Change!In an exponential world, use customer-insights in innovation.!

! ! ! ! ! ! ! ! ! ! ! Presented by Peter Møller!

Change!

Wasnʼt build in one day!

Flickr  user:  Michel27  

11 (small) steps for man!

Nasa  

Big changes donʼt appear over night…!

…and a lot of people are involved!(mostly)!

Flickr  user:  StephenMcleod  -­‐  ar9s9c  moob  /  CC  

It is a step-by-step process!

thumbnails.truveo.com  

But… !the world changes with incising speed!

Adapt or die!

J.  CAMERON,  1869,  VIA  WIKIMEDIA  

Every year billions are spend on market research and analysis…!

- just to keep up with change!

You canʼt “out-know” the change!

Flickr  user:  Shishberg  /  CC  

15 mill. articles – doubling every 2 years!!

Get real!!

Wikipedia  

Donʼt trust market research blindly!- at best, it shows status quo!

Flickr  Uer:  BotMul9chillT  /  CC  

Look for yourself – look around you!

hSp://www.history.navy.mil  

Expert information doesnʼt equal success !

Be creative or die!

Your guess is as good as the experts !

Use research to qualify your guess !

Flickruser:  gonzales2010  /  CC  

Bounce results against the prevailing trends !

Flickr  user:  ryan_fung  /  CC  

Distinguish trends form fads?!

Question: Big business?!

Rokits XPrize gallery

Photo:  State  Library  and  Archives  of  Florida  

Take a look at history!

Civil aviation got kick-started the same way !

     Flickr  user  lrargerich's  /  CC  

hSp://mediaarchive.ksc.nasa.gov/detail.cfm?mediaid=2792  

Beam me up, Scotty

So, maybe Richard is right (again)!

But, it wonʼt happen over night…!

Flickr  user:  mtsofan  /  CC  

Market research? How would you ask?!

Be creative or die!Donʼt ask – look!!

Flickr  user:  Nolifebeforecoffee    /  CC  

Observe…! !Everyday life. People, users, customers…!

Flickr  user:  M31  /  CC  

Observe! Needs, worries, dreams…!

Flickr  user:  M31  /  CC  

Observe! Look at useres people!

Flickr  user:  M31  /  CC  

Symbols, motivation, passion…!Get insight!

Start to feel the change!

Mix insight with research data!

     Flickr  user:  Michael  MistreSa  /  CC    

Flickr  user:  lrargerich  /  CC  

Let it transform!

And develop new ideas – innovate, create

Change!

Ask!

Resources:!! !!NASA

Flickr Intel Google US Navy Wikipedia Wikimedia State Library and Archives of Florida Rokits XPrize gallery

Thank You

Intel US Navy Wikipedia Xprize DARPA Grand Challange iRobot Corp. Lego

Cases: !!