محيط، كاهش فشارادامة حيات سازمان

و ايجاد بحرانعدم انعطاف

عدم انطباق با محيط، ادامة فشارنابودي سازمان

استراتژي مناسباستراتژي نامناسب

سازمان فاقدآمادگی

سازمان دارایآمادگی


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““Change leadership” skills are Change leadership” skills are required for organizational required for organizational

viabilityviability


Date post:	07-May-2015
Category:	Business
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