Moving the Needle: Online Advocacy Strategies

Net2DC5.19.16

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Amanda Luther, Lead Client Manager

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Over the Next Twenty Minutes, We’ll Learn...

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● What is Change.org?

● What advocacy tools does Change.org offer?

● 5 Digital Advocacy Best Practices

● Bonus Tip

Change.org is the fastest growing platform for social change.

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Our ToolsConnect with and mobilize passionate new supporters around legislative issues, to promote causes, and to rally support

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Organic Petitions (no-cost)

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Sponsored Campaigns

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Recruit High-Quality Users with Sponsored Campaigns to Fuel your Mission

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5 Digital Advocacy Best Practices

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TIP 1: Define your Theory of Change

TIP 2: Construct your Power Map

TIP 3: Leverage Personal Stories & Compelling Imagery

TIP 4: Convey a Sense of Urgency

TIP 4: Communicate your Message in Surround-Sound

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TIP 1: Define your Theory of Change

TIP 2: Construct your Power Map

TIP 3: Leverage Personal Stories & Compelling Imagery

TIP 4: Convey a Sense of Urgency

TIP 4: Communicate your Message in Surround-Sound

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TIP 1: Define your Theory of Change

TIP 2: Construct your Power Map

TIP 3: Leverage Personal Stories & Compelling Imagery

TIP 4: Convey a Sense of Urgency

TIP 4: Communicate your Message in Surround-Sound

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TIP 1: Define your Theory of Change

TIP 2: Construct your Power Map

TIP 3: Leverage Personal Stories & Compelling Imagery

TIP 4: Convey a Sense of Urgency

TIP 4: Communicate your Message in Surround-Sound

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TIP 1: Define your Theory of Change

TIP 2: Construct your Power Map

TIP 3: Leverage Personal Stories & Compelling Imagery

TIP 4: Convey a Sense of Urgency

TIP 4: Communicate your Message in Surround-Sound

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“Overturn ban on gay scouts”

John Fengolio, Scout Executive - Karen Andresen started a petition on Change.org and listed you as a decision maker. Learn more about the petition and how you can respond.

Boy Scouts: Overturn ban on gay scouts

Petition by Karen Andresen

I'm urging leaders from Troop 212 and the Mt. Diablo Silverado Council to reject the Boy Scouts of America's discriminatory anti-gay policy and to give Ryan Andresen the Eagle award he's earned. Read More...

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Bonus Tip!

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TIP 1: Define your Theory of Change

TIP 2: Construct your Power Map

TIP 3: Leverage Personal Stories

& Compelling Imagery

TIP 4: Convey a Sense of Urgency

TIP 4: Communicate your Message in Surround-Sound

BONUS: Facilitate Ongoing Engagement with your Advocates

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Welcome

#TLDR: 5 Digital Advocacy Best Practices

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1. Define your Theory of Change

2. Create your Power Map

3. Leverage Personal Stories & Compelling Imagery

4. Convey a Sense of Urgency

5. Communicate your Message in Surround Sound

BONUS: Facilitate Ongoing Engagement with your Advocates

“Political rapid response happens in minutes in a digital world, but you can still plan for it. Whatever your advocacy goals, think in advance about how they might come up in the context of the presidential race.”

Download the guide at www.success.change.org

We’re working for a world where no one is powerless and change is part of everyday life.

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