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Changes in the Media MarketPixelpark : Berlin 25/4 2008
Sofus Midtgaard, Entrepreneur, Founder & CEO of LeaderLab
social media Facebook trends API AOL
HYPE TV Disney games RFID Twitter advertising What business are you in Micro-blogging
Googlemaps gadgets...
Background • Sofus Midtgaard,
Founder & CEO, LeaderLab
• Head of Strategic Development, The Danish Broadcasting Corporation (DR)
• Head of New Media Development, The Danish Broadcasting Corporation (DR)
• Co-Fonder & Partner, Runemedia
• Executive, MBA• Information & Media Science
Radical change comes from unexpected places...
A story about the “ice industry”...
A story about the “ice industry”...
A story about the “ice industry”...
A story about the “ice industry”...
A story about the “ice industry”...
?
What business are you in?
“The empires of tomorrow are the empires of the mind.”
Winston Churchill
Strongest brand in the world 2008?
- anyone?
Who would have guessed back in 1998... Google Founders
Larry Page &Sergey Brin,
Who knows Chad Hurley & Steven Chen ?
Chad Hurley & Steven Chen
Who would have guessed...
Mark Zuckerberg
I ended up joining...
Stop the hype! Show us the numbers!
Numbers give me numbers...
Big money changing hands...
2005 2006 2007 2008
1,65 bill. $
580 mill. $
850 mill. $
“Television will never be a competitor for radio, because people must sit an keep their eyes glued to the screen.”
New York times 1929.
The Guru’s of the 90’s: Broadcast will be dead in 10-years time
”This would definitely be the end of flow-tv”
Berlingske 1. maj 2007:Christian Strand, Mediabureauet, IUM
Changes in media consumption
Wireless Laptops
Media habits are changing slowly – flow is still dominating...
...but more time is being spend on new platforms...
... and flow are challenged by on demand
Game consoles
Mobilephones
MP3-Players
Media center & PVR
Changes in media use
Video killed the Radio star... And Internet will kill the TV star! Or
how is it?
Source: Ming the Merciless, Union Square, NY
People not watching television (DK)
Andel af tv-seere,der ikke ser DR TV
Kilde: Gallup tv-meter, 1992-2006 - DK
5,00
6,25
7,50
8,75
10,00
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
1. halvår 2007: 11,2%
Internet advertising (Europe)
FOX, BSkyB, 20th Century FOX, The Times, The Sun, MySpace
Turnover: 28 bill. $.
ABC, E! Entertainment, Euro Disney, Walt Disney Studios, Touchstone, Miramax, Buena Vista International, Disney Parks
Turnover: 39 bill. $.
CNN, HBO, Warner, Brothers Records, AOL, Warner Bros. Pictures
Turnover: 50 bill.$
CBS, MTV, Paramount Pictures & Television, BET,
Nickelodeon, Blockbuster, United International Pictures, Viacom Internet
Turnover: 30 bill. $.
NBC Network
CNBC, MSNMC,
Cable tv in Europe & Asia
Turnover: 18 bill. $.
Turnover 2006, in DKR excahngerate pr. 01.01.2007
Kilder: Annual Reports 2006
BMG Music, RTL Group, Bertelsmann New media, UFA Sports
Turnover: 29 bill. $.
The Internet will usurp television as the biggest advertising medium in Britain by the end of 2009IAB & Price Waterhouse Coopers, 2008
Will search kill the Advertising Agency? ...as we know it?
Online video advertising (US)
Paid search advertising (US)
Somebody else’s content is king!A story about social media & user generated content...
But first a little quiz...
The Facebook Generation:On the air and very aware!
Internet advertising
Source: aphexddb.com
social media Googlemaps trends API AOL HYPE TV games RFID
Twitter advertising Location based marketing are
you in Micro-blogging Twittervision gadgets...
...don’t forget!
Media habit are an integral part of everyday life...
What business are you in?
Sofus Midtgaard, [email protected]
