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Changing children’s eating habits for life
The Food Dudes Healthy Eating ProgrammePresented by Pauline Milne and Sally Pears
Programme Aim:
To increase consumption of fruit and vegetables in primary school children
Changing children’s eating habits for life
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Why Increase Fruit and Vegetable Intake?
Changing children’s eating habits for life
• Adult recommended daily intake = 400g• Average British daily intake = 250g
• Worldwide obesity crisis• We must change eating habits
Health Benefits of Fruit and Vegetables
Changing children’s eating habits for life
• Help prevent obesity• Protect against many cancers• Reduce the risk of coronary heart disease• Help prevent diabetes• Protect against asthma• Keep skin, teeth and hair healthy
• Designed by psychologists
Changing children’s eating habits for life
• Brings about major and long-lasting change
The Food Dudes Programme
The Food Dudes 3 RsThe Food Dudes 3 Rs• Role Modelling – Food Dudes in battle with General Junk • Role Modelling – Food Dudes in battle with General Junk
• Rewards• Rewards
• Repeated Tasting• Repeated Tasting
Changing children’s eating habits for life
Why Does Food Dudes Work?
• The DVD episodes and rewards encourage children to taste fruit and vegetables repeatedly.
• Children discover the intrinsically rewarding properties of these foods and develop a taste for them.
• Children come to see themselves as fruit and vegetable eaters and are proud of it.
• The Programme creates a culture, both at school and at home, that strongly supports the eating of fruit and vegetables.
Changing children’s eating habits for life
Take Up
England- (SFT; DoH; HDC; Worshipful Company of Fruiterers)• Wolverhampton : Roll-out to 84 schools; 20,000 children.• Bedfordshire: Initial roll-out to 9 schools in 2009; 4 schools in 2010.• Selby: small pilot in 2 schools.• Other regions: are also interested in piloting the scheme.
Ireland• National Roll-out to all primary schools (3,300 schools in total; 200,000
children have now participated).
Worldwide• Pilot projects in Sicily and California, US; negotiations with Utah, US and
Sydney, Australia.
Changing children’s eating habits for life
The Food Dudes Programme
Changing children’s eating habits for life
Phase 1 (16 days)Days 1-4: Children earn a reward by tasting both their fruit and vegetable.
Days 5-16: Children earn a reward by tasting by eating a portion of their fruit and a portion of their veg.
A portion is roughly the amount that fits into the child’s cupped hand
Changing children’s eating habits for life
Phase 2 (ongoing)- Focus shifts to F&V eaten at school lunchtime.Day 17: - Reward given for home consumption during Phase 1. - Homepack 2 (letter and F&V boxes).Ongoing: - Children receive handstamps for eating F&V at lunchtime.- Teachers record progress on a classroom Wallchart.- Rewards given when children achieve targets on the Wallchart.
Award Winning Programme• World Health Organisation - combating obesity
• Caroline Walker Trust - changing children’s diets
• Social Marketing Centre - Showcase Award
Changing children’s eating habits for life
Fun and Effective• Huge appeal for parents and teachers - 99% approval.
• Meets needs of Governments, Health Organisations and Industry.
• Recommended Programme in the 2010 Conservative Green Paper – “A Healthier Nation”.
Changing children’s eating habits for life
Changing children’s eating habits for life
Evidence
From schools in Ireland, London and Wolverhampton
49
34
6863
0
20
40
60
80
100
120
140
Food DudesSchool
ControlSchool
gram
mes
pro
vide
d
93
42
0
10
20
30
40
50
60
70
80
90
100
Food DudesSchool
ControlSchool
gram
mes
con
sum
ed
Fruit and Vegetable CONSUMPTION(from packed lunches)
Fruit and Vegetable PROVISION(in packed lunches)
Before
After 12 months
Horne et al. (2009) Increasing parental provision and children's consumption of lunchbox fruit and vegetables in Ireland: the Food Dudes intervention. Eur. J. Clin. Nutr. 63, p613-618.
Ireland
572
4843
68
48
NB. Average daily portion weight presented = 83g of fruit or 60g of vegetables
% c
onsu
med
10
20
30
40
50
60
70
0
4
1177
4
Fruit
Control SchoolFood Dudes School
Before After 16 Days
After 4 Months
Before After 16 Days
After 4 Months
Before After 16 Days
After 4 Months
Before After 16 Days
After 4 Months
Vegetables
London Poorest Eaters
Changing children’s eating habits for life
Wolverhampton• 6 Experimental Schools.
• 24 hour food diary (DIET24) recorded consumption at different eating occasions throughout the day, both at home and at school.
• Number of portions of fruit and veg consumed.
• Results show large significant increases in both fruit and vegetable consumption, particularly in the Poorest Eaters.
0.24
0.41
0.87
1.30
0.0
0.4
0.8
1.2
1.6
2.0
PRE POST PRE POST
Porti
ons
Cons
umed
PRE POST PRE POST
Poorest Eaters (<2portions per day)
Whole School
*
**1.10
1.61*
WolverhamptonDaily Fruit & Veg Consumption (at Home and School)
Fruit
Vegetables
Changing children’s eating habits for life
Displacement of ‘Unhealthy’ Snacks• As F&V consumption increased, ‘unhealthy’ snack food consumption
decreased.
• Suggests that F&V displaced other snack food in children’s diets.
0.79
0.3
0.4
0.5
0.6
0.7
0.8
0.9
PRE POST
Porti
ons
Cons
umed
0.63
*
WolverhamptonUnhealthy Snack Consumption (in School)
20% reduction
Changing children’s eating habits for life
Contact:Pauline MilneNational Food Dudes Co-ordinatorSchool of Psychology, Bangor University
Tel: 01248 388534 Mob: 07767003036Email: [email protected]
www.fooddudes.co.uk
Changing children’s eating habits for life
Some testimonials from parents……
‘He has increased the variety of fruit he eats and is keen to select when shopping….
Excellent.’
‘‘Food Dudes should be introduced into every Primary School.’Food Dudes should be introduced into every Primary School.’
‘The children ate more fruit and veg and asked for less chocolate
and crisps!’
‘‘I found I was buying more fruit than usual’.I found I was buying more fruit than usual’.
‘I think it was beneficial, it has helped and encouraged all the family to eat healthy. My son
is trying to encourage other family members to eat healthy.